Mobile marketing for local business by Net Ads Local

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Mobile Marketing Made Easy. A run through the services we offer, mobile website, SMS, social Media landing pages at Http://net-ads-local.com

Mobile Marketing Made Easy. A run through the services we offer, mobile website, SMS, social Media landing pages at Http://net-ads-local.com

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  • 1. Net Ads LocalNet Ads Local is a mobile consulting firm thatoffers a full range of services to engineer asuccessful revenue-enhancing mobile marketingcampaign for your business. We guarantee anincrease in revenues from our services providingyou with the mobile marketing campaign free ofcharge if it does not add value.MOBILE MARKETING CONSULTINGTechnologyAs experts in the field, we bring cutting-edge mobile technology deliveringcampaigns that wow customers ensuringtop notch conversion rates.RevenuesRevenues are guaranteed and weprovide services on an incentivescheme to ensure that the value youreceive is maximized.PersonalityWe are real people working with realclients who have real customers. We valueeach client and create customizedproducts to fit your business.
  • 2. Why the Urgency…There are 6.8 billion people on the planet. 5.1 billion ofthem own a cell phone, but only 4.2 billion own atoothbrush.Source: Mobile Marketing Association Asia91% of people keep their phone within 3 feet ofthemselves, 24 hours a day, 365 days per year.Source: Morgan Stanley3 out of 5 searches are conducted using a mobile phone.70% of all mobile searches result in action within 1 hour.Source: Mobile Marketer
  • 3.  If your business is nottaking advantage ofthe Mobile adspace, you’re missingout on the hottesttrend that’s gettingsmall businessesseeing Green again.START SEEING GREEN
  • 4. WHO WE ARE…We are a mobilemarketing consultingfirm that createscampaigns forbusinesses via variouschannels to ensureeffectiveness andrevenue generation.We have built our company aroundour clients by taking the time topersonalise their mobile marketingcampaigns to fit their needs. Weare a full-service firm offering SMStext campaigns, mobile websites,landing pages and mobile apps toallow your business to reachcustomers through multiplechannels.www.net-ads-local.com
  • 5. MEET THE TEAMNeal GlassonLondonJody JohnsonAmsterdamJohn DrewDublin
  • 6. THE TRIPLE THREAT
  • 7. APPROACH FROM 3 CHANNELSSMS CouponCampaignMobile Website orLanding PageMobile Apps123
  • 8. Dominate the CompetitionMost businesses do not have any of the aboveSome use a maximum of 1 or 2 of the channelsto reach customersRarely do businesses use apps but the markethas explodedBeat your competitors and dominate the marketby reaching your customers via 3 channels
  • 9. MOBILEWEBSITE
  • 10. WHY MOBILE?FACT: Customers are using mobile to find yourcompetitionSource: Google "Understanding Smartphone Users," 2011
  • 11. WHERE’S YOUR PHONE?It takes 26 hours for theaverage person toreport a lost wallet. Ittakes 68 minutes forthem to report a lostphone.Source: Unisys
  • 12. TV There areMORE mobilephones on theplanet thanthere are TVsSource: Jupiter
  • 13. MOBILE SEARCH 70% of all mobile searchesresult in action within 1 hourSource: Mobile Marketer Mobile coupons get 10 timesthe redemption rate oftraditional couponsSource: Borrell AssociatesInfographic courtesy ofInfographicIgnition
  • 14. WHERE’S YOUR PHONE?9%91%91% of all U.S.citizens have theirmobile devicewithin reach 24/7Source: Morgan Stanley
  • 15. WHERE SHALL WE GO??Searching for local businesses isthe #1 way people use smartphonessource: Google…unfortunately normal websiteslook sloppy and are hard to use onsmall mobile screens
  • 16. BE HONEST, YOUR SITE SUC..
