IMPACT BRANDING & DESIGN: 
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Ever wonder how the most
successful software
companies grow?
There '3 no secrets.
Only insight through
experience.
Problem is,  the most
successful people are short
on time
Luckily we caught up with
some of the most innovative
entrepreneurs in the
business.  ‘
Here '3 what they have to say. ..
"You can never be too clear about
what it is you actually care about,  t e   Q
what you're out to do,  and why   
people s...
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down the street for attention;  you're J
competing for mindsh...
"Far too many companies make

decoding their marketing message

a Herculean feat;  make it simple, 

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make it clear...
"It turns out that it's really
obvious when a small company
pretends to be big.  It doesn't
inspire confidence.  "

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"Find a small audience that
you can delight better than
anyone else. "

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"The more your messaging
is like your customers,  the

more you're going to
succeed. "
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"Truth is always found outside
your office.  Perfection doesn't
exist,  so let's just ship it. 

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"If you're too wrapped up in your idea, 
you're usually also too blinded to

know when you're driving

.  . into a dead en...
"Your own opinions can wait until
we've evolved the products

with real customers

"7" «i using them everyday. "

la: /1:;...
"Who cares if you go raise
money if your model isn't
driving any revenue. ''

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"We don't look at our story
as social,  but rather a
revolution in how people
communicate.  "

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 problem that is afiecting the

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looking at features,  but rather
what they enable for the
person using it. "

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"It's never about the product. 
It's always about the person
using the product. "
"At the end of the day you're so
involved that you're not going to

see things the same way that a
 potential customer wou...
"No one wakes up in the morning
thinking they want to see an

ad or get yet another email

in their inbox.  "

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”Renting attention is easy, 
earning it is hard. ”

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4.7 ’ ‘_ ‘-

H For more on how to grow your software
I company,  check out the ebook. ' ‘

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BY: 
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  ‘   ‘1
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.  5 . 
Carly Stec

Content Marketing Manager
@CarlyStec
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How Successful Software Companies Grow

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Ever wonder how the most successful software companies grow? We caught up with some of the most innovative entrepreneurs in the business. For more on this, check out the ebook: http://offers.impactbnd.com/how-to-grow-your-software-company

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How Successful Software Companies Grow

