Design Thinking Idris Mootee

Slide 1: Design Thinking Workshop for Strategic Planners Nov 2007 10 Design Thinking Principles For Business and Strategy Innovation Idris Mootee ceo idea couture www.mootee.typepad.com

Slide 2: Design Thinking for Business Strategy use creativity, sorts and clusters to organize and create hierarchy 2007 Idea Couture Inc.

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Slide 4: Design Thinking for Business Strategy use designer’s sensitivity to encourage customer empathy and shape thinking 2007 Idea Couture Inc.

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Slide 6: Design Thinking for Business Strategy use conceptual design drawings to help discover and orient causality and relationships 2007 Idea Couture Inc.

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Slide 8: Design Thinking for Business Strategy use building blocks to break the challenge into more manageable chunks 2007 Idea Couture Inc.

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Slide 10: Design Thinking for Business Strategy use mantra to focus the larger organization on a common mission 2007 Idea Couture Inc.

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Slide 12: Design Thinking for Business Strategy use rapid prototyping to create tangible version of any futures 2007 Idea Couture Inc.

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Slide 14: Design Thinking for Business Strategy use story telling to articulate customer scenarios and focus on the challenge 2007 Idea Couture Inc.

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Slide 16: Design Thinking for Business Strategy use design environments to fully immerse cross- functional teams in the challenge. 2007 Idea Couture Inc.

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Slide 18: Design Thinking for Business Strategy use observational research to uncover unmet and unarticulated customer needs 2007 Idea Couture Inc.

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Slide 20: Design Thinking for Business Strategy use design as language to describe things that are not in our vocabulary 2007 Idea Couture Inc.

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Slide 22: Design Thinking for Business Strategy Thank you. Idris Mootee ceo idea couture www.ideacouture.com www.mootee.typepad.com