Build your Business with LinkedIn

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Brief presentation leading to a panel discussion on building your business with social media.

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Build your Business with LinkedIn

  1. 1. Using LinkedIn to Build Your Business Presented by Central Bucks Chamber of Commerce Jason Wood, Immersion Technology
  2. 2. Our Objectives  Why LinkedIn  Building Relationships  Being & Staying Visible  Finding your Target  Getting Introduced  Following Up
  3. 3. Why  1 member a second – over 41 million strong  6 degrees of Kevin Bacon  Average Income $105,000  Easy to follow guides for getting started  You manage your reputation
  4. 4. Our Objectives  Why LinkedIn  Building Relationships  Staying Visible  Finding your Target  Getting Introduced  Following Up
  5. 5. Power of a Network
  6. 6. Build a Network - Import
  7. 7. Build a Network - Search 1 3 2
  8. 8. Build a Network - Groups 2 1
  9. 9. Our Objectives  Why LinkedIn  Building Relationships  Staying Visible  Finding your Target  Getting Introduced  Following Up
  10. 10. Be Seen - How • Update Status Message • Post relevant news to Groups • Participate in Discussions and Q&As • Have strong keywords in profile title and bio • Add your Business to the Business Directory
  11. 11. Been Seen – Network Updates
  12. 12. Visibility in Groups
  13. 13. Be Seen - Add Your Business
  14. 14. Our Objectives  Why LinkedIn  Building Relationships  Staying Visible  Finding your Target  Getting Introduced  Following Up
  15. 15. Find Your Target  Find Employees  Find key market influencers  Search for individuals in your target market  Join target market groups
  16. 16. Hiring and Job posting  Temporary or subcontractor  Full Time  Background checks & references (back door)  Understand it is both ways
  17. 17. Our Objectives  Why LinkedIn  Building Relationships  Staying Visible  Finding your Target  Getting Introduced  Following Up
  18. 18. Getting Introduced
  19. 19. Following Up • Send quick notes thanking people for a meeting • Update status message as follow up • Ask for recommendations after job • Send note of thanks for an answer • Add new contacts from card exchange

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