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Advanced Brand Strategymaster Framework

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  • 1. PROGRAM OPEN SOURCE CONCEPTUAL Advanced Branding Strategy Masterclass FRAMEWORK Version 1.0 Brand Strategy Role and Definition Web 2.0 Consumer Power Channel Forces of Implication for Proliferation Change Marketers Media Fragmentation Hyper Competition Virtual Context Future Applying the Market scenarios knowledge context Idris Mootee www.mootee.typepad.com
  • 2. what is a brand? www.mootee.typepad.com
  • 3. what is a product? www.mootee.typepad.com
  • 4. a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience. www.mootee.typepad.com
  • 5. customer experience is now the new manifestation of a brand www.mootee.typepad.com
  • 6. From Branding to Bonding www.mootee.typepad.com
  • 7. Brand Customer Customer Brand Promise Engagement Advocacy Equity Brand Strategy www.mootee.typepad.com
  • 8. Social Networks The Expanded Brandsphere Mobile Googlism Video Location Based Service www.mootee.typepad.com
  • 9. You can be part of a global community that help provide the answers……and shape the industry thinking of the future…… www.mootee.typepad.com
  • 10. OPEN SOURCE Advanced Branding Strategy Masterclass Register now at www.mootee.typepad.com www.mootee.typepad.com Starting 3rd Week of August 2007