Your SlideShare is downloading. ×
  • Like
  • Save
Agency Future Scenarios 2008-2010 Short
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Agency Future Scenarios 2008-2010 Short

  • 7,705 views
Published

 

Published in Business , News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Could you sent me your slide/pdf file? my email: leminhhai@gmail.com
    Are you sure you want to
    Your message goes here
  • the presentation probably needs some context, thoughl the diagramatic representation deos get the point across....any chance you can turn this into a slidecast<br /><br/>
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
7,705
On SlideShare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
0
Comments
2
Likes
67

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Advertising Future Scenarios 2008-2010 CONFIDENTIAL Idris Mootee CEO Idea Couture Inc.
  • 2. Advertising Future Scenarios: Agenda
    • Scenario 2005
    • Scenario 2006
    • Scenario 2007
    • Scenario 2008
    • Scenario 2009
    • Scenario 2010
    • Industry dynamics
    • Disruptive elements
    • Strategic options for responses
    • Questions
  • 3. Scenario: 2005 PR Advertising (including Media) Direct Mkt Interactive Digital is just a bunch of websites. Someone can do it.
  • 4. Scenario: 2006 PR Advertising (Including Media) Direct Mkt Interactive Interactive Interactive Interactive Digital is gaining momentum. Let’s play some catch up. Lip services
  • 5. Scenario: 2007 PR Advertising Direct Mkt Interactive Seeing the digital wave but also the agency digital gap.
  • 6. PR Advertising Direct Mkt Interactive Scenario: 2007 Wake up call
  • 7. Scenario: 2008 Social Networks Advertising Search Interactive Digital is a starting point, not an afterthought.
  • 8. Scenario: 2009 Search / DM WOM / PR Advertising (Traditional and Interactive) Customer Engagement Strategy Customer Engagement Is the “key” to the future. Network Corporate Personality Collaborated Search Marketing Social Media Optimization Widget-Based Campaign Location Based Marketing Social Commerce Mobile Advertising Customer Communities Marketing