"Social Media" is best considered, not in isolation, but as part of much larger technical and social movements (Trend Currents). Welcome to The New Normal: Networked
"Social Media" is best considered, not in isolation, but as part of much larger technical and social movements (Trend Currents). Welcome to The New Normal: Networked Communications.
The purpose of this presentation is to help those who are interested in social media to understand the inevitable and central role that digital networked communications will play now and in the future.
That is most clearly seen by looking at the overall trends shaping the way society increasingly communicates…
Social media is a subset of a much broader category that we can call (digital) Networked Communications .
We’ve always done Networked Communications (think: the neighborhood gossip grapevine.) Now, it’s just faster and richer.
Only when it is placed in its broader context does it make the most cultural and business sense.
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Cultural Ubiquity Social networking is cutting across ALL areas of business (not just marketing), and the use of social networking in business is a subset of its broad use in general life and culture. It’s not going away!
Businesses that try to jump into social media, without having key people personally involved (building trusted network connections as individuals) will almost certainly fail.
Therefore, a primary call to action is to encourage involvement in personal and professional digital networks in order to understand the environment (which is very different from the one-way communications format)