Social Media Press ReleasesLevel the Playing Field Cost Efficiently
Agenda•   What is a Social Media Press Release?•   How to Write a Social Media Press Release•   Why Use Social Media Press...
What is a Social Media Press Release?                        DefinitionA single page of web content designed to enable the...
What is a Social Media Press Release?     Traditional           Social •   Formal           •   Informal •   Print        ...
How to Write a Social Media Press Release             Contact Information            News Release Headline               C...
How to Write a Social Media Press Release             Multimedia Add-ins           Multimedia Downloads          Approved ...
How to Write a Social Media Press Release
Why use Social Media Press Releases? •   Purpose is Flexible •   Can be Shared with Large Audience Organically •   Can Hel...
Finding the Right Mediums•   Mix Social and Traditional•   Evaluate Relevant Mediums for Product or Service•   Blogs•   Fa...
Do’s Social Media Press Release                           Do• Write Tailored Message to Your Target Audience• Present as a...
Don’ts of Social Media Press Release                         Don’t•   Add too Much Marketing or Business Jargon•   Share H...
Free Competitive Intelligence Report   Name   Phone Number   Company   Title   City   State   ZIP   Email to: Mdoherty@imi...
www.imiassociates.com  Thank You
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Social Media Press Releases - Leveling the Playing Field Cost Efficiently

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In this presentation we define what social media marketing press releases entail, how to write/format a social media press release. We all discuss finding the right social media marketing zones for your press release, and the do's and don'ts of writing a press release.


www.imiassociates.com

Published in: Business, Technology
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Social Media Press Releases - Leveling the Playing Field Cost Efficiently

  1. 1. Social Media Press ReleasesLevel the Playing Field Cost Efficiently
  2. 2. Agenda• What is a Social Media Press Release?• How to Write a Social Media Press Release• Why Use Social Media Press Releases?• Finding the Right Mediums• Do’s and Don’ts of Creating Your Social Media Press Release
  3. 3. What is a Social Media Press Release? DefinitionA single page of web content designed to enable the content tobe removed and used on blogs, wikis and other social channels.In practice, social media releases (SMRs) feature multipleembedded links and blocks of text similar to those found intraditional releases.
  4. 4. What is a Social Media Press Release? Traditional Social • Formal • Informal • Print • Many Mediums • Few Mediums • Journalists • Journalists • Bloggers • Consumers
  5. 5. How to Write a Social Media Press Release Contact Information News Release Headline Core News Facts Link and RSS Feed
  6. 6. How to Write a Social Media Press Release Multimedia Add-ins Multimedia Downloads Approved Relevant Quotes Boilerplate Statement Share Capabilities
  7. 7. How to Write a Social Media Press Release
  8. 8. Why use Social Media Press Releases? • Purpose is Flexible • Can be Shared with Large Audience Organically • Can Help with SEO • Can Build Brand Image • Can Disseminate Information Faster • Can Build Customer Base
  9. 9. Finding the Right Mediums• Mix Social and Traditional• Evaluate Relevant Mediums for Product or Service• Blogs• Facebook• Twitter• Linked-in• Sharing Capabilities
  10. 10. Do’s Social Media Press Release Do• Write Tailored Message to Your Target Audience• Present as a Story that Adds Value to Readers• Engage with Audience• Include Keywords• Share Statistics, Joke or Thought Provoking Statement as Link Bait• Link to Content Being Promoted• Talk about Product or Service• Make Release Fun and Easy to Read
  11. 11. Don’ts of Social Media Press Release Don’t• Add too Much Marketing or Business Jargon• Share Headline and Link Only• Focus too Much on Company• Post to All Mediums the Same• Post as Formal Document
  12. 12. Free Competitive Intelligence Report Name Phone Number Company Title City State ZIP Email to: Mdoherty@imiassociates.com
  13. 13. www.imiassociates.com Thank You

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