Keeping in touch with customers via flat newsletters and traditional emails can become rather boring...

1. Make Great Video Advertising With These Tips
Keeping in touch with customers via flat newsletters and traditional emails can become rather
boring for both you and your audience. Consider the possibilities offered by video marketing! This
article will help you out with a few basic tips and tricks to get you started. After that, it's up to you to
quickly adapt to this highly effective tool in advertising.
Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay
up to date with new trends, check social networks and various sites your target audience loves and
put together a list of characteristics you recognize in the viral videos you see.
Ask your customers to create their own videos. You could for instance organize a contest and ask
customers to film themselves while they use your products. Reward the best videos with an
interesting prize and use the submitted videos as promotional material for your social media
marketing campaign and for your website.
Help potential customers find your videos by using strong keywords. If you have a YouTube channel,
you should take the time to write descriptions for all your videos and share links to your main site.
Choose strong keyword's potential customers are likely to use when they look up videos on topics
related to your products.
Video is a great medium for conveying ideas. This works in business by showing customers what
makes your business special. A short video describing your products or highlighting your experience
will go a long way to making that sale. Remember to be clear and make any ideas your convey
simple to understand so that your video marketing campaign will be a total success.
Do not neglect the sound of your video. You need to invest in a quality microphone if you want to
record yourself. If you want to talk while demonstrating your product outside, get a lapel
microphone. Do not hesitate to use some soft music if there are some silences in your video.

2. Consider running a contest where your customers submit videos they've created for your company,
and then run those videos periodically in place of your own. Customers love to see their name in
lights, and these great pieces of art will help promote your company and may even become viral over
time.
Don't assume you need to spend a lot of money when making a video. Producing a clear and quality
video is really the outcome that you want. You don't need a lot of confidence or a great script, either.
Speak directly to the camera and be yourself. You might not need to do even that much. You can
even just do a video of your computer screen.
Great audio and video equipment makes for a great video. If you use old crappy equipment, you'll
get an effect you might not expect. That doesn't mean that effect isn't what you want, so play with
the equipment you use until you get the video which matches the tone you wish it to have.
If you plan to begin a video marketing campaign, put some time into designing a YouTube
http://unex.uci.edu/areas/business_mgmt/internet/ channel for your business. This will make your
videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their
fingertips. This organized, clustered way of presenting your videos will help to draw more viewers,
and thus more customers.
Make thought-provoking videos. No matter what your video is about, try to have your viewers
communicate with you about the content. This can easily be done by having comments enabled on
your videos. You could try asking for their feedback about something you talked about, or you could
end your videos with questions that you'd like them to answer about related topics.
If you use YouTube, you should take the time to personalize your channel. Feature your latest video
and create some play lists to help your viewers find more videos. This will help them to be more
interested in them. Write a good description of your business, products or services and make sure
your content information is easy to find.
If you don't have a website, or can't handle streaming your video, consider Podbean.com. They'll
syndicate your video out through iTunes so that anyone can view your video on any Apple device.
You can also link to them through your site so other devices can see the video around the world.
A great tip for any business who is thinking about video marketing is to find someone who can
champion your company internally. Everyone has that one person who is always enthusiastic, and
this is the person you should be placing in front of the camera. Their enthusiasm and upbeat attitude
are sure to translate onto the video.
Pick a topic for each video. It will be easier to put together a quality video if you remain focused on a
specific topic and keep your video short. Your
https://www.youtube.com/watch?v=y_eLlnoZTik&index=12&list=PL1oO3mUVEcfo75rH8kTglN2sQk
NKg-unf video marketing campaign will be successful if you create a series of videos on different
topics your customers will be interested in.
To succeed at video marketing you must keep your videos short. The Internet is an entirely user
controlled, fast paced environment. Potential customers are simply not going to sit through a long
30-second advertisement. To get as many views as possible, make entertaining videos that are short
and to the point.

3. Make sure the site that you are publishing your videos on has sharing capabilities. You want to have
buttons so that users can share your content on their Facebook, YouTube, and Twitter social media
accounts easily. When others can easily share your videos, you will see your traffic increase relative
to the number of shares.
Funny videos are the best. Your customers will not respond to boring. But, a commercial that makes
people laugh or gets them to think is sure to gain attention. You should dare to be different. Funny
commercials are a great option.
Ask questions to your customers in your video. This will begin a conversation with your viewers
through the comments on your video.
Demonstration videos are an excellent promotional tool for your products. A great way to show how
useful a product is, is to show it being used while talking about it at the same time. Your customers
can also help learn how to use your products correctly by watching these videos, so that they do not
have to contact you again.
There is a great deal of promise that video marketing
can bring to a business. Lots of business owners realize
this, but they are missing one key element needed to
use video marketing. You now have that key element.
Put it to good use and make video marketing your most
successful business strategy.