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  • 1. KEY MANAGEMENT
  • 2. BOB RUFFOLO FOUNDER AND CEO @bobruffolo Bob  is  an  inbound  marke/ng  professional  with  over   10  years  of  experience  in  online  marke/ng  and   strategy  development.  Bob  has  always  been  on  the   cu>ng  edge  regarding  all  aspects  of  online   marke/ng,  including:  web  development,  search   engine  op/miza/on,  social  media  marke/ng,   blogging,  analy/cs,  and  much  more.  Since  founding   IMPACT  in  2009,  Bob  oversaw  the  company   through  an  accelerated  growth  period  and   developed  a  reputa/on  as  one  of  the  top  small   business  marke/ng  agencies  in  Connec/cut.  Bob  is   best  known  for  his  dedica/on  to  developing   crea/ve  inbound  marke/ng  campaigns  that   produce  measurable  results.  
  • 3. TOM DISCIPIODIRECTOR OF PROJECT MARKETING / PARTNER @tomdiscipio Ever  since  his  youth,  Tom  remembers  being  fascinated   with  all  things  graphical,  whether  it  was  the  special   effects  in  movies  and  commercials  or  the  ac/on  and   anima/on  in  video  games.  It’s  something  he  hasn’t   been  able  to  shake.  He  has  built  upon  that  passion   ever  since  and  therefore  brings  a  unique  skill  set  to   IMPACT.  His  imagina/on  combined  with  his  graphic   ability  constantly  amazes  clients.  Not  only  a  special   talent  in  the  crea/ve  arena,  Tom  spearheads  projects   in  a  management  capacity  as  well.  You  won’t  find  a   product  that  goes  out  the  door  without  a  special   touch  from  Tom.  As  part  of  the  team,  his  day  to  day   influence  on  design,  logos,  and  layouts  is  enhanced  by   his  ability  to  manipulate  Vector  and  Raster  based   graphics.  Each  project  that  enters  his  department  has   specific  client  driven  needs  that  are  met  with   innova/ve  solu/ons  mixed  with  a  liWle  “wow”  factor.  
  • 4. NATALIE DAVISDIRECTOR OF INBOUND MARKETING @natalieimpact Since  gradua/ng  from  Marist  College  in  2009  with  a   degree  in  Communica/ons,  Natalie  has  stayed  on  top   of  the  ever-­‐changing  marke/ng  world.  From   understanding  current  trends  to  researching  what’s   coming  next,  she  is  an  expert  at  using  the  best   techniques  for  success  with  all  types  of  businesses.   Using  innova/ve  inbound  marke/ng  programs  and   techniques,  Natalie  works  with  clients  to  drive  more   leads  and  sales  to  reach  and  exceed  desired  goals.   With  unique  approaches  for  each  client,  she  plans  to   con/nuously  develop  her  process  with  every  project   as  newer  methods  are  created.  
  • 5. VIN GAETAWEB SUPPORT MANAGER @vinimpact Vin  graduated  from  Quinnipiac  University  with  a  BA  in   Interac/ve  Digital  Design.  Since  then  he  has  started   studying  for  his  Masters  in  Interac/ve   Communica/on.  His  love  for  design  and  technology   started  at  a  young  age  playing  video  games.  The   passion  for  video  game  design  transi/oned  into  an   affec/on  for  website  design.  Since  joining  the  IMPACT   Team  as  a  web  developer,  Vin  has  broadened  his  skills   to  include  Pay  Per  Click  Adver/sing  as  well  as  PHP  and   Marke/ng.  Vin  is  very  dedicated  to  his  work  and   pushes  himself  to  stay  up  to  date  on  web   development,  search  engine  op/miza/on,  social   media  and  more.  In  his  free  /me  he  enjoys  a  wide   variety  of  music,  video  games,  and  comic  books.  
  • 6. BOBBY KANE BRAND MANAGER @bobbyjkane Bobby  comes  from  a  design  background,  but  is   fascinated  by  the  power  of  online  media.  Not  just  a   designer,  he  immerses  himself  in  all  things  crea/ve.   From  furniture  design  to  typography,  Bobby’s  passion   for  the  arts  led  him  to  where  he  is  today.  As  a   Graphic/Informa/on  Design  graduate  from  Central   Connec/cut  State  University,  Bobby  offers  unique   angles  to  every  project.  His  dedica/on  to  the  field  of   design  allows  him  to  mix  modern  trends  with  design   standards  –  crea/ng  logos,  websites,  and  print  media   that  offer  fresh  perspec/ves.  
  • 7. AMY CHUDY OFFICE MANAGER @impactamy As  the  Office  Manager  at  IMPACT,  Amy’s  main  job   func/on  is  to  manage  the  office.  She  is  currently  a   student  at  Western  Connec/cut  State  University   where  her  concentra/on  is  Communica/ons  and   Wri/ng.  Amy  is  the  welcoming  face  you  see  when  you   visit  IMPACT,  and  the  friendly  voice  you  hear  when   you  call.  She  is  con/nuously  teeming  with  new  ideas.   Her  love  for  wri/ng  makes  it  easy  to  manage  rou/ne   social  media  updates  and  produce  website  content.   By  having  an  organized  nature  she  keeps  the  office   running  smoothly  by  managing  tasks  such  as  invoices,   contracts  and  proposals.  A  passion  for  crea/vity  fuels   her  drive  for  life.  When  Amy  is  not  at  work,  she  enjoys   being  outside,  yoga,  wri/ng  and  pain/ng.  
  • 8. JOHN BONINICONTENT MARKETING MANAGER @bonini84 As  a  journalism  graduate  from  Southern  Connec/cut   State  University,  John  spent  his  study  crea/ng  and   publishing  content  in  various  formats,  from  marke/ng   campaigns  to  wri/ng,  edi/ng  and  repor/ng  stories  for   several  media  outlets,  including  the  New  Haven   Register  and  Connec/cut  Post.   With  an  extensive  and  award  winning  background  in   wri/ng,  John  began  nurturing  this  skill  set  through   various  marke/ng  opportuni/es  upon  gradua/ng,  with   work  in  content  crea/on,  copy  wri/ng,  copy  edi/ng  and   brand  development.   John  brings  a  crea/ve  and  professional  approach  to  his   work  at  IMPACT  and  con/nues  to  work  diligently  on   honing  his  craf.