Orbana’s business objectives Increase online sales To have Orbana in more relevant outlets like gyms and retailers To have a more structured and relevant website For more consumers to understand the benefit of Orbanaand raise awareness
Orbana’s Business Challenges Explaining the concept of the Orbana product Explaining the benefits over other energy drinks No advertising budget Low on resources to tell the story and sample and sell the product Price is currently an issue while the market understands why Orbana is a premium product.
v We set up a Netvibes account to monitor who wastalking about Orbana, where it is being spoken about and what exactly was being said. We also set up a Nutrition and Training tab to monitor discussion around those particular topics.
We created a blog aimed at Athletes and Triathletes – their target market
We researched and collected relevant content that would be interesting and engaging to the target audience
Around the blog we created other social media outputs such as twitter. By doing this we were able to follow athletes and triathletes and engage in conversations with them
We found 3 influential bloggers with a host of followers that now write on a weekly basis for us providing excellent content and sharing it with their followers on Twitter. This in turn creates conversations focused on the blog.
200 Followers on twitter and an engaging facebook fan page An online community of athletes and triathletes The Outcome The team at Orbana now feel confident to continue with their social media strategy A defined, clear social media presence with a fantastic blog as the central hub