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How IMPACT Does Website redesign
 

How IMPACT Does Website redesign

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In these slides, we give you a general look at the science behind a Website Redesign. You'll learn the difference between a marketed website vs. a brochureware, what constitues a great, lead ...

In these slides, we give you a general look at the science behind a Website Redesign. You'll learn the difference between a marketed website vs. a brochureware, what constitues a great, lead generating homepage, and whether or not you should redesign your website.

Watch the full webinar here to get a more in-depth look!
http://www.youtube.com/watch?v=xzZK67Wr1CU

For even more on IMPACT's website redesign, be sure download our awesome Website Redesign 101 eBook at http://www.impactbnd.com/web101!

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    How IMPACT Does Website redesign How IMPACT Does Website redesign Presentation Transcript

    • HOW IMPACT DOES  WEBSITE REDESIGN
    • TOM DISCIPIO Follow me on twitter @TomDiScipioTom  DiScipio  is  the  Director  of  Project  Marke5ng  and  Partner  at  IMPACT.  He  oversees  and  manages  a  team  dedicated  to  comple5ng  any  and  all  website  design/redesign,  branding,  video,  and  social  media  projects.   FUN FACT: Tom  used  to  collect   all  styles  of  empty  Altoid  5ns  for   several  years.      
    • WEBSITE REDESIGN 101 EBOOK! In this eBook, you’ll learn: ü  Reasons  for  Redesign   ü  Website  Asset  Checklist   ü  Content  Development   ü  Most  Important  Factors  in   Website  Design     Download Here è IMPACTBND.COM/WEB101
    • AGENDA1 The “3 Second” Homepage Test2 Marketed vs. Brochureware Website3 How IMPACT Builds Websites4 Managing A Website With a CMS5 Critical Website Metrics6 Tons-O-Fun 301’s7 Should YOU Redesign Your Website
    • THE “3 SECOND”HOMEPAGE TEST 1
    • THE “3 SECOND” HOMEPAGE TEST
    • THE “3 SECOND” HOMEPAGE TEST•  Can a visitor understand what you do?
    • THE “3 SECOND” HOMEPAGE TEST•  Can a visitor understand what you do?•  Does it give the right first impression?
    • THE “3 SECOND” HOMEPAGE TEST•  Can a visitor understand what you do?•  Does it give the right first impression?•  Does it have the right feel?
    • THE “3 SECOND” HOMEPAGE TEST FAIL
    • MARKETED VS.BROCHUREWAREWEBSITE 2
    • MARKETED VS BROCHUREWARE WEBSITE
    • MARKETED VS BROCHUREWARE WEBSITE Clear Company Message  
    • MARKETED VS BROCHUREWARE WEBSITE Company Video or Slideshow  
    • MARKETED VS BROCHUREWARE WEBSITE Clear Call-To-Actions  
    • MARKETED VS BROCHUREWARE WEBSITE Case Studies  
    • MARKETED VS BROCHUREWARE WEBSITE•  Simple and clear company message•  Company Introduction Video or Slideshow•  Call-to-Actions•  Case Studies or Testimonials
    • MARKETED VS BROCHUREWARE WEBSITE•  Simple and clear company message•  Company Introduction Video or Slideshow•  Call-to-Actions•  Case Studies or Testimonials GENERATE LEADS!  
    • MARKETED VS BROCHUREWARE WEBSITE•  Landing pages with forms to collect vital prospect data•  Calls-to-Action in the sidebar•  Links to your social media channels•  A way to measure important website metrics
    • HOW IMPACTBUILDS WEBSITES 3
    • HOW IMPACT BUILDS WEBSITES IMPACTBND.COM/WEB-REDESIGN
    • HOW IMPACT BUILDS WEBSITES
    • HOW IMPACT BUILDS WEBSITES•  Much better product at a much lower cost
    • HOW IMPACT BUILDS WEBSITES•  Much better product at a much lower cost•  Allocate funds to marketing strategies and campaigns
    • HOW IMPACT BUILDS WEBSITES•  Much better product at a much lower cost•  Allocate funds to marketing strategies and campaigns•  Quicker turnaround
    • HOW IMPACT BUILDS WEBSITES•  Much better product at a much lower cost•  Allocate funds to marketing strategies and campaigns•  Quicker turnaround•  Come built in with amazing features
    • HOW IMPACT BUILDS WEBSITES•  Mobile friendly / Responsiveness•  Lead generating sliders•  Cross browser compatability•  Easily Customizable•  Easily updatable via CMS
    • MANAGING AWEBSITE WITHA CMS 4
    • MANAGING A WEBSITE WITH A CMS
    • MANAGING A WEBSITE WITH A CMS•  Plug & Play functionality•  Built on a blogging platform•  Ease of use•  Update from anywhere•  1000’s of template options
    • MANAGING A WEBSITE WITH A CMS
    • MANAGING A WEBSITE WITH A CMS•  Site Hosting •  Lead Management &•  Blogging Platform Intelligence•  Blogging Analytics •  Keyword Analysis•  Social Media Analytics •  Email Manager w/ Lead•  Landing Page Builder Nuturing•  CTA Builder & A/B Tester •  And More!
    • CRITICAL WEBSITEMETRICS 5
    • CRITICAL WEBSITE METRICS
    • CRITICAL WEBSITE METRICS•  Website Visitors
    • CRITICAL WEBSITE METRICS•  Website Visitors•  Leads
    • CRITICAL WEBSITE METRICS•  Website Visitors•  Leads•  Customers
    • CRITICAL WEBSITE METRICS•  Website Visitors•  Leads•  Customers•  Visitor to Lead Conversion Rate
    • CRITICAL WEBSITE METRICS•  Website Visitors•  Leads•  Customers•  Visitor to Lead Conversion Rate•  Visitor to Customer Conversion Rate
    • TONS-O-FUN301’S 6
    • TONS-O-FUN 301’S
    • TONS-O-FUN 301’S•  Keep web search traffic happy
    • TONS-O-FUN 301’S•  Keep web search traffic happy
    • TONS-O-FUN 301’Smywebsite.com/about_my_company.html
    • TONS-O-FUN 301’Smywebsite.com/about_my_company.html mywebsite.com/about-companyxyz
    • TONS-O-FUN 301’Smywebsite.com/about_my_company.html mywebsite.com/about-companyxyz
    • TONS-O-FUN 301’Smywebsite.com/about_my_company.html mywebsite.com/about-companyxyz
    • SHOULD YOUREDESIGN YOURWEBSITE? 6
    • SHOULD YOU REDESIGN YOUR WEBSITE
    • SHOULD YOU REDESIGN YOUR WEBSITEYOU SHOULD NOT REDESIGN, IF: •  You have a new corporate look and feel… •  It’s been 12 months since the last redesign •  The CEO wants to do it
    • SHOULD YOU REDESIGN YOUR WEBSITEYOU SHOULD REDESIGN, IF: •  You want to be found by more prospects •  You want to drastically improve your brand •  You want to convert more prospects into leads and eventually sales
    • SHOULD YOU REDESIGN YOUR WEBSITEYOU SHOULD REDESIGN, IF: •  You want to be found by more prospects •  You want to drastically improve your brand •  You want to convert more prospects into leads and eventually sales
    • WEBSITE REDESIGN 101 EBOOK! In this eBook, you’ll learn: ü  Reasons  for  Redesign   ü  Website  Asset  Checklist   ü  Content  Development   ü  Most  Important  Factors  in   Website  Design     Download Here è IMPACTBND.COM/WEB101