@iMomentous
Ed Newman
VP Strategy, iMomentous
@newmaed
The	
  State	
  of	
  Mobile	
  Recrui2ng	
  2013	
  
@iMomentous
Have You Seen All the Stats?
2.5	
  Billion	
   6.8	
  Billion	
  
h-p://www.internetworldstats.com/stats.htm	...
@iMomentous
What is Mobile Recruiting?
1994 	
  Electronic	
  Recrui>ng	
  
2010 	
  Social	
  Recrui>ng	
  
1999 	
  Inte...
@iMomentous
The	
  Mobile	
  
	
  Opportunity	
  
The	
  Mobile	
  	
  
Interface	
  Problem	
  
@iMomentous
The	
  Mobile	
  
	
  Opportunity	
  
The	
  Mobile	
  	
  
Interface	
  Problem	
  
@iMomentous
Q4‘10
Q1‘11
Q2‘11
Q3‘11
Q4‘11
Q1‘12
Q2‘12
Q3‘12
Q4‘12
Q1’13
Traffic Applies
11%
2.5mil
Over 2.5 million jobsee...
9/29/13	
   7	
  @iMomentous
THE	
  MARKET	
  
@iMomentous
Fragmentation
@iMomentous
@iMomentous
Four Main Segments
Mobile	
  
Web	
  
Mobile	
  
Sourcing	
  
Mobile	
  
Apply	
  
Na>ve	
  
Apps	
  
@iMomentous
Mobile Optimization is More
than Fitting the Screen Size
@iMomentous
@iMomentous
Mobile	
  is	
  not	
  a	
  microsite	
  –	
  It’s	
  a	
  parallel	
  universe	
  
@iMomentous
Mobile Friendly Apply
Mobile Friendly Apply
@iMomentous
•  QR Codes
•  SMS Text
–  Short Code
–  SMS Broadcasts
–  Alerts 
–  Workflow
•  Ad networks
•  Landing pages
...
@iMomentous
Native Apps
@iMomentous
MOBILE	
  WEB	
  
•  No	
  downloads	
  
•  Any	
  device	
  browser	
  
•  Online	
  only	
  
•  Front	
  lin...
@iMomentous
Mobile Talent Strategy Framework
Optimize
All content and email links
Connect
Drive traffic & repeat visits
Int...
9/29/13	
   19	
  @iMomentous
CORPORATE	
  MOBILE	
  READINESS	
  
@iMomentous
•  Analysis of Fortune 500
readiness for Mobile
•  Tested every 6 months
since July 2012
•  v3 Report will be ...
@iMomentous
•  We visited all Fortune 500 web
sites on a smart phone
•  Evaluated 7 specific criteria
–  Mobile Corporate s...
@iMomentous
Scoring
Value Description
-1
Non optimized corporate site
No careers link on a mobile optimized corporate site...
@iMomentous
Ratings
CMRi	
  Score	
   Ra2ng	
   JUL	
  2012	
   JAN	
  2013	
   JUL	
  2013	
  
5-­‐7	
   Front	
  Runner	...
@iMomentous
Trend Line
@iMomentous
Trend Line
CRITERIA
JUL 2012 JAN 2013
Native Apps 255 262
Corporate Sites 141 167
Careers Link 23 39
52%
33%
8...
@iMomentous
200
71 
41 
9 
Still a Big Disconnect
Mobile	
  Corporate	
  Sites	
  
Have	
  Link	
  to	
  Careers	
  
Lead	...
9/29/13	
   27	
  @iMomentous
WHAT’S	
  NEXT	
  
@iMomentous
Applied
for sales
jobs last
week
I want to
know
benefits
I am
looking for
Marketing
Job
I have 7
connections
i...
@iMomentous
Thank You
Ed	
  Newman	
  
VP	
  Strategy	
  
@newmaed	
  
610-­‐842-­‐0841	
  
ed.newman@imomentous.com	
  
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2013 state of mobile recruiting by Ed newman imomentous

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The State of Mobile Recruiting 2013 By Ed Newman iMomentous.

As mobile recruiting has come a long way in the last few years, the market has become quite crowded. During this session, Ed Newman, industry veteran and vice president of Strategy for iMomentous, will provide an overview of the evolution of the current solutions market and highlight the key trends and best practices.

