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Agency Future Scenarios 2008-2010 Short
Agency Future Scenarios 2008-2010 Short
Agency Future Scenarios 2008-2010 Short
Agency Future Scenarios 2008-2010 Short
Agency Future Scenarios 2008-2010 Short
Agency Future Scenarios 2008-2010 Short
Agency Future Scenarios 2008-2010 Short
Agency Future Scenarios 2008-2010 Short
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Agency Future Scenarios 2008-2010 Short

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  • 1. Advertising Future Scenarios 2008-2010 CONFIDENTIAL Idris Mootee CEO Idea Couture Inc.
  • 2. Advertising Future Scenarios: Agenda
    • Scenario 2005
    • Scenario 2006
    • Scenario 2007
    • Scenario 2008
    • Scenario 2009
    • Scenario 2010
    • Industry dynamics
    • Disruptive elements
    • Strategic options for responses
    • Questions
  • 3. Scenario: 2005 PR Advertising (including Media) Direct Mkt Interactive Digital is just a bunch of websites. Someone can do it.
  • 4. Scenario: 2006 PR Advertising (Including Media) Direct Mkt Interactive Interactive Interactive Interactive Digital is gaining momentum. Let’s play some catch up. Lip services
  • 5. Scenario: 2007 PR Advertising Direct Mkt Interactive Seeing the digital wave but also the agency digital gap.
  • 6. PR Advertising Direct Mkt Interactive Scenario: 2007 Wake up call
  • 7. Scenario: 2008 Social Networks Advertising Search Interactive Digital is a starting point, not an afterthought.
  • 8. Scenario: 2009 Search / DM WOM / PR Advertising (Traditional and Interactive) Customer Engagement Strategy Customer Engagement Is the “key” to the future. Network Corporate Personality Collaborated Search Marketing Social Media Optimization Widget-Based Campaign Location Based Marketing Social Commerce Mobile Advertising Customer Communities Marketing

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