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Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
Inbound Marketing Process - by IMPACT Branding & Design
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Inbound Marketing Process - by IMPACT Branding & Design

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Inbound Marketing is the new way to gain more leads and customers. Rather than traditional marketing, inbound makes it easy for your potential customers to find and trust your business. …

Inbound Marketing is the new way to gain more leads and customers. Rather than traditional marketing, inbound makes it easy for your potential customers to find and trust your business.

In this slideshow, we break the entire process down into 5 steps and explain them in just 24 slides.

If you are looking for more info about inbound marketing, visit: http://www.impactbnd.com/what-isinbound-marketing

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  • 1. IMPACT Branding & Design LLC•  Creative Inbound Marketing Agency•  Founded in 2009•  Team of 10 professionals•  Over 130 clients nationwide•  Company grew 400% in 2011•  Twitter: @impactbnd #improcess Presented by: Bob Ruffolo Owner @bobruffolo Layout by: Bobby Kane @bobbyjkane
  • 2. INBOUND MARKETING PROCESS•  Step 1 – Develop a Successful Marketing Strategy•  Step 2 – Create & Maintain a Powerful Website•  Step 3 – Generate More Traffic•  Step 4 – Convert Traffic to Leads•  Step 5 – Convert Leads into Sales•  Step 6 – Measure Everything
  • 3. STEP 1 Develop a Successful Marketing StrategyMARKETING IS AN INVESTMENT IN THE GROWTHOF YOUR BUSINESS, NOT AN EXPENSE WHAT IS THE PURPOSE OF THIS MARKETING PLAN?•  What are your goals? What are your objectives?•  What marketing challenges have you faced?•  Who is your ideal customer and how can you attract them?•  Where do potential buyers look for companies like yours?•  How much should you invest in a marketing program?•  How is this marketing program going to provide a ROI?
  • 4. INBOUND MARKETING PROCESS•  Step 1 – Develop a Successful Marketing Strategy•  Step 2 – Create & Maintain a Powerful Website•  Step 3 – Generate More Traffic•  Step 4 – Convert Traffic to Leads•  Step 5 – Convert Leads into Sales•  Step 6 – Measure Everything
  • 5. STEP 2 CREATE AND MAINTAIN A POWERFUL WEBSITE • Easy to Navigate • Professional Appearance • Search Engine Friendly • Mobile Ready • Easy to UpdateAN EFFECTIVE WEBSITE IS THE HUB OF ALL YOUR ONLINE MARKETING AND LEAD GENERATION!
  • 6. INBOUND MARKETING PROCESS•  Step 1 – Develop a Successful Marketing Strategy•  Step 2 – Create & Maintain a Powerful Website•  Step 3 – Generate More Traffic•  Step 4 – Convert Traffic to Leads•  Step 5 – Convert Leads into Sales•  Step 6 – Measure Everything
  • 7. STEP 3GENERATE MORE TRAFFIC BY INCREASING THE TRAFFIC TO YOUR WEBSITE, WE INCREASE THE NUMBER OF OPPORTUNITIES FOR VISITORS TO TURN INTO LEADS.
  • 8. STEP 3 GENERATE MORE TRAFFIC These services are proven ways to bring new and qualified visitors to your site:Blogging SOCIAL SEO PPC MEDIA !"#$%"&()
  • 9. STEP 3 GENERATE MORE TRAFFIC •  We  build  a  following,  share   your  blog  posts,  and  engage   in  social  media   conversa9ons   •  Businesses  see  63%  Blogging increase  in  marke9ng   effec9veness  when  using   social  media  
  • 10. STEP 3GENERATE MORE TRAFFIC •  We  build  a  following,  share   your  blog  posts,  and  engage   in  social  media   conversa9ons   •  Businesses  see  63%  increase  SOCIAL in  marke9ng  effec9veness  MEDIA when  using  social  media  
  • 11. STEP 3 GENERATE MORE TRAFFIC •  Iden9fy  targeted  keywords,  op9mize  your   website  for  those  keywords,  rou9nely   create  keyword  targeted  content,  and   build  quality  links  to  your  website   •  46%  of  daily  searches  are  for  info  on   products  or  services  SEO •  20%  of  monthly  Google  searches  are  for   local  businesses  
  • 12. STEP 3GENERATE MORE TRAFFIC •  We  create  and  manage  pay-­‐ per-­‐click  adver9sing   campaigns  that  drive   addi9onal  quality  traffic  to   your  website   •  We  op9mize  your  pay-­‐per-­‐ PPC click  campaigns  to  generate  !"#$%"&() the  most  traffic  and  leads  for   the  lowest  cost-­‐per-­‐click  