  • 17. HOW CUSTOMERS BENEFIT User friendly Loads fast Easy to see Easy to read Easy to take action Easy to find your location Special offers and coupons Drives targeted traffic thatwants to buy Online retailers - a mobilesite can increase consumerengagement by 85% Website visitors are 51%more likely to do businesswith an online retailer with amobile siteNon Mobile Website Mobile Website
  • 18. MOBILELANDING PAGE
  • 19. LANDING PAGESDon’t want a full-blownwebsite?
  • 20. LANDING PAGE BENEFITSTo the pointEffective conversionsTesting ground prior to full-blown sitesLess expensiveIntegrated with tap-to-call, SMS, & e-mailtechnologyNew options to integrate with Facebook, Twitter &YouTube
  • 21. Tap2Call INTEGRATIONClick once and customers can ring you automatically!
  • 22. SMS INTEGRATIONCustomers click to be added to your promotional list!
  • 23. E-mail IntegrationCustomers enter their e-mail to be added to your list!
  • 24. Social Media Landing page1. New technology to integrate mobile landingpages with Facebook, Twitter & YouTube2. Fuses the two hottest markets together3. Enables maximal exposure & marketing with thebest targeted reach
  • 25. FACEBOOK INTEGRATIONCustomers become fans or like a page with one click!
  • 26. YOUTUBE INTEGRATIONCustomers see a video about your business!
  • 27. SMS COUPONCAMPAIGNInfographic courtesy ofInfographic Ignition
  • 28. SMS MARKETINGHOW ARE YOU STAYING INTOUCH WITH YOURCUSTOMERS?Text messaging has beenestimated to be 5 times moreeffective than direct mail and10 times more effective thannewspaper advertising
  • 29. SMS MARKETINGUnique Features:• It has 97% open rates• It’s immediate• It’s personal• It’s targeted• It’s permission based (opt-in)• It’s time sensitive• It’s cost effective• It’s environmentally friendly• It reaches your audience no matterwhere they areSMS Marketing Benefits:• Gain new clients• Increase Customer Retention• Increase brand awareness• Increase loyalty• Engage your customers• Increase sales• Build a mobile database• You can get more traffic to your businessin one hour, from a single TEXTMESSAGE; than in one year from asearch engine listing... if you know whatyoure doing
  • 30. Read in 10 Min Not Read in 10 MinOUR LOVE AFFAIR WITH TEXTING 89% of the populationhas a mobile phone! 90% use mobile phonesfor TEXTING 95% of SMS texts are readin the first 10 minutes!
  • 31. YOUR CLIENTS LOVE TO TEXTIt takes 90 minutes for theaverage person to respond toan emailIt takes 90 seconds for theaverage person to respond toa text message Source: CTIA.org
  • 32. GOTTA READ THAT TEXT…Text messaging is 5X more effective thandirect mail and 10X more effective thannewspaper advertisingMobile coupons get 10X the redemptionrate of traditional couponsSource: Borrell Associates
  • 33. AND MORE TEXTS…
  • 34. BUILDING A SUBSCRIBER LIST Offer the customer an SMS coupon orfreebie Give customer a “special code” to text to anumber to receive the offerExample: Text 50PercentPizza to 54390 You now have their number in yourdatabase This will be used to send offers that willget them back in your store
  • 35. 1 CREATE AN OFFER Give customers a small card or flyer with theirpurchase Have flyers or a big offer sign in front of thestore or on the wall in your store Give customers an immediate reward relevantto their current purchase to have them actimmediatelyExample: Receive 10% on your current purchase!Just text 10percent to 87692 Use other channels to build a larger list:Newspaper, directmail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twitter, email
  • 36. 2 CUSTOMER SENDS TEXTTo: 72727MSG: 2offpizzaPizza Nut: $2 OFF anyPizza Delivered right toyour door all weekendthrough Thurs 3/21.0845 496 8584 ReplySTOP 2endThisautomaticallyputs them inyour databaseso you cannow textthem offersto enticethem back toyour store!
