Your SlideShare is downloading. ×
How Successful Software Companies Grow
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How Successful Software Companies Grow

10,189
views

Published on

Ever wonder how the most successful software companies grow? We caught up with some of the most innovative entrepreneurs in the business. For more on this, check out the ebook: …

Ever wonder how the most successful software companies grow? We caught up with some of the most innovative entrepreneurs in the business. For more on this, check out the ebook: http://offers.impactbnd.com/how-to-grow-your-software-company

Published in: Software, Technology

0 Comments
122 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
10,189
On Slideshare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
224
Comments
0
Likes
122
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. IMPACT BRANDING & DESIGN: W Mast Sumegsfui . _, ii‘-3|‘ _ L J .4‘/ —,f-_‘~_~. _{: . -, i ‘ . L, 1 . , u - . -. "1 ‘ 1 ‘ ; A ’ u a; ‘ _/5* . -H ‘- , u.r a, » v > ~ *1». ; :-2‘ - _% J
  • 2. ‘ | ‘ ‘ § W I I
  • 3. Ever wonder how the most successful software companies grow?
  • 4. There '3 no secrets.
  • 5. Only insight through experience.
  • 6. Problem is, the most successful people are short on time
  • 7. Luckily we caught up with some of the most innovative entrepreneurs in the business. ‘
  • 8. Here '3 what they have to say. ..
  • 9. "You can never be too clear about what it is you actually care about, t e Q what you're out to do, and why people should care. " M 1, . ,.’J’/ ,/; :§i; ;%: ll fl‘ 1 fl‘/ /;. ‘f‘. '~'. }:‘v! j‘ ‘ ' 551,”. Ml:
  • 10. I , ,-. ,—= ,-w "You're no longer competing with business down the street for attention; you're J competing for mindshare with TV, > : ;+ig. A YouTube videos, tweets, and other A ‘ d__‘''? j forms Ofcontent. " "in "F "““‘ ‘N’ ‘o ' ' L TC r i . 6} / ‘M5-‘l'‘3{-A v- . 3". ‘-‘W-““, 1’ | '*i. l. ~"“'/ //’/ ,, ', {_. ‘ ‘ ‘: ‘:~; ‘ '§, ’/’/ II‘ I ‘ ‘ 2 ‘ N‘ J4 ‘‘}'. ‘,"; - , _/ /ii; ]//4'/ ,»»'; ‘W; Isx"f ‘N’/3775” ‘N W; -“WW/ ' |3'= ~*e»"H’« ‘W mu Hr» im«; :. i.'. .v nu“, ma _ N-rvvwyvu-vi -. .. ... —.. ... ...
  • 11. "Far too many companies make decoding their marketing message a Herculean feat; make it simple, 1‘, M make it clear, make it concise. " c ? U‘ l V . v ‘E / m_[ V 1” " - “'/ ”/ (/ '. _. 9‘. _ T. .. /9*‘ -/ QQ Q‘ K) g’. . -7‘. .- / ' vv. F :1“ :15‘ . _‘a. .': ';‘7’" I . / ‘‘_ . ./': ‘?‘- ; a/.7,bj V , ', i/‘ Q ‘V. /‘ I I’ / fix‘), ‘ M 1 Hail, “ " _. V v . H " 1 l w H‘ W ‘ I 1 l I II I H is ': / I ‘. ‘A l . I I , ‘ l; .w. >;. =<i , .. ..,1m. . , .. r-v. ..-w. .—. ... w.. ... ... ,.. _.. t—. ..-. ... .,—. .., I‘ aw ‘ . :1 ' . ‘.‘
  • 12. "It turns out that it's really obvious when a small company pretends to be big. It doesn't inspire confidence. " : i’m: m.‘l: r -‘.4. . '«*"kvf: ‘n. . @: :.': mvu. ;_4: L
  • 13. "Find a small audience that you can delight better than anyone else. " ‘~? :II. lml: ._' 5* 'n"”kv. .’H. . (-2: ‘. '.~u. Avu_, s_-J:
  • 14. "The more your messaging is like your customers, the more you're going to succeed. " mum '. ‘:: - In; I‘: ‘:4~v 1 .1‘: 41:51:: @uu: .'lIlll.1 ‘ ‘
  • 15. "Truth is always found outside your office. Perfection doesn't exist, so let's just ship it. ‘ ‘C1I_Hl I‘: n
  • 16. "If you're too wrapped up in your idea, you're usually also too blinded to know when you're driving . . into a dead end. " ‘: v:1:; ' . ""mflll. " v ‘uu”: '
  • 17. "Your own opinions can wait until we've evolved the products with real customers "7" «i using them everyday. " la: /1:; ' ""cu‘mf- - :3/. w ~ ‘ ‘mi’: -.'
  • 18. "Who cares if you go raise money if your model isn't driving any revenue. '' ‘up. ’ . -v, ,.. ””. C , .. , . . 4
  • 19. "We don't look at our story as social, but rather a revolution in how people communicate. " . . . . H 411:; .“: 'v= :'m‘: : @I: :"‘= '
  • 20. » . 2'. ‘ I . ./ , _ ‘hr’ . 5‘; r--'’‘ . ; I "It comes down to identijying the problem that is afiecting the A market right now and til. » attacking it head on. " . "". rm. =.: A’/ .'IIl! (I. ‘3'; ' *9I, li. *’. erv 3" ' ff. .' . I‘. ':4)‘. . i ‘ '7-'1 . 4 "-' ' -' 1. -" . «.1. . ., __ _. ‘.. - L ,
  • 21. "The real trick to messaging is not looking at features, but rather what they enable for the person using it. " *'mjlI.1f’ m. u,r'. *:u. .n; _-, o ~: ~!I. Ii)»'; ;n. =r. K ‘FIll5§_i! iI. ’.: .4Eit1;_'V
  • 22. "It's never about the product. It's always about the person using the product. "
  • 23. "At the end of the day you're so involved that you're not going to see things the same way that a potential customer would. " 1‘ - » _ , t , ., ,. . v 1“ , —~ / ‘ , . , wt 1:: . 1:‘ vs ,2": ' . . x J n L .
  • 24. "No one wakes up in the morning thinking they want to see an ad or get yet another email in their inbox. " flu! ~. ‘J, lii',1:cv Cjltrvlmu:
  • 25. ”Renting attention is easy, earning it is hard. ” '. r.u. m. - @H. v“vI. -in: ¢~
  • 26. 4.7 ’ ‘_ ‘- H For more on how to grow your software I company, check out the ebook. ' ‘ http: //offersjmpactbnd. com/ how-to-grow-your-software-company How the Most Successful Software Companies Grow
  • 27. gr BY: . . .4 -. H A z . . / _ ‘ H ‘ ‘ ‘1 I ’~. r . 5 . Carly Stec Content Marketing Manager @CarlyStec