Keeping Up with Social Media Finding the Right Mix for Your           Company
Agenda• Social Media vs. Traditional Marketing• Social Media and SEO• Zones of Social Media Marketing• Social Media and Bu...
Social Media vs. Traditional Marketing      Traditional Marketing               Social Media      • Push                  ...
Social Media vs. Traditional Marketing• Distribution of funding has shifted  towards Online Marketing
Social Media & SEO“If it can be measured, it can be optimized.”  • Social Searching  • Share New Content to Social    Netw...
Social Media & SEO“If it can be measured, it can be optimized.” Creating an Optimized Social Media Presence• Identify Targ...
Zones of Social Media Marketing     •   Social Community         •   Social Entertainment          o Sharing              ...
Zones of Social Media Marketing                               Creating a Social Media                                   Ma...
Social Media Marketing and Businesses
Social Media Marketing Do’s for Businesses                             Do            • Try different social networks      ...
Social Media Marketing Donts for Businesses                          Don’t           • Ignore your audience           • Pu...
Social Media and Businesses  Social Media Integration  • Social Media Consulting  • Management  • Create, implement and ef...
Social Media and Businesses  Corporate Blog Marketing  • Understand the benefits of corporate blogging.  • Create and impl...
Social Media and BusinessesCase Study: Dominos Turn Around Campaign                 April 13th – Video Posted             ...
Social Media and Businesses Case Study: Dominos Turn Around Campaign Results •   14% increase in sales during beginning of...
How to Use Social Media Effectively                     Listen                   Engage                 Respond
Keeping Up with Social MediaFinding the Right Mix for Your CompanyNamePhoneTitleCompanyAddressCityStateZIPEmail: mdoherty@...
www.imiassociates.com
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Keeping Up With Social Media - Finding the Right Social Media Marketing Mix for Your Company

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In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.


www.imiassociates.com

Published in: Business, Technology
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Keeping Up With Social Media - Finding the Right Social Media Marketing Mix for Your Company

  1. 1. Keeping Up with Social Media Finding the Right Mix for Your Company
  2. 2. Agenda• Social Media vs. Traditional Marketing• Social Media and SEO• Zones of Social Media Marketing• Social Media and Business
  3. 3. Social Media vs. Traditional Marketing Traditional Marketing Social Media • Push • Engagement • TV, Print • Internet Advertising & Radio • Video Games • WOM personal and formal • Social Games • Brand Loyalty • Brand Pages • Functionality & Usability • Brand Engagement were focus of campaigns • WOM grows online, often informal • Engagement & Conversation are focus of campaigns
  4. 4. Social Media vs. Traditional Marketing• Distribution of funding has shifted towards Online Marketing
  5. 5. Social Media & SEO“If it can be measured, it can be optimized.” • Social Searching • Share New Content to Social Networks for Faster Indexing • Optimizing Content Allows for Optimization Across More Social Networks • Google Crawls Social Networks for Relevant Content • Social Media Creates Buzz and WOM for Research, and Customer Support
  6. 6. Social Media & SEO“If it can be measured, it can be optimized.” Creating an Optimized Social Media Presence• Identify Target Market• Set Objectives• Create Strategy• Find Correct Social Media Marketing Vehicles• Measure
  7. 7. Zones of Social Media Marketing • Social Community • Social Entertainment o Sharing o Games o Socializing o Music o Conversing o Art • Social Publishing • Social Commerce o Editorial o CRM/Services o Commercial o Retailing/Sales o User-Generated o Human Resources
  8. 8. Zones of Social Media Marketing Creating a Social Media Marketing Plan • Find Relevant Social Media Marketing Vehicles • Create Tactics Involving Social Networks’ Capabilities • Create and Implement Strategies • Measure Success
  9. 9. Social Media Marketing and Businesses
  10. 10. Social Media Marketing Do’s for Businesses Do • Try different social networks • Engage with your followers • Create good content often • Add share buttons where able • Share your business’ work with your social network • Listen to and resolve customer complaints • Have clear objectives • Measure success often • Maintain active presence on all registered social networks
  11. 11. Social Media Marketing Donts for Businesses Don’t • Ignore your audience • Push information • Leave your networks abandoned • Talk to all networks the same • Delete Comments or Posts
  12. 12. Social Media and Businesses Social Media Integration • Social Media Consulting • Management • Create, implement and effectively maintain strong social media strategies • Create and implement social media campaign
  13. 13. Social Media and Businesses Corporate Blog Marketing • Understand the benefits of corporate blogging. • Create and implement a business blog marketing strategy most conducive to the unique needs and goals of your business. • Create compelling blog content that will draw your readers in. • Keep your blog fresh and up-to-date. • Understand and use proper corporate blogging etiquette and techniques. • Utilize various RSS/XML feeds to increase your readership.
  14. 14. Social Media and BusinessesCase Study: Dominos Turn Around Campaign April 13th – Video Posted April 15th – President Apologizes
  15. 15. Social Media and Businesses Case Study: Dominos Turn Around Campaign Results • 14% increase in sales during beginning of campaign • Rise in online sales • Stocks jump over 50% in months after campaign • 4,805,000+ YouTube Video Views • 2,017 subscribers
  16. 16. How to Use Social Media Effectively Listen Engage Respond
  17. 17. Keeping Up with Social MediaFinding the Right Mix for Your CompanyNamePhoneTitleCompanyAddressCityStateZIPEmail: mdoherty@imiassociates.comPhone: (919) 900-8130 ext. 2226
  18. 18. www.imiassociates.com

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