Web2.0 and The Changing Role Of IAs

Social Networks and the emerging IA strategic role of Idris Mootee www.mootee.typepad.com March 2007 Part One of Two

Social networks aren’t not the whole story… As they grow and transform into active, collaborative and connected communities…. a new system will emerge at a new level of scale.

NEXT The new system of influence possesses qualities and capacities that were unknown to all of us.

SHIFT The new system of influence is very powerful. They are the properties of the system, not any individual or groups. But once there, individuals posses them.

DISRUPTION This is the a form of self-organization happening out there. No question that it will be disruptive in nature. The foundation has now been laid. New roles will emerge, networks will extend their boundaries.

QUESTIONS What keeps a network alive and growing? What build authorities? What behavior interferes with the network?

What is the role of the IA?

IA is still about bringing order to chaos

IA is still about structuring flow of information

Interactions Information Portability Presentation

Consumer generated content makes IA’s job challenging

Think about bringing everything hidden behind onto a screen

IA’s role now going beyond organizing and presenting

Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an quot;architecture of participation,quot; and going beyond the page metaphor of Web 1.0 to deliver rich user experiences — Tim O’Reilly

IA 1.0 Interface Wireframes Information Architecture Metadata Structure Content Taxonomy Users Content Context

IA 2.0 Individual and Social Interactions Searchability Interactions Architecture Service Design Content Taxonomy Users Content Context

What is the nature of the online community / communities that you belong to? 2005 2006 50% Percent of online community members 37.7% 40% 31.7% 30% 24.4% 20% 1 5 .8 % 9 .4 % 10% 7 .2 % 6.3% 5 .2 % 4.5% 1.5% 1 .0 % 0 .0 % 0% S oc ial H obby - P rofes s ional P olitic ally - S piritual R elations hip- oriented oriented oriented N a tu re o f O n lin e C o m m u n ity Source: Center for the Digital Future at USC Annenberg School 2007

Nature of Communities Communities Communities of Support of Purpose Communities of Practice Communitie s of Passion Communities of Interest

High Co-Creation Mesh-up Decentralization The Network Effects Portability Impact User The Read-Write Contributions Webpage The Long Tail Low Time

Aggregation Microstructure Participation • Collecting • Simple content • Mesh-up structured and models for • Remix unstructured common info • Micro-rewards chunks data across the • Instant network • Microformats, transmedia • RSS structured activities blogging generic content model • Rich media

IA area of practice (yesterday) Users IA Content Context

IA area of practice (today) Social Connections Users IA Context Content

From Information Architects to.. Social Interactions Architects

Business Content Application Information Information Architects Architects Design Design and Service Structure Layer Content Social Content Interactions and Information Information Architects Architects Social

End of part one www.mootee.typepad.com

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Web2.0 and The Changing Role Of IAs

by Idris Mootee on Jul 01, 2007

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Web2.0 and The Changing Role Of IAs — Presentation Transcript