Agency Future Scenarios 2008-2010 Short

Advertising Future Scenarios 2008-2010 CONFIDENTIAL Idris Mootee CEO Idea Couture Inc.

Advertising Future Scenarios: Agenda
Scenario 2005
Scenario 2006
Scenario 2007
Scenario 2008
Scenario 2009
Scenario 2010
Industry dynamics
Disruptive elements
Strategic options for responses
Questions

Scenario: 2005 PR Advertising (including Media) Direct Mkt Interactive Digital is just a bunch of websites. Someone can do it.

Scenario: 2006 PR Advertising (Including Media) Direct Mkt Interactive Interactive Interactive Interactive Digital is gaining momentum. Let’s play some catch up. Lip services

Scenario: 2007 PR Advertising Direct Mkt Interactive Seeing the digital wave but also the agency digital gap.

PR Advertising Direct Mkt Interactive Scenario: 2007 Wake up call

Scenario: 2008 Social Networks Advertising Search Interactive Digital is a starting point, not an afterthought.

Scenario: 2009 Search / DM WOM / PR Advertising (Traditional and Interactive) Customer Engagement Strategy Customer Engagement Is the “key” to the future. Network Corporate Personality Collaborated Search Marketing Social Media Optimization Widget-Based Campaign Location Based Marketing Social Commerce Mobile Advertising Customer Communities Marketing

http://mootee.typepad.com	113
http://www.slideshare.net	27
http://www.felgner.ch	23
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http://blog.futurelab.net	9
http://felgner.ch	7
http://paper.li	6
http://mediadotnow.blogspot.com	6
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http://mcsamarketing.blogspot.com	2
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Agency Future Scenarios 2008-2010 Short

by Idris Mootee on Oct 12, 2007

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Agency Future Scenarios 2008-2010 Short — Presentation Transcript