Search

Advanced Brand Strategymaster Framework

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    28 Favorites & 1 Group

    Advanced Brand Strategymaster Framework - Presentation Transcript

    1. PROGRAM OPEN SOURCE CONCEPTUAL Advanced Branding Strategy Masterclass FRAMEWORK Version 1.0 Brand Strategy Role and Definition Web 2.0 Consumer Power Channel Forces of Implication for Proliferation Change Marketers Media Fragmentation Hyper Competition Virtual Context Future Applying the Market scenarios knowledge context Idris Mootee www.mootee.typepad.com
    2. what is a brand? www.mootee.typepad.com
    3. what is a product? www.mootee.typepad.com
    4. a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience. www.mootee.typepad.com
    5. customer experience is now the new manifestation of a brand www.mootee.typepad.com
    6. From Branding to Bonding www.mootee.typepad.com
    7. Brand Customer Customer Brand Promise Engagement Advocacy Equity Brand Strategy www.mootee.typepad.com
    8. Social Networks The Expanded Brandsphere Mobile Googlism Video Location Based Service www.mootee.typepad.com
    9. You can be part of a global community that help provide the answers……and shape the industry thinking of the future…… www.mootee.typepad.com
    10. OPEN SOURCE Advanced Branding Strategy Masterclass Register now at www.mootee.typepad.com www.mootee.typepad.com Starting 3rd Week of August 2007

    + Idris MooteeIdris Mootee, 3 years ago

    custom

    3406 views, 28 favs, 3 embeds more stats

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 3406
      • 3393 on SlideShare
      • 13 from embeds
    • Comments 0
    • Favorites 28
    • Downloads 705
    Most viewed embeds
    • 9 views on http://mootee.typepad.com
    • 3 views on http://www.amazingminds.nl
    • 1 views on file://

    more

    All embeds
    • 9 views on http://mootee.typepad.com
    • 3 views on http://www.amazingminds.nl
    • 1 views on file://

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    more

    Groups / Events

    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved