When considering the role of social media in the pharma/healthcare industry, it is best to step back and grasp the overall trends shaping the way we now communicate. What is the New Normal?
8. Cultural Ubiquity Social networking is cutting across ALL areas of business (not just marketing), and the use of social networking in business is a subset of its broad use in general life and culture. It’s not going away!
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12. The Bottom Line: Then There were once many walls and gaps between most people – direct contact with people and information was severely limited and regularly mediated
17. So…Who is in Charge Now? These Trend Currents – and the digital tools that fuel them – make the growth of social media/networked communications into virtually every sphere an inevitability.