Agency Future Scenarios 2008-2010 Short

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2 comments

+ hailm 5 months ago
Could you sent me your slide/pdf file? my email: leminhhai@gmail.com
+ Amit Ranjan 3 years ago
the presentation probably needs some context, thoughl the diagramatic representation deos get the point across....any chance you can turn this into a slidecast

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Advertising Future Scenarios 2008-2010 CONFIDENTIAL Idris Mootee CEO Idea Couture Inc.
Advertising Future Scenarios: Agenda
- Scenario 2005
- Scenario 2006
- Scenario 2007
- Scenario 2008
- Scenario 2009
- Scenario 2010
- Industry dynamics
- Disruptive elements
- Strategic options for responses
- Questions
Scenario: 2005 PR Advertising (including Media) Direct Mkt Interactive Digital is just a bunch of websites. Someone can do it.
Scenario: 2006 PR Advertising (Including Media) Direct Mkt Interactive Interactive Interactive Interactive Digital is gaining momentum. Let’s play some catch up. Lip services
Scenario: 2007 PR Advertising Direct Mkt Interactive Seeing the digital wave but also the agency digital gap.
PR Advertising Direct Mkt Interactive Scenario: 2007 Wake up call
Scenario: 2008 Social Networks Advertising Search Interactive Digital is a starting point, not an afterthought.
Scenario: 2009 Search / DM WOM / PR Advertising (Traditional and Interactive) Customer Engagement Strategy Customer Engagement Is the “key” to the future. Network Corporate Personality Collaborated Search Marketing Social Media Optimization Widget-Based Campaign Location Based Marketing Social Commerce Mobile Advertising Customer Communities Marketing