  • 13. INBOUND MARKETING PROCESS•  Step 1 – Develop a Successful Marketing Strategy•  Step 2 – Create & Maintain a Powerful Website•  Step 3 – Generate More Traffic•  Step 4 – Convert Traffic to Leads•  Step 5 – Convert Leads into Sales•  Step 6 – Measure Everything
  • 14. STEP 4CONVERT TRAFFIC TO LEADS CREATE ATTRACTIVE OFFERS AND CALLS TO ACTION THAT APPEAL TO POTENTIAL BUYERS AT ALL LEVELS.
  • 15. STEP 4 CONVERT TRAFFIC TO LEADSThe Proven Process:1.  Build landing pages that describe the offer with a form to collect lead information2.  Upon completing the form, user will gain access to the offer, receive an auto responder email, and be entered as a lead on HubSpot3.  Place Call to Actions (CTA’s) throughout the site to encourage more lead generation
  • 16. STEP 4 CONVERT TRAFFIC TO LEADS LEVELS OF WHAT ARE THEY WHAT TYPES OF OFFERS ATTRACTPOTENTIAL BUYERS THINKING? THESE BUYERS?UNAWARE BUYERS What is it? Who are you? !"#$%&%(!"#$%&"()*+$,-."/-."0,1"#233,(-."45"678-)%9,(":)%(*,-;." ()*+$,-."32$<-)"42=,(-.">$2-?"@,9%- Who needs it and why? INTERESTED )*+,#-./&#0(122%$(!",#%%A-."0?*),"42=,(-."B3/,=,3/,3)"()*+$,-." BUYERS B3)(%/8+)%(<"C*/,%- What are the consequences of not having it? PROBLEM 3#0.*#-./&(122%$"!"0,1*32(-."4%/+2-)-.":,9*32(-."78-)%9,(" RECOGNIZED What are my options? 5,D,(,3+,-."#(%+?8(,-.":,$$":?,,)- READY TO 4#0%(122%$"!"5,E8,-)"2"4(%=%-2$.":+?,/8$,"2"F,,)*3&." BUY Why should I choose you? 4(,-,3)2)*%3-."G(*2$-."@,9%-
  • 17. INBOUND MARKETING PROCESS•  Step 1 – Develop a Successful Marketing Strategy•  Step 2 – Create & Maintain a Powerful Website•  Step 3 – Generate More Traffic•  Step 4 – Convert Traffic to Leads•  Step 5 – Convert Leads into Sales•  Step 6 – Measure Everything
  • 18. STEP 5 CONVERT LEADS INTO SALES These 5 services help you convert more sales: LEAD SEGMENT LEAD EMAIL CRMINTELLIGENCE LEADS NURTURING MARKETING INTEGRATION
  • 19. STEP 5CONVERT LEADS INTO SALES Know  which  pages  your   leads  view  &  when  they   return  to  your  site.  Lead   scores  are  generated  for   all  leads  so  you  know   LEAD who  to  contact  first.  INTELLIGENCE
  • 20. STEP 5CONVERT LEADS INTO SALES Leads  are  segmented  into   lists  based  on  the  form   they  completed  or   informa9on    you  collect.   This  allows  you  to  quickly   SEGMENT send  targeted  messages.   LEADS
  • 21. STEP 5CONVERT LEADS INTO SALES Various  lead  nurturing   campaigns  are  developed  to   further  educate  “ Top     of  the  Funnel”  leads  down  to   sales.   LEADNURTURING
  • 22. STEP 5CONVERT LEADS INTO SALES Email  marke9ng  is  used  to   send  9mely  messages  to  all   contacts  in  your     system.   EMAILMARKETING
  • 23. STEP 5CONVERT LEADS INTO SALES Integrate  a  Customer   Rela9onship  Management   soWware  for  an  improved     sales  process  and  a  closed-­‐ loop  marke9ng  campaign.   CRMINTEGRATION
  • 24. STEP 5CONVERT LEADS INTO SALESMARKETING AUTOMATION ISUSED TO PERFORM THESE LABORIOUS TASKS COST-EFFECTIVELY AND HANDS FREE!
  • 25. INBOUND MARKETING PROCESS•  Step 1 – Develop a Successful Marketing Strategy•  Step 2 – Create & Maintain a Powerful Website•  Step 3 – Generate More Traffic•  Step 4 – Convert Traffic to Leads•  Step 5 – Convert Leads into Sales•  Step 6 – Measure Everything
  • 26. !"#$%&(#)#*+,) -&./)01&2&3*(#)#*+,) 4,355#67+%,6&) 1&5&,,#"89&:)#*&) ;+2%<3,;38&)TRAFFIC =+5;38&)#">++8<& ?+%"6&13*&) @4A;&,5+,B3"6& C&D.+,E;&,5+,B3"6& 7&3,6F13"G#"8)SEO 4,355#65,+B7&3,6F H":+%"EI#"G) @<#6GJ4F,+%8F13*& @+)*2&,@<#6GPPC 4,355#65,+B7&3,6F H":+%"EI#"G) STEP 6 1&5&,,3<7+%,6&) ?<+87%:)6,#:&,) A%E#&"6&7#K&L>,+.*F MEASURE EVERYTHING M"838&B&"*BLOG SOCIAL 7%:)6,#:&,) @<#6GJ4F,+%8F13*& >,+.*F13*&EMAIL 7F3,#"8LN+,.3,E#"8
  • 27. STEP 6CONVERT LEADS INTO SALES*
  • 28. STEP 6 CONVERT LEADS INTO SALES•  Review daily, weekly, and monthly reports that break down the statistics measuring the success of your online marketing.•  Regularly analyze marketing strategy and make improvements accordingly.
  • 29. KEY TAKEAWAYS5 STEPS TO ONLINE LEAD GENERATION SUCCESS•  Step 1 – Develop a Successful Marketing Strategy•  Step 2 – Create & Maintain a Powerful Website•  Step 3 – Generate More Traffic•  Step 4 – Convert Traffic to Leads•  Step 5 – Convert Leads into Sales•  Step 6 – Measure Everything
  • 30. (203) 265-4377 / Impactbnd.com /impactbnd @impactbnd

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