SEO and Competitive Intelligence - Taking the Guess Work out of SEO


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The most important part of Digital Marketing is SEO, which can be very tricky. In this presentation we talk about the SEO sales funnel, how to create a successful SEO plan, and how Google works. We also talk about factors effecting ranking, organic vs. paid SEO, and keyword tools.

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SEO and Competitive Intelligence - Taking the Guess Work out of SEO

  1. 1. SEO&Com petitive Intelligence Taking the Guess Work Out of SEO Free Powerpoint Templates Page 1
  2. 2. Agenda• How important is the Internet Channel to you?• Digital Marketing and SEO• SEO and Sales Funnel• Successful Marketing Campaigns• Successful SEO Plan• Quick Demo• Free Report• Reference Slides Free Powerpoint Templates Page 2
  3. 3. Internet Channel• More business is being conducted online – B2B Growth – B2C Growth Free Powerpoint Templates Page 3
  4. 4. Digital Marketing and SEO Digital Marketing is comprised of:•Social Media MarketingSearch Engine Optimization•Email Marketing•Website Development Free Powerpoint Templates Page 4
  5. 5. SEO Sales Funnel• Prospects search on Google based on Keywords• Google Brings up Result Pages• Prospects click on Ads/Rankings• Prospects enter website• Prospects leave website or Convert Free Powerpoint Templates Page 5
  6. 6. Creating a Successful…Marketing Plan? SEOPlan?• Gives you high ROI • Gives you high ROI – Get most from your invested – Get most from your invested Dollars Dollars • By making smart choices • By making smart choices – Identify the – Identify the Keywords opportunities that prospects might – Choose niches with search on less competition – Choose those – Study competition keywords with less thoroughly and come competition up with an action plan – Study competition – Execute the action thoroughly and come plan, track and up with an action plan monitor – Execute the action plan, track and monitor Free Powerpoint Templates Page 6
  7. 7. Creating a Successful SEO Plan Free Powerpoint Templates Page 7
  8. 8. Why SEO?• 17 Billion Searches Per Month in U.S.• Strongest Method for Increasing Conversion Rates• Set Advertising Limit with Pay-Per-Click Advertising Free Powerpoint Templates Page 8
  9. 9. How Google Works• Google makes a copy of the internet• The information is extracted• An index is created• The index is store on servers around the world• Users search a query• User location identified Free Powerpoint Templates Page 9
  10. 10. Search Engine Market Share Free Powerpoint Templates Page 10
  11. 11. Factors Effecting Ranking• Title Tags• Meta Tags• Body Tags• Links Free Powerpoint Templates Page 11
  12. 12. How Google Works• Query is matched with index• Returns matching documents• Documents are ranked• Documents are displayed as search results• Results are customized based on user’s geo location Free Powerpoint Templates Page 12
  13. 13. Organic V Paid s. Free Powerpoint Templates Page 13
  14. 14. Keyword Tools Free Powerpoint Templates Page 14
  15. 15. AnalysisFree Powerpoint Templates Page 15
  16. 16. Conclusion• If Internet Marketing is important to your business, you have to invest time and resources• SEO has to be a part of your marketing plan• If you don’t have the budget – Try SEMLogic Tool• If you do have the budget – We can give you a competitive intelligence report worth $400 for free – Please contact our Sales team at Free Powerpoint Templates Page 16
  17. 17. Free Com petitive Analysis For your free Competitive Analysis Report, please email us with the following information:First NameLast NameCompany NameTitleCityStateZIPPhone NumberEmail to: Free Powerpoint Templates Page 17
  18. 18. Thank Youwww.imiassociates.comFree Powerpoint Templates Page 18