Networking With Linked In

LinkedIn Another Tool on the Belt Presented by Gary Fedor, Sandler Training Jason Wood, Immersion Technology

Our Objectives  Social Networking Basics  Getting Started with LinkedIn  Building a Network  Applications  Do’s and Don’ts  Resources & Next Steps

Social Networking as a Tool  Business Intelligence & Personal Productivity  Assists in business development  Sales  Marketing  Human Resources  Not a cure all  An active not passive effort

Some Social Networking Tools    

 1 member a second – over 41 million strong  6 degrees of Kevin Bacon  Average Income $105,000  Easy to follow guides for getting started  You manage your reputation

Why LinkedIn  How much time do you have?  Where are your prospects?  Building a trusted and connected network over time  Business vs. Social

Be Seen Group LION Strong Connections

Been Seen – Network Updates

Our Objectives  Social Networking Basics  Getting Started with LinkedIn  Setup A Profile  Building a Network  Applications  Do’s and Don’ts  Resources & Next Steps

Setup Profile – Sign Up

Setup Profile – Confirm Email

Setup Profile - What  How you want people to find you  What do you want them to see  The “So what” Litmus test  Profile completion  Recommendations  Photo  Have at least 2 emails

Setup Profile – Edit Screen

Building a Network

Build A Network  Not a place for Seagulls  Protocol  LION  Trust  Removing a connection

Build a Network - Import

Build a Network - Search 1 3 2

Build a Network - Groups  Start with Bucks-Mont NARI  How to join 2  Limit of 50 1  Other Groups

Build a Network – Groups

Using LinkedIn  Alliances  Client referrals  Employees/Subcontractors  Influencers  Suppliers  Communicating with group  Getting to someone everyone is after

Pre-prospect Due Diligence  Profile  Matching and Mirroring  Separate yourself from your competition  Be informed & interested  See their profile  Bonding and Report  Ask who they may know in their network

Market Intelligence  News stories  Competitive Information  Group Activity

Connecting with People  Direct Introductions  Getting Introductions when not directly linked  Warm versus cold  Running an event  Event posting  Getting the people you want in the room

Hiring and Job posting  Temporary or subcontractor  Full Time  Background checks & references (back door)  Understand it is both ways

Support Expertise  Ask and answer questions  Post Certifications (Lead, LEED, CR etc.)  Courses completed  Request recommendations  Clients  Subs  Partners

Not a place for Seagulls  Accepting or not Accepting invitations  Protocols  Quality not quantity  Create “trusted” connections

Keep it Fresh  Activity = increased presence in your network  New connections  Status updates  What your working on

Link to LinkedIn  Let people know you are LinkedIn  Post a link on your website to your profile  Post a link to your website on your profile  Make sure advertisements link to your site  Email signatures Example: http://www.linkedin.com/in/immersionit

Add Your Business  Show up in the business directory  Requirements  Let people see your team

Add Your Business

Resources & Next Steps  Getting started - http://learn.linkedin.com/  Setup your profile – Go for 100%  Join Bucks-Mont NARI group  Build your “trusted” network  Make LinkedIn part of your business routine

Questions & Answers Gary Fedor, Sandler Training Jason Wood, Immersion Technology

Networking With Linked In

by Immersion Technology Inc. on Jul 12, 2009

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Networking With Linked In — Presentation Transcript

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