Web2.0 and The Changing Role Of IAsPresentation Transcript
Social Networks and the emerging
strategic role of
March 2007 Part One of Two
Social networks aren’t not the whole story…
As they grow and transform into active, collaborative
and connected communities…. a new system will
emerge at a new level of scale.
The new system of influence possesses qualities and
capacities that were unknown to all of us.
The new system of influence is very powerful. They
are the properties of the system, not any individual or
groups. But once there, individuals posses them.
This is the a form of self-organization happening out
there. No question that it will be disruptive in nature.
The foundation has now been laid. New roles will
emerge, networks will extend their boundaries.
What keeps a network alive and growing?
What build authorities?
What behavior interferes with the network?
What is the role of the IA?
IA is still about bringing order to chaos
IA is still about structuring flow of information
Consumer generated content makes IA’s job challenging
Think about bringing everything hidden behind onto a screen
IA’s role now going beyond organizing and presenting
Web 2.0 is the network as platform, spanning all connected
devices; Web 2.0 applications are those that make the most
of the intrinsic advantages of that platform: delivering
software as a continually-updated service that gets better the
more people use it, consuming and remixing data from
multiple sources, including individual users, while providing
their own data and services in a form that allows remixing by
others, creating network effects through an quot;architecture of
participation,quot; and going beyond the page metaphor of Web
1.0 to deliver rich user experiences
— Tim O’Reilly
Users Content Context
Users Content Context
What is the nature of the online community /
communities that you belong to?
Percent of online community members
1 5 .8 %
9 .4 %
10% 7 .2 % 6.3%
5 .2 %
1 .0 % 0 .0 %
S oc ial H obby - P rofes s ional P olitic ally - S piritual R elations hip-
oriented oriented oriented
N a tu re o f O n lin e C o m m u n ity
Source: Center for the Digital Future at USC Annenberg School 2007
Nature of Communities
of Support of Purpose
of Practice Communitie
s of Passion
The Long Tail
Aggregation Microstructure Participation
• Collecting • Simple content • Mesh-up
structured and models for
unstructured common info
data across the
network • Microformats,
• RSS structured
model • Rich media
IA area of practice (yesterday)
IA area of practice (today)
From Information Architects to..