“ ..media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age .”
Recruiting is one of the fastest growing industries within social media. Many companies are now investing in relationship building as a means to pipeline development and identification of better talent. OFCCP compliance has been an issue raised but many are finding ways to incorporate social media while remaining compliant.
Active and passive candidates have shown strong preference toward the use of social media & networking as a way to learn about true opportunities through people that they trust. Many are tired of the “black hole” effect of traditional job boards.
Here are just a few of the resources available online for recruiting that incorporate social media:
Just like recruiting, business development is more social these days than ever before. Most of us want to do business with people we like. The internet allows the creation of relationships across the country & around the world. Compare it to a large networking event where you engage in conversation with other like minded professionals & exchange business cards. Only in this case, the conversation is ongoing; you have an opportunity to really get to know the people you are doing business with.
Identification of opportunities are often found through simple engagement of others. There is no need to broadcast your advertising or sales message; by offering support, helpful advice & brand representation, people are going to notice you. They will want to know more. It’s very passive and it works.
Coupons: Dell distributes valuable discount coupons through Twitter
Customer Service: Dell answers questions and solves problems by engaging with their audience
Crowdsourcing: like their efforts at Ideastorm , they crowdsource their Twitter network for ideas on products, services, processes, and anything related to making their consumers satisfied
Network: Dell brilliantly and seamlessly integrate their Twitter network of followers with their Facebook fans for their Facebook company page. They convert many Twitter followers to Facebook fans and vice-versa
It is important to decide what social media vehicles are most beneficial to your online presence. Twitter, FaceBook Fan Pages, LinkedIn Groups, Blogging and online collaboration sites like Wikipedia are a great place to start.
Will you allow multiple employees to engage as company representatives?
If so, what policies need to be implemented to make this happen? Establish guidelines up front and make these guidelines clear to employees. For brand protection, enforcement of these guidelines/policies is crucial. Who will be in charge of monitoring and enforcement?
What contributions as a company do you want to make?
The fastest way to establish trust and brand recognition is to provide “community” support through your social networks. Will you provide this support primarily through blogging, tweeting, group discussion?
Are you prepared to invest the time?
As with any new business venture, there is a time investment that must be made in order for social media to provide ROI. You can expect that implementation and fluency of your campaign will take at least 6 months, with a continued investment of 40 hours per week (recommended minimum).
It is highly recommended that you follow this methodology, one platform at a time, with the help of a social media professional . Don’t try to be everywhere all at once! Engaging your network is the single most important task in utilizing social media and if you fail at this task your campaign will follow suit.
What good is a Facebook Fan Page if you haven’t posted any content in days/weeks? People will become disinterested and stop engaging. Like a sinking ship, this is hard to correct once it has begun.
Contact Robin M. Eads @ 813.420.7645 or [email_address]
Who Am I?
I’m an industry expert with more than 15 years of Recruiting, Management & Business Development experience. Throughout my professional career, I have utilized the Internet for lead generation, recruiting and networking. Long before social media was mainstream, I was proficient in the use of Newsgroups and search engines. With this knowledge and experience I’ll help your company:
Investigate your business needs and determine your target audience.
Develop a comprehensive social media plan.
Implement the and assist you through the first 6 months of your campaign.
Assist with any documentation including OFCCP compliance, research, training, blogging, tweeting.