This document provides tips and examples for how to use Impactana, a tool for content marketing. It describes how Impactana can help find content ideas by analyzing competitors' successful content. Impactana searches for content with high engagement metrics like comments, backlinks and downloads. The document also explains how Impactana can help overcome writer's block by finding popular articles in different niches. Impactana profiles YouTube influencers to help with content amplification and outreach. Overall, the document promotes Impactana as a tool to discover new content ideas, find influencers, and improve content marketing campaigns.

1. Using Impactana to
steal ideas from your
competition, kill writers
block, profile people &
outreach like a crazy ninja

2. About Christoph C. Cemper
Founder & CEO of:
SEO & Marketing since 2003
@cemper

3. There is more to Content Marketing than
you already know….

4. Most marketers don’t go beyond the social signals when
they speak about a Content Marketing campaign.

5. …and the problem is that social signals only measure
distribution. It’s only BUZZ
5K
16
19491
16
442

6. Strong content is all about user engagement.
Here’s more meaningful set of metrics. We call this Impact
• Long term effect
• Hard/Expensive to fake
• Dangerous to fake
• Clicks
• Views
• Comments
• Downloads
• Backlinks

7. Now that you know what metrics you
should be looking at, let’s explore some
unique ideas to improve your content
marketing campaigns.

8. Did you know that you can use your
competitors to discover great content ideas?

9. It’s not who does it first, it’s who does it best

10. Impactana can help you to steal the best
marketing ideas your competitors ever had.

11. Since we’re in Vegas, let’s say that you want to
build a Poker app and publish it on the iTunes
or Google Play store.

12. You can start by looking at the best Poker apps
already out there and learn from the best.

13. Let’s use Impactana’s advanced search to
look-up poker games.

14. Here’s a very popular Poker game on the Google Play Store.
These are the competitors you want to take ideas from!

15. This is
30k+ comments and almost 2k backlinks to the listing
paired with millions of downloads and great reviews.

16. Let’s also look at a great game listed on iTunes: The
DoubleDown Casino Game.

17. This is also
6k+ comments, hundreds of backlinks, millions of downloads
and great reviews.

18. That’s how you can find your competitor’s best
ideas and get inspired

19. If you’re not into creating only “cat content”, then
for sure you felt the “writer’s block” pressure.

20. Impactana can can help you get inspirational
ideas for any niche out there, even for the
most boring or uncommon ones.

21. Let’s get some content ideas for the betting niche by
looking at some of the most impactful articles out there.

22. Let’s use Impactana’s advanced search to look-
up for articles on betting tips with more than a
thousand comments.

23. A guide on how to make money from matched betting
looks like a useful piece of content that users engaged with.
Almost seven hundred backlinks and 1.5k comments is a
great IMPACT. But as you see this piece of content didn’t
make so much BUZZ.

24. What sort of inspiration can you get from this piece of
content?
Just imagine you can transform it in a

25. You can polish this content, enrich it, twist it and make it
even better.

26. You have a great product, you even have great
content but your marketing needs amplification.

27. Impactana allows you to find the best YouTube
affiliates with great followings and great
influence in any industry.

28. Let’s take the beauty niche as an example.

29. There are so many make-up products out there,
that trying to launch a new one can be a real
struggle.
The YouTube influencers spreading the word about
your business are your only hope.

30. A YouTuber with 500K subscribers that managed to get
189K views and 7K comments on a video
she published on her YouTube channel one week ago.

31. We just discovered a Jeanine Amapola.

32. Impactana shows you other videos created by Jeanine and you can
decide if she has the potential to represent your brand.
With more videos that have a over 1M Impact,
she is a real Youtube influencer.

33. Isn’t that a WOW?

34. When you find great authors, or influencers who shared
your content you want to reach out to these people.
Impactana has rich, detailed information on each author:

35. Relevant outreach has never been this simple!

36. Try Impactana yourself!
You can discover a sea of opportunities.

37. Try Impactana yourself!
You can discover a sea of opportunities.

38. I hope you enjoyed these content marketing tips.

39. “The future of content marketing is in your hands".

40. Questions?
hello@impactana.com