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2013 state of mobile recruiting by Ed newman imomentous

  1. 1. @iMomentous Ed Newman VP Strategy, iMomentous @newmaed The  State  of  Mobile  Recrui2ng  2013  
  2. 2. @iMomentous Have You Seen All the Stats? 2.5  Billion   6.8  Billion   h-p://www.internetworldstats.com/stats.htm   h-p://mobithinking.com/mobile-­‐marke>ng-­‐tools/latest-­‐mobile-­‐stats/  
  3. 3. @iMomentous What is Mobile Recruiting? 1994  Electronic  Recrui>ng   2010  Social  Recrui>ng   1999  Internet  Recrui>ng   What’s  Different  This  Time?  
  4. 4. @iMomentous The  Mobile    Opportunity   The  Mobile     Interface  Problem  
  5. 5. @iMomentous The  Mobile    Opportunity   The  Mobile     Interface  Problem  
  6. 6. @iMomentous Q4‘10 Q1‘11 Q2‘11 Q3‘11 Q4‘11 Q1‘12 Q2‘12 Q3‘12 Q4‘12 Q1’13 Traffic Applies 11% 2.5mil Over 2.5 million jobseekers & 300k applications Conversion rates higher than desktop... and any other recruiting outlet
  7. 7. 9/29/13   7  @iMomentous THE  MARKET  
  8. 8. @iMomentous Fragmentation
  9. 9. @iMomentous
  10. 10. @iMomentous Four Main Segments Mobile   Web   Mobile   Sourcing   Mobile   Apply   Na>ve   Apps  
  11. 11. @iMomentous Mobile Optimization is More than Fitting the Screen Size
  12. 12. @iMomentous
  13. 13. @iMomentous Mobile  is  not  a  microsite  –  It’s  a  parallel  universe  
  14. 14. @iMomentous Mobile Friendly Apply Mobile Friendly Apply
  15. 15. @iMomentous •  QR Codes •  SMS Text –  Short Code –  SMS Broadcasts –  Alerts –  Workflow •  Ad networks •  Landing pages Mobile Sourcing Campaigns
  16. 16. @iMomentous Native Apps
  17. 17. @iMomentous MOBILE  WEB   •  No  downloads   •  Any  device  browser   •  Online  only   •  Front  line  interface   •  General  public   experience   NATIVE   •  Stored  locally   •  Device  specific   •  Offline  capable   •  Push  no>fica>on   •  Chat   •  More  personal   experience   What’s the Difference? It’s not a question of either or. You should do both.
  18. 18. @iMomentous Mobile Talent Strategy Framework Optimize All content and email links Connect Drive traffic & repeat visits Integrate Technology infrastructure Engage Native app for all talent
  19. 19. 9/29/13   19  @iMomentous CORPORATE  MOBILE  READINESS  
  20. 20. @iMomentous •  Analysis of Fortune 500 readiness for Mobile •  Tested every 6 months since July 2012 •  v3 Report will be published in next 2 weeks Corporate Mobile Readiness Report
  21. 21. @iMomentous •  We visited all Fortune 500 web sites on a smart phone •  Evaluated 7 specific criteria –  Mobile Corporate site –  Careers Link –  Mobile Career Site –  Mobile Apply –  Re-direct –  Other content •  We also searched App stores for any Native Apps Methodology
  22. 22. @iMomentous Scoring Value Description -1 Non optimized corporate site No careers link on a mobile optimized corporate site Non optimized career section No mobile apply process * No redirect * No content other than job list * 0 No downloadable native apps Non-applicable criteria (i.e. if web site is non-optimized) +1 Native apps on iTunes Mobile optimized corporate site Careers link on optimized corporate site Mobile optimized career section Mobile optimized apply process Proper redirect from any link to the optimized career site Access to career related content other than job list Top 8 Companies Company CMRi AT&T 7 Dow Chemical 7 General Motors 7 Macy's 7 McDonalds 7 Wal-Mart 7 Casey's Gen Stores 6 Tyson Foods 6
  23. 23. @iMomentous Ratings CMRi  Score   Ra2ng   JUL  2012   JAN  2013   JUL  2013   5-­‐7   Front  Runner   1   6   21   3-­‐4   Early  Stage   11   24   28   0-­‐2   Treading  Water   139   126   145   -­‐1   Toe  in  the  Water   142   124   124   -­‐3/-­‐2   Off  the  Radar   207   220   182  
  24. 24. @iMomentous Trend Line
  25. 25. @iMomentous Trend Line CRITERIA JUL 2012 JAN 2013 Native Apps 255 262 Corporate Sites 141 167 Careers Link 23 39 52% 33% 8% Mobile Career Site 65 167 33% Mobile Apply 11 16 3% Redirect n/a 52 10% Other Content n/a 76 15% 51% 28% 5% 13% 2% n/a n/a # # %% JUL 2013 290 200 71 180 26 65 99 # 58% 40% 14% 36% 5% 13% 20% %
  26. 26. @iMomentous 200 71 41 9 Still a Big Disconnect Mobile  Corporate  Sites   Have  Link  to  Careers   Lead  to  Non-­‐Mobile  Sites   #Fail  to  connect  to  the  mobile  career   site  they  already  have!    
  27. 27. 9/29/13   27  @iMomentous WHAT’S  NEXT  
  28. 28. @iMomentous Applied for sales jobs last week I want to know benefits I am looking for Marketing Job I have 7 connections in the company Searched for Project Manager job
  29. 29. @iMomentous Thank You Ed  Newman   VP  Strategy   @newmaed   610-­‐842-­‐0841   ed.newman@imomentous.com  
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