• Save
Agency Future Scenarios 2008-2010 Short
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Agency Future Scenarios 2008-2010 Short

on

  • 11,402 views

 

Statistics

Views

Total Views
11,402
Views on SlideShare
11,160
Embed Views
242

Actions

Likes
67
Downloads
0
Comments
2

17 Embeds 242

http://mootee.typepad.com 113
http://www.felgner.ch 45
http://www.slideshare.net 27
http://www.mootee.typepad.com 13
http://felgner.ch 9
http://blog.futurelab.net 9
http://paper.li 6
http://mediadotnow.blogspot.com 6
http://www.typepad.com 3
http://www.linkedin.com 3
http://mcsamarketing.blogspot.com 2
http://a0.twimg.com 1
http://209.85.229.132 1
http://wildfire.gigya.com 1
http://www.nejfeld.com 1
file:// 1
http://belajaradvertising.blogspot.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Could you sent me your slide/pdf file? my email: leminhhai@gmail.com
    Are you sure you want to
    Your message goes here
    Processing…
  • the presentation probably needs some context, thoughl the diagramatic representation deos get the point across....any chance you can turn this into a slidecast<br /><br/>
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Agency Future Scenarios 2008-2010 Short Presentation Transcript

  • 1. Advertising Future Scenarios 2008-2010 CONFIDENTIAL Idris Mootee CEO Idea Couture Inc.
  • 2. Advertising Future Scenarios: Agenda
    • Scenario 2005
    • Scenario 2006
    • Scenario 2007
    • Scenario 2008
    • Scenario 2009
    • Scenario 2010
    • Industry dynamics
    • Disruptive elements
    • Strategic options for responses
    • Questions
  • 3. Scenario: 2005 PR Advertising (including Media) Direct Mkt Interactive Digital is just a bunch of websites. Someone can do it.
  • 4. Scenario: 2006 PR Advertising (Including Media) Direct Mkt Interactive Interactive Interactive Interactive Digital is gaining momentum. Let’s play some catch up. Lip services
  • 5. Scenario: 2007 PR Advertising Direct Mkt Interactive Seeing the digital wave but also the agency digital gap.
  • 6. PR Advertising Direct Mkt Interactive Scenario: 2007 Wake up call
  • 7. Scenario: 2008 Social Networks Advertising Search Interactive Digital is a starting point, not an afterthought.
  • 8. Scenario: 2009 Search / DM WOM / PR Advertising (Traditional and Interactive) Customer Engagement Strategy Customer Engagement Is the “key” to the future. Network Corporate Personality Collaborated Search Marketing Social Media Optimization Widget-Based Campaign Location Based Marketing Social Commerce Mobile Advertising Customer Communities Marketing