Some stats about mobile

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Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about

Published in: Business, Technology

Some stats about mobile

  1. 1. adoption
  2. 2. Source: Internet Trends 2013 Global mobile traffic now accounts for 15% of all internet traffic.
  3. 3. Source: Mobify Research and Development No single screen size has more than of market share 20%
  4. 4. Source: Gartner Almost 5 , , will ship in 2013 and 2013 alone.
  5. 5. Source: Knotice mobile phones open 25% of all email
  6. 6. Source: comScore #1mobile browser activity search is the
  7. 7. Source: Microsoft 70% of PC search tasks are completed in one week while 70% of mobile search tasks are done in one hour.
  8. 8. multi-screening
  9. 9. Source: MoPowered of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TVs. 90%
  10. 10. Simultaneous Using more than one device at the same time for unrelated activity Sequential Moving from one device to another at different times to accomplish a task
  11. 11. ecommerce
  12. 12. Source: Deloitte of mobile shoppers use their smartphones while in a store, another 50% while on their way to a store. 60%
  13. 13. 51% of shoppers research online then visit store to purchase. 44% research online and purchase online, too. 32% research online, visit store to try, then purchase online. 17% visit store first, then purchase online. Source: Ipsos Mediact
  14. 14. Source: MoPowered of mobile shoppers abandon a transaction if the experience is not optimized for mobile 30%
  15. 15. Source: Amazon Every 100ms increase in load time decreases sales by 1%.
  16. 16. for more stats, follow @imjustmike
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