HOW TO USE “NEW” MEDIA WITH EVENTS & OTHER FUNDRAISING Social networking – Facebook, Twitter, LinkedIn Social bookmarking – Digg, Delicious, Reddit, StumbleUpon Blogs – WordPress, TypePad, Posterous, Tumblr, Blogger as well as non- branded blogging platforms Wikis – Wikipedia Photosharing - Flickr, Photobucket Geolocation-Gowalla, Foursquare, FacebookPlaces Video Sharing - YouTube, Vimeo, iMemories Presentation Sharing - Slideshare.net, Scribd, Issuu Meetups/Events – Meetup.com and Facebook Events
WHAT DO YOU MEAN “NEW” MEDIA?• Social Media: refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. – Social Networking – Blogs – Mobile Giving – QR Codes
YOUR GOAL?• Money?• In-kind donations?• Awareness?• Call to action?• Share information?• Create new partnerships?• Combination of all the above
IT’S IMPORTANT TO HAVE THEM INTERACTING!Mixing Media – FB and Twitter • Link them through FB • Use Hootsuite: Post individually on the same subject* – Blogs • Link to FB, Twitter, Flickr – QR Codes • Link to donation page/blog page/article • Use with an event
THIS IS WHY…. 695 MILLION - Number of Facebook users 148+ MILLION - Number of Linkedin users 140 MILLION - Number of tweets created each day2.5 BILLION - Number of visits Facebook, Twitter and LinkedIn together received in one month 1.2 BILLION YouTube videos viewed each day 164 MILLION - Number of active blogs *As of November 3, 2011
EXAMPLES!• Piggypost – Blog vs. event website – Gives the opportunity to post using “fun” language, more relaxed forum for interaction. – Opportunity to give away prizes.• Moblie Giving – Mobile often outpaces on-line donor acquisition by a 3:1 factor. – The Red Cross raised over 4 million dollars through mobile giving for the Earthquake in Haiti. – 14 percent say they gave money via text message, compared to 12 percent by telephone. Nearly 23 percent said they donated via the Web, and 5 percent did so by e- mail.
RESOURCES• Mobile Giving Foundation- www.mobliegiving.org• Louisville Digital Association- www.louisvilledigital.org• SocialMediopolis- www.socialmediopolis.com• Linked In: Non-profits and Social Media – Subgroup of Social Media Marketing
DEFINITIONSSocial networking – Facebook, Twitter, LinkedIn Social networking sites allow users to add friends, send messages and share content. People on social networking sites group in communities of like-minded interest. IMPORTANT: 1) The other types of social media outlined here also allow for networking, though they’re typically more focused on content sharing. 2) Don’t assume your audience isn’t participating in social networking. The growth of Facebook for example is phenomenal. The rate at which it is growing with men and women in their 60′s even is staggering.Social bookmarking – Digg, Delicious, Reddit, StumbleUpon Social bookmarking applications allow users to share their favorite online content with one another while also creating online bookmarks that the user can refer to in the same way he would a bookmark created offline in his web browser. Bookmarks may also count as a vote, hence content with lots of votes can rise to the top of the page results in that community.Blogs – WordPress, TypePad, Posterous, Tumblr, Blogger as well as non-branded blogging platforms Blogs are online journals where the author can write (blog) about any interest he wants. The blogger can also use the blog to share content picked up from other social media sites (YouTube, Issuu) by taking advantage of the simple embed codes offered by those content hosts.Wikis - Wikipedia A wiki refers to content created online as a result of multiple users working on the same content, but at different times and from different places.Photosharing - Flickr, Photobucket Photosharing sites are where people can upload photos to share either privately with only selected other users or publicly. Creative Commons licensing rights can grant permissions for others to use the photos by simply embedding the codes in their blogs. That is how I get most of the photos on my blog.Geolocation-Gowalla, Foursquare, FacebookPlaces Geolocation sites are typically accessed through the user’s smart mobile phone. These sites feature “check-in” capabilities so that users can, if they choose, share their location with their social connections. This is a fast-growing area of social media as it has strong possibilities for retail marketing.Video Sharing - YouTube, Vimeo, iMemories Similar to photosharing. Users upload video content to a site for sharing either privately or public.Presentation Sharing - Slideshare.net, Scribd, Issuu Files can be uploaded as PDF’s and they are then converted to work with the online presentation applications. You’ll notice these presentation tools include embed codes and email options as well, making it easy for the content to be shared online.Meetups/Events – Meetup.com and Facebook Events Meetup.com and Facebook event invites for example. These types of social media allow you to plan and organize events including sending out invitations through your social network and also receiving RSVP’s. *Kevin McIntosh, "Different Types of Social Media." Social-ology. October 14, 2011. <http://kevinmcintosh.com/social-media-marketing/different-types-of-social-media/>