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I'd like to show you one of my favorite sites for project research. It's 43things.com. The basic premise of it is you share with other people the 43 things that you would like to do before you die. It's basically things that you want to do, things you have done. And, it's developed over the years into quite a useful, a very large network.
Now, if you search on Amazon or eBay, you see what people are buying. What you see here is what people want to do. Now, the two aren't always the same. So, people may buy one thing but want to do something else. And, this gives you a real good insight into people's minds. You can see what they're thinking, what they want to do.