Innovation Summit Presentation 2007 Miami

Slide 1: Strategies for Discovering the Next Big Opportunity Idris Mootee SVP Strategy and Innovation Blast Radius

Slide 2: Social Innovation Business Service Experience Model Innovation Innovation Innovation Product Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 3: Source: BusinessWeek Online, Special Report: “Get Creative!” August 1, 2005

Slide 4: What is innovation?

Slide 9: Three innovation myths Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 10: 1/ Successful innovations are mostly accidents Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 12: How far it went outside the original intention? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 13: 2/ Market research is effective for validation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 14: 900,000 2003

Slide 18: Estimated Total Market Size 900,000 2000 Actual Sales US Only 100,000,000

Slide 19: 3/ Radical innovations can be achieved by good strategic planning Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 20: A fluid notion of organizational boundaries Held to a specific planning timeline Wrong tools Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 21: 4/ Innovation is about being first in the market Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 25: What is the number one enemy of innovation? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 26: Size Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 27: Yes innovation is about ideas.. but not ideas alone…. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 28: Where do we look for big ideas? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 29: + + Value Chain Customer Industry Reconfigurations Unmet Foresight Needs Discontinuities Horizontal Industry Evolution Market Shift Vertical Transformation Disruptive Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 30: Disruptive Innovation Discontinuities Market Shift Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 31: Maturity Discontinuities Discontinuity Takeoff Performance Ferment Time Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 32: Market Shifts Your Product Markets Customer Needs Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 33: al f e o logic c Pa hno s ns atio Tec gres nov g in Pro nin stai Su Disruptions t customers Performance tha y can handle or complexity the can utilize Performance Disruptive technologies Time Source: Clayton M. Christensen 2001

Slide 34: Toolbox Extreme Users Interview Customer Immersion Days Unmet Shadowing (Shopping Trips etc.) Needs Self Documentary (User camera study) Behavioral Mapping Discontinuities Twitter Journal Customer Pathways Market Shift Customer Journey Mapping Storytelling Disruptive Innovation Un-focus group Human Factors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 37: Watching for shifts Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 38: 1/ Look anywhere but the leading incumbent Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 41: 2/ Don’t over focus on competitive threat and miss the big opportunity Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 44: 3/ Look down and sideways — not up Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 47: 4/ Watch out for start-up democratizers Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 54: 5/ Don’t underestimate the power of socially-minded innovations Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 63: Use human factors to dig up deeper human inspirations that can drive new ideas Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 64: Synthesize ideas around not only new technology or products but people behaviors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 65: Use prototyping as a problem solving tool and a language for innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 66: Explore under the radar options and develop multiple scenarios for futures Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 67: Reminder: We now live in a Google- Youtube-iPod-iPhone-MySpace- eBay-Flickers-Twitter-Walmart world. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Slide 68: Thank you. Gracias. Merci. Grazie. www.mootee.typepad.com