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Mobile Social Network - Idris Mootee
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Mobile Social Network - Idris Mootee


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  • 1. Mobile Social Networks Idris Mootee Aug 2007
  • 2. Social Networks Go Mobile Consumer appetites for social data and rich content will spike in the next 12 months.
  • 3. Media mobile communities and user generated content (often bracketed together as social networking) will be worth $13.1 billion by 2011. Source: Informa 2007
  • 4. Personal locator services based on the GPS-enabled mobile phone are expected to grow from their current small user-base of just over half a million in North America to a total of more than 20 million subscribers in 2011. Source: ABI Research 2007
  • 5. What is a mobile social network?
  • 6. Range Context
  • 7. What are mobile social networks? Informal Inactive Formal Active Open Closed
  • 8. Business value of social networks According Example The value of a Value E.g. Value to scales network depends on #viewers ~N Sarnoff's broadcast Content 10 law network #connections Metcalfe's computer transactions ~N2 100 law network Reed's law eBay, group #subnetworks socially ~2N 1024 forming constructed networks value
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  • 13. Social networks Vs. Dynamic Social Networks
  • 14. What’s the Next Killer Device: iPod and iPhone users are locked into a single brand, a single service, a single source… and that's not a good idea. The emerging iPod killer will be a mobile social network device that plays music.
  • 15. Which social networks are you in? it depends…
  • 16. The Meaning of Mobile Social Networks can change Who Where When Needs (emotion) Occasion
  • 17. Nature of Social Networks –Densely-knit (most people directly connected, once worked together or a hobby group etc.) –Tightly-bounded (most ties stay within, b-school alumni etc.) –Multistranded (most ties contain many roles)
  • 18. Barry Wellman on Social Networks –Boundaries are permeable –Interactions are with diverse others –Connections switch between multiple networks –Hierarchies can be flatter and recursive
  • 19. Social Network Visualization
  • 20. Context-dependent Socially constructed
  • 21. social networks + jobs to-be-done + dynamic context = dynamic (contextual) personal social networks
  • 22. The need to sense, mediate, visualize and in some cases interpret social context information as part of their service provided to end-users
  • 23. Thank you. Gracias. Merci. Grazie. Read more about this at