0
PROGRAM
OPEN SOURCE
                                                                             CONCEPTUAL
Advanced Brand...
what is a brand?

                   www.mootee.typepad.com
what is a product?




        www.mootee.typepad.com
a product is no longer a product – it is
a set of often personalized and
interconnected interactions that define
a total b...
customer experience is now the
new manifestation of a brand

                        www.mootee.typepad.com
From Branding to Bonding




                       www.mootee.typepad.com
Brand     Customer       Customer          Brand
Promise   Engagement      Advocacy          Equity


                Bran...
Social
                Networks




         The Expanded Brandsphere
Mobile                                   Googlism
Vi...
You can be part of a global community
that help provide the answers……and
shape the industry thinking of the
future……



  ...
OPEN SOURCE
Advanced Branding Strategy Masterclass


Register now at www.mootee.typepad.com



                           ...
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Advanced Brand Strategymaster Framework

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Transcript of "Advanced Brand Strategymaster Framework"

  1. 1. PROGRAM OPEN SOURCE CONCEPTUAL Advanced Branding Strategy Masterclass FRAMEWORK Version 1.0 Brand Strategy Role and Definition Web 2.0 Consumer Power Channel Forces of Implication for Proliferation Change Marketers Media Fragmentation Hyper Competition Virtual Context Future Applying the Market scenarios knowledge context Idris Mootee www.mootee.typepad.com
  2. 2. what is a brand? www.mootee.typepad.com
  3. 3. what is a product? www.mootee.typepad.com
  4. 4. a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience. www.mootee.typepad.com
  5. 5. customer experience is now the new manifestation of a brand www.mootee.typepad.com
  6. 6. From Branding to Bonding www.mootee.typepad.com
  7. 7. Brand Customer Customer Brand Promise Engagement Advocacy Equity Brand Strategy www.mootee.typepad.com
  8. 8. Social Networks The Expanded Brandsphere Mobile Googlism Video Location Based Service www.mootee.typepad.com
  9. 9. You can be part of a global community that help provide the answers……and shape the industry thinking of the future…… www.mootee.typepad.com
  10. 10. OPEN SOURCE Advanced Branding Strategy Masterclass Register now at www.mootee.typepad.com www.mootee.typepad.com Starting 3rd Week of August 2007
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