Mobile Social Networks


                Idris Mootee

Aug 2007


                www.mootee.typepad.com
Social Networks Go Mobile
Consumer appetites for social data
and rich content will spike in the
next 12 months.




      ...
Media mobile communities and
user generated content (often
bracketed together as social
networking) will be worth $13.1
bi...
Personal locator services based on the
GPS-enabled mobile phone are
expected to grow from their current
small user-base of...
What is a mobile social network?




                     www.mootee.typepad.com
Range



Context




          www.mootee.typepad.com
What are mobile social networks?




   Informal




                                       Inactive


    Formal
        ...
Business value of social networks


According Example                       The value of a Value    E.g.
                 ...
www.mootee.typepad.com
www.mootee.typepad.com
www.mootee.typepad.com
www.mootee.typepad.com
Social networks Vs. Dynamic Social Networks




                          www.mootee.typepad.com
What’s the Next Killer Device: iPod and
iPhone users are locked into a single
brand, a single service, a single source…
an...
Which social networks are you in?



it depends…


                     www.mootee.typepad.com
The Meaning of Mobile Social Networks can change




Who
                         Where
            When
                 ...
Nature of Social Networks



–Densely-knit (most people directly
 connected, once worked together or a
 hobby group etc.)
...
Barry Wellman on Social Networks




–Boundaries are permeable
–Interactions are with diverse others
–Connections switch b...
Social Network Visualization




                               www.mootee.typepad.com
Context-dependent



Socially constructed



              www.mootee.typepad.com
social networks + jobs to-be-done +
dynamic context
= dynamic (contextual) personal
social networks




                  ...
The need to sense, mediate,
visualize and in some cases
interpret social context
information as part of their
service prov...
Thank you. Gracias. Merci. Grazie.




                    Read more about this at
                    www.mootee.typepad....
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Mobile Social Network - Idris Mootee

  1. 1. Mobile Social Networks Idris Mootee Aug 2007 www.mootee.typepad.com
  2. 2. Social Networks Go Mobile Consumer appetites for social data and rich content will spike in the next 12 months. www.mootee.typepad.com
  3. 3. Media mobile communities and user generated content (often bracketed together as social networking) will be worth $13.1 billion by 2011. Source: Informa 2007 www.mootee.typepad.com
  4. 4. Personal locator services based on the GPS-enabled mobile phone are expected to grow from their current small user-base of just over half a million in North America to a total of more than 20 million subscribers in 2011. Source: ABI Research 2007 www.mootee.typepad.com
  5. 5. What is a mobile social network? www.mootee.typepad.com
  6. 6. Range Context www.mootee.typepad.com
  7. 7. What are mobile social networks? Informal Inactive Formal Active Open Closed www.mootee.typepad.com
  8. 8. Business value of social networks According Example The value of a Value E.g. Value to scales network depends on #viewers ~N Sarnoff's broadcast Content 10 law network #connections Metcalfe's computer transactions ~N2 100 law network Reed's law eBay, group #subnetworks socially ~2N 1024 forming constructed networks value www.mootee.typepad.com
  9. 9. www.mootee.typepad.com
  10. 10. www.mootee.typepad.com
  11. 11. www.mootee.typepad.com
  12. 12. www.mootee.typepad.com
  13. 13. Social networks Vs. Dynamic Social Networks www.mootee.typepad.com
  14. 14. What’s the Next Killer Device: iPod and iPhone users are locked into a single brand, a single service, a single source… and that's not a good idea. The emerging iPod killer will be a mobile social network device that plays music. www.mootee.typepad.com
  15. 15. Which social networks are you in? it depends… www.mootee.typepad.com
  16. 16. The Meaning of Mobile Social Networks can change Who Where When Needs (emotion) Occasion www.mootee.typepad.com
  17. 17. Nature of Social Networks –Densely-knit (most people directly connected, once worked together or a hobby group etc.) –Tightly-bounded (most ties stay within, b-school alumni etc.) –Multistranded (most ties contain many roles) www.mootee.typepad.com
  18. 18. Barry Wellman on Social Networks –Boundaries are permeable –Interactions are with diverse others –Connections switch between multiple networks –Hierarchies can be flatter and recursive www.mootee.typepad.com
  19. 19. Social Network Visualization www.mootee.typepad.com
  20. 20. Context-dependent Socially constructed www.mootee.typepad.com
  21. 21. social networks + jobs to-be-done + dynamic context = dynamic (contextual) personal social networks www.mootee.typepad.com
  22. 22. The need to sense, mediate, visualize and in some cases interpret social context information as part of their service provided to end-users www.mootee.typepad.com
  23. 23. Thank you. Gracias. Merci. Grazie. Read more about this at www.mootee.typepad.com www.mootee.typepad.com

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