Advertising Future Scenarios 2008-2010 CONFIDENTIAL Idris Mootee CEO Idea Couture Inc.
Advertising Future Scenarios: Agenda
Strategic options for responses
Scenario: 2005 PR Advertising (including Media) Direct Mkt Interactive Digital is just a bunch of websites. Someone can do it.
Scenario: 2006 PR Advertising (Including Media) Direct Mkt Interactive Interactive Interactive Interactive Digital is gaining momentum. Let’s play some catch up. Lip services
Scenario: 2007 PR Advertising Direct Mkt Interactive Seeing the digital wave but also the agency digital gap.
PR Advertising Direct Mkt Interactive Scenario: 2007 Wake up call
Scenario: 2008 Social Networks Advertising Search Interactive Digital is a starting point, not an afterthought.
Scenario: 2009 Search / DM WOM / PR Advertising (Traditional and Interactive) Customer Engagement Strategy Customer Engagement Is the “key” to the future. Network Corporate Personality Collaborated Search Marketing Social Media Optimization Widget-Based Campaign Location Based Marketing Social Commerce Mobile Advertising Customer Communities Marketing