The brief• “You have been commissioned by the Darlington TV to produce a Documentary to be aired on their Internet TV station. Your product document anything of interest or relevance with the North East, but it must be self financed through advertising. You must produce your show for a specified audience segment within the 16 to 25 age group.”
Client profile• Northern Echo• Local target audience – they have a far more caring relationship with their target audience than national newspapers• An organisation under lots of financial pressure – newspapers sales decreased 5% each year• The newspapers target audience are going to be much older –middle class as they have recently changed from broadsheet to tabloid• They have very high production and editorial values.• The Northern Echo is owned by Newsquest
Target Audience Outline• Gender: mostly male• Socioeconomic group: B – D• Age: 16 -25• Tribe: Young alts, skaters
Genre Research• Mixed documentary Other skateboard style: documentaries have• fly-on-the-wall been this genre and• observational have proved successful and appealing to this• un-obtrusive target audience.• interviews• voxpops• realistic• fast-paced
Commercial and Audience viability• Director• Producer• Camera personnel• Editors• Music productionOverall expenditure = £1170Total profit = £630
Audience Testing• “a true, real representation of what it’s like from our point of view”• “I can’t wait to see the finished product”
My documentaryThis documentary will take a closer look at the skateboard sub- culture:• Is skateboarding an art or a sport? – physically demanding but also creative, self-expressive• Exploring the lifestyle and habits of skaters• Is the typical negative stereotype fair? – skaters are associated with vandalism, drugs• It will also look at opinion, art, music and various other factors that affect the skating scene in the North East• Why do skaters continue to put themselves in danger to master new tricks?
Establishing shot – Interview –location non- Cutaways Cutaways – presentingdiegetic music Different disruptive skateboarding as5 seconds locations - behaviour - an art skate parks Montage police etc Skateshops in Voxpops would they like Montage of skating northeast, skating to be more respected footage – eg interviews – public opinions Hartlepool – sponsors, how short cutaways skateboarding cutaways of has skating locations survived? etc Onscreen text – skating in Interview - Footage of skate northeast, art or skaters trucks and stunts sport? ... stereotyped - (3 seconds) fair? Introduce skateboarder Voxpops – short public opinionsMontage cutaways – Interview – interviewsskateboarding (10 -15 shots) presenting skatingLoud music as a sport-Onscreen text introduction competitive etcbegins
My Product• People think that because they hang around in gangs on the streets that they are causing trouble when really all they want to do is skate - skaters are creative people, ‘artists’ involved in their own sub- culture
My product• Why do skateboarders put themselves in danger to master new stunts – adrenaline rush? Way of expressing themselves?• Would they like skateboarding to be more recognised and respected as a ‘sport’ – professional? Or an art form?• Do they compete – when? Where? What happens there? Can a career be made out of it?• Serious injuries from skateboarding?
My Product• Montages• Cutaways• Voxpops• Hand-held camera