Creative Communications Agency



 Twitter: How to get retweeted?
          August 2010
Background




                                 Twitter: How to get retweeted?       hello@imperialleisure.com
Creative Co...
There are 4 basic conventions
on Twitter:

1) Direct messages: private
messages between users on
Twitter.




2) Public re...
3) Retweet: a tweet reposted
by another user.




4) Hashtag (#): a tweet with a
hashtag describing the topic.




       ...
Why are retweets important?




                                 Twitter: How to get retweeted?       hello@imperialleisur...
1) Retweets are a vote of
confidence.




2) Retweets build trust.




                                     Twitter: How t...
3) Retweets build an audience.




                                     Twitter: How to get retweeted?       hello@imperia...
How to encourage retweets




                                 Twitter: How to get retweeted?       hello@imperialleisure....
1) Contextualise
A random sample of more
than 200K retweets found
that 18% of retweets contain
a hashtag.* Contextualising...
2) Add value
A random sample of more
than 200K retweets found
that 52% of retweets contain
a URL*. Users on twitter are
lo...
3) Be Relevant
This is where the temporal
nature of Twitter really
comes into play. Tweets that
are topical and pointing t...
4) Be concise
A tweet which is too long
to be retweeted will create
a barrier. The majority of
Twitter users will want to
...
5) Compliment
A tweet which refers to
another user is more likely to
be retweeted by that user.




                      ...
The End

                                 Please feel free to share this slideshow.




                                  ...
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Twitter: How to get retweeted?

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Learn how to get retweeted, and why retweets matter.

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Transcript of "Twitter: How to get retweeted?"

  1. 1. Creative Communications Agency Twitter: How to get retweeted? August 2010
  2. 2. Background Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  3. 3. There are 4 basic conventions on Twitter: 1) Direct messages: private messages between users on Twitter. 2) Public reply: public messages addressed to another user. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  4. 4. 3) Retweet: a tweet reposted by another user. 4) Hashtag (#): a tweet with a hashtag describing the topic. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  5. 5. Why are retweets important? Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  6. 6. 1) Retweets are a vote of confidence. 2) Retweets build trust. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  7. 7. 3) Retweets build an audience. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  8. 8. How to encourage retweets Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  9. 9. 1) Contextualise A random sample of more than 200K retweets found that 18% of retweets contain a hashtag.* Contextualising tweets with hashtags helps others understand the tweet much more quicky and decide if they want to share it with others. * Tweet Tweet Retweet Danah Boyd, Scott Golder and Gilad Lotan http://www.danah.org/papers/TweetTweetRetweet.pdf Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  10. 10. 2) Add value A random sample of more than 200K retweets found that 52% of retweets contain a URL*. Users on twitter are looking for value. Links to pictures, jokes, stories etc. Find content that is valuable for your audience. * Tweet Tweet Retweet Danah Boyd, Scott Golder and Gilad Lotan http://www.danah.org/papers/TweetTweetRetweet.pdf Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  11. 11. 3) Be Relevant This is where the temporal nature of Twitter really comes into play. Tweets that are topical and pointing to content that has not been seen before stands a much better chance of being retweeted. In fact tweets which point to old content will trigger a negative reaction. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  12. 12. 4) Be concise A tweet which is too long to be retweeted will create a barrier. The majority of Twitter users will want to add opinion to a retweet, or just simply retweet without having to edit the original tweet. Leave room for others to contribute to the tweet. Original tweet is 7 characters too long once retweet is attempted. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  13. 13. 5) Compliment A tweet which refers to another user is more likely to be retweeted by that user. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
  14. 14. The End Please feel free to share this slideshow. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

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