2. Project Overview

To highlight the positives of living in Trenton and to bring the glory days back to the
city.

Beautiful Trenton believes this can happen by educating people about voting for the
2014 mayoral and council elections.

Beautiful Trenton is a website created to explain top issues in Trenton and the
candidates platforms on these topics.

Community group believes that voting is a major step to begin change in the city.

By creating a user-friendly and informative webpage for Trenton voters, Beautiful
Trenton hopes that more residents will go out and vote.

3. Analysis Audience
Communication Objects:
 What are we trying to do with our website

What we want readers to learn on our website

Who are they

Size of Audience/Makeup of Trenton

Vote turnout of 2010’s mayoral election

What do they need

Why will they be reading

How will they be reading

4. Wireframe of Project

5. Sitemap

6. Sample Content

About Beautiful Trenton

Candidate Biographies

The top issues in Trenton

Voter information

Upcoming events

Blog posts

7. Special Consideration and
Features

Profiles would be:


Text message alerts

Mobile site


Bi-lingual sections
Social media buttons
Extra: distribute flyers and hang posters

8. Resources Requirements
1. Snapshot of data
1. Visit Duration
1. Page Views
1. Average Time on Page
1. Traffic Sources
1. If we choose to go mobile, Google Analytics

9. Development Timeline

Meet and talk to Beautiful Trenton

Brainstorm ideas

Create content

Proposal

Organize and work on creating further content

Choose color scheme

10. Sustainability
The site will be updated weekly. All out of date information will be removed and
replaced with new, current information.