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Agency Future Scenarios 2008-2010 Short
 

Agency Future Scenarios 2008-2010 Short

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    Agency Future Scenarios 2008-2010 Short Agency Future Scenarios 2008-2010 Short Presentation Transcript

    • Advertising Future Scenarios 2008-2010 CONFIDENTIAL Idris Mootee CEO Idea Couture Inc.
    • Advertising Future Scenarios: Agenda
      • Scenario 2005
      • Scenario 2006
      • Scenario 2007
      • Scenario 2008
      • Scenario 2009
      • Scenario 2010
      • Industry dynamics
      • Disruptive elements
      • Strategic options for responses
      • Questions
    • Scenario: 2005 PR Advertising (including Media) Direct Mkt Interactive Digital is just a bunch of websites. Someone can do it.
    • Scenario: 2006 PR Advertising (Including Media) Direct Mkt Interactive Interactive Interactive Interactive Digital is gaining momentum. Let’s play some catch up. Lip services
    • Scenario: 2007 PR Advertising Direct Mkt Interactive Seeing the digital wave but also the agency digital gap.
    • PR Advertising Direct Mkt Interactive Scenario: 2007 Wake up call
    • Scenario: 2008 Social Networks Advertising Search Interactive Digital is a starting point, not an afterthought.
    • Scenario: 2009 Search / DM WOM / PR Advertising (Traditional and Interactive) Customer Engagement Strategy Customer Engagement Is the “key” to the future. Network Corporate Personality Collaborated Search Marketing Social Media Optimization Widget-Based Campaign Location Based Marketing Social Commerce Mobile Advertising Customer Communities Marketing