  • 37. 3 AUTOMATED SMS OFFERS Automated but customized SMS servicesends coupons to customers to bringthem back to spend more money Limit it to 2-3 promotions per month Each mobile customer in your databasewill bring you an average of 2 moretransactions!
  • 38. CUSTOMIZED SMS MARKETINGSelection of services offered: Appointment reminders Automated text campaigns Coupons and special offers Customer surveys Product voting SMS broadcasting
  • 39. MOBILEAPPS
  • 40. WHY MOBILE APPS? FACT: Mobile app downloads will reach76.9billion in 2014 And will generate $35 billion in salesSource: IDC Mobile apps provide the best mobileexperience possible to consumers
  • 41. WHY MOBILE APPS? FACT: Your customers prefer apps over mobilewebsites Sources: comScore, Alexa, Flurry Analytics, 2012
  • 42. WHY THE RUSH?? In just over 3 years, over 20 billionapps have been downloadedbetween iPhone and Android devices 40% of all Google Maps traffic is frommobile phones 100 Billion “PUSH” Notifications sent
  • 43. QR CodesAre like “barcodes” in that youscan them with your mobile phoneanywhere that it is placedOnce scanned, customerimmediately sees either acoupon, website, or otherinteractive imageCode is linked to your mobilewebsitePlace in Ads, Direct Mail, In-Store, Magazines, or othermediansUsed only with SmartPhonesScan this QR Code with yourSmartphone for quick access to ourmobile website.Make reservations, see our menu, ororder take-out from your mobile phonewith click2call ordering!
  • 44. Google+ LOCALAllows customers to easily findyou.Drives customers who alreadyhave interest.Great review scores increaseyour credibility, image andreputation.Get quality feedback.
  • 45. Push NotificationsInform customers about: Coupons Offers Simple updates aboutyour business
  • 46. SOCIAL NETWORKING APPSLink customers toFacebook orTwitter fan orfollower pages40% of socialmedia users accesssites via theirmobile device
  • 47. SIMPLE AS INFOSimple app justgiving infoInfo on productsand servicesRestaurant menusMultiple formats:PDF or text
  • 48. Customized AppsSelection of services offered: QR codes Loyalty programs Google+ Local Reputation management Push notifications Social media creation and links Information apps
  • 49. OUR SPECIAL OFFER 1SMS CampaignMeet for a personalised mobile marketing strategysessionWe work with your business to develop customisedand targeted keyword SMS campaignsFollow up with your database to create automatic butpersonalised coupon generation on a periodic basis£399.00.
  • 50. OUR SPECIAL OFFER 2Mobile WebsiteBasic plan starts with 7 pagesIncludes custom graphics and designsGoogle Maps feature for easy accessibilityClick2Call feature for instant connectionBonus: QR Code Generator£399.00.
  • 51. OUR SPECIAL OFFER 3Mobile Landing PageOne Tap2Call, SMS or E-mail landing pageIncludes custom graphics and designsOption to upgrade to a mobile website for adiscount at a later date£133.00.
  • 52. OUR SPECIAL OFFER 4Social Media Mobile Landing PageOne Facebook, Twitter or YouTube landing pageIncludes custom graphics and designsOption to upgrade to a mobile website for adiscount at a later date£195.00.
  • 53. OUR SPECIAL OFFER 5Customized Web AppConsultation to determine targeted web appWeb app creationHosting for mobile siteFacebook and Twitter pagesPush notifications, information apps and otheroptions/services available£399.00.
  • 54. Total Value: £152524-Hour Special: £999.0060-day money back guarantee if revenuesdo not increase significantlySpecial Combined Offer
  • 55. NEXT STEPS
  • 56. CONTACT US TODAY!Net Ads LocalTo discuss specifics including customisationsor additional elementsContact Neal anytime:Phone: 0845 496 8584Mobile: 0780 124 8584Email: mobi@net-ads-local.comWebsite: net-ads-local.com