  1. IMPACT BRANDING & DESIGN: W Mast Sumegsfui . _, ii‘-3|‘ _ L J .4‘/ —,f-_‘~_~. _{: . -, i ‘ . L, 1 . , u - . -. "1 ‘ 1 ‘ ; A ’ u a; ‘ _/5* . -H ‘- , u.r a, » v > ~ *1». ; :-2‘ - _% J
  2. ‘ | ‘ ‘ § W I I
  3. Ever wonder how the most successful software companies grow?
  4. There '3 no secrets.
  5. Only insight through experience.
  6. Problem is, the most successful people are short on time
  7. Luckily we caught up with some of the most innovative entrepreneurs in the business. ‘
  8. Here '3 what they have to say. ..
  9. "You can never be too clear about what it is you actually care about, t e Q what you're out to do, and why people should care. " M 1, . ,.’J’/ ,/; :§i; ;%: ll fl‘ 1 fl‘/ /;. ‘f‘. '~'. }:‘v! j‘ ‘ ' 551,”. Ml:
  10. I , ,-. ,—= ,-w "You're no longer competing with business down the street for attention; you're J competing for mindshare with TV, > : ;+ig. A YouTube videos, tweets, and other A ‘ d__‘''? j forms Ofcontent. " "in "F "““‘ ‘N’ ‘o ' ' L TC r i . 6} / ‘M5-‘l'‘3{-A v- . 3". ‘-‘W-““, 1’ | '*i. l. ~"“'/ //’/ ,, ', {_. ‘ ‘ ‘: ‘:~; ‘ '§, ’/’/ II‘ I ‘ ‘ 2 ‘ N‘ J4 ‘‘}'. ‘,"; - , _/ /ii; ]//4'/ ,»»'; ‘W; Isx"f ‘N’/3775” ‘N W; -“WW/ ' |3'= ~*e»"H’« ‘W mu Hr» im«; :. i.'. .v nu“, ma _ N-rvvwyvu-vi -. .. ... —.. ... ...
  11. "Far too many companies make decoding their marketing message a Herculean feat; make it simple, 1‘, M make it clear, make it concise. " c ? U‘ l V . v ‘E / m_[ V 1” " - “'/ ”/ (/ '. _. 9‘. _ T. .. /9*‘ -/ QQ Q‘ K) g’. . -7‘. .- / ' vv. F :1“ :15‘ . _‘a. .': ';‘7’" I . / ‘‘_ . ./': ‘?‘- ; a/.7,bj V , ', i/‘ Q ‘V. /‘ I I’ / fix‘), ‘ M 1 Hail, “ " _. V v . H " 1 l w H‘ W ‘ I 1 l I II I H is ': / I ‘. ‘A l . I I , ‘ l; .w. >;. =<i , .. ..,1m. . , .. r-v. ..-w. .—. ... w.. ... ... ,.. _.. t—. ..-. ... .,—. .., I‘ aw ‘ . :1 ' . ‘.‘
  12. "It turns out that it's really obvious when a small company pretends to be big. It doesn't inspire confidence. " : i’m: m.‘l: r -‘.4. . '«*"kvf: ‘n. . @: :.': mvu. ;_4: L
  13. "Find a small audience that you can delight better than anyone else. " ‘~? :II. lml: ._' 5* 'n"”kv. .’H. . (-2: ‘. '.~u. Avu_, s_-J:
  14. "The more your messaging is like your customers, the more you're going to succeed. " mum '. ‘:: - In; I‘: ‘:4~v 1 .1‘: 41:51:: @uu: .'lIlll.1 ‘ ‘
  15. "Truth is always found outside your office. Perfection doesn't exist, so let's just ship it. ‘ ‘C1I_Hl I‘: n
  16. "If you're too wrapped up in your idea, you're usually also too blinded to know when you're driving . . into a dead end. " ‘: v:1:; ' . ""mflll. " v ‘uu”: '
  17. "Your own opinions can wait until we've evolved the products with real customers "7" «i using them everyday. " la: /1:; ' ""cu‘mf- - :3/. w ~ ‘ ‘mi’: -.'
  18. "Who cares if you go raise money if your model isn't driving any revenue. '' ‘up. ’ . -v, ,.. ””. C , .. , . . 4
  19. "We don't look at our story as social, but rather a revolution in how people communicate. " . . . . H 411:; .“: 'v= :'m‘: : @I: :"‘= '
  20. » . 2'. ‘ I . ./ , _ ‘hr’ . 5‘; r--'’‘ . ; I "It comes down to identijying the problem that is afiecting the A market right now and til. » attacking it head on. " . "". rm. =.: A’/ .'IIl! (I. ‘3'; ' *9I, li. *’. erv 3" ' ff. .' . I‘. ':4)‘. . i ‘ '7-'1 . 4 "-' ' -' 1. -" . «.1. . ., __ _. ‘.. - L ,
  21. "The real trick to messaging is not looking at features, but rather what they enable for the person using it. " *'mjlI.1f’ m. u,r'. *:u. .n; _-, o ~: ~!I. Ii)»'; ;n. =r. K ‘FIll5§_i! iI. ’.: .4Eit1;_'V
  22. "It's never about the product. It's always about the person using the product. "
  23. "At the end of the day you're so involved that you're not going to see things the same way that a potential customer would. " 1‘ - » _ , t , ., ,. . v 1“ , —~ / ‘ , . , wt 1:: . 1:‘ vs ,2": ' . . x J n L .
  24. "No one wakes up in the morning thinking they want to see an ad or get yet another email in their inbox. " flu! ~. ‘J, lii',1:cv Cjltrvlmu:
  25. ”Renting attention is easy, earning it is hard. ” '. r.u. m. - @H. v“vI. -in: ¢~
  26. 4.7 ’ ‘_ ‘- H For more on how to grow your software I company, check out the ebook. ' ‘ http: //offersjmpactbnd. com/ how-to-grow-your-software-company How the Most Successful Software Companies Grow
  27. gr BY: . . .4 -. H A z . . / _ ‘ H ‘ ‘ ‘1 I ’~. r . 5 . Carly Stec Content Marketing Manager @CarlyStec

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