Agency Future Scenarios 2008-2010 Short

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Agency Future Scenarios 2008-2010 Short

  1. Advertising Future Scenarios 2008-2010 CONFIDENTIAL Idris Mootee CEO Idea Couture Inc.
  2. Advertising Future Scenarios: Agenda <ul><li>Scenario 2005 </li></ul><ul><li>Scenario 2006 </li></ul><ul><li>Scenario 2007 </li></ul><ul><li>Scenario 2008 </li></ul><ul><li>Scenario 2009 </li></ul><ul><li>Scenario 2010 </li></ul><ul><li>Industry dynamics </li></ul><ul><li>Disruptive elements </li></ul><ul><li>Strategic options for responses </li></ul><ul><li>Questions </li></ul>
  3. Scenario: 2005 PR Advertising (including Media) Direct Mkt Interactive Digital is just a bunch of websites. Someone can do it.
  4. Scenario: 2006 PR Advertising (Including Media) Direct Mkt Interactive Interactive Interactive Interactive Digital is gaining momentum. Let’s play some catch up. Lip services
  5. Scenario: 2007 PR Advertising Direct Mkt Interactive Seeing the digital wave but also the agency digital gap.
  6. PR Advertising Direct Mkt Interactive Scenario: 2007 Wake up call
  7. Scenario: 2008 Social Networks Advertising Search Interactive Digital is a starting point, not an afterthought.
  8. Scenario: 2009 Search / DM WOM / PR Advertising (Traditional and Interactive) Customer Engagement Strategy Customer Engagement Is the “key” to the future. Network Corporate Personality Collaborated Search Marketing Social Media Optimization Widget-Based Campaign Location Based Marketing Social Commerce Mobile Advertising Customer Communities Marketing

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