Digital Marketing - The New Advertising Age


Published on

Digital Marketing is a rapidly advancing area within marketing that has still left many business professionals and marketers alike confused as to what it encompasses, and how to properly implement such strategies. In this presentation we define Digital Marketing, and list the various mediums. We then talk about the pros and cons, past and future growth potential, building a Digital Marketing strategy, and effectiveness of certain mediums for businesses.

Published in: Business, Technology

Digital Marketing - The New Advertising Age

  1. 1. Digital MarketingThe New Advertising Age Powerpoint Templates Page 1
  2. 2. Agenda • What is Digital Marketing? • Digital Marketing Mediums • The Digital Marketing Revolution • Digital Marketing & Business Powerpoint Templates Page 2
  3. 3. What is Digital Marketing? Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Powerpoint Templates Page 3
  4. 4. What is Digital Marketing?Digital Marketing is…• Cost Efficient• Often Measurable with Analytics• Timely• A Push & Pull Mix Powerpoint Templates Page 4
  5. 5. Digital Marketing Mediums Pull Methods•Websites•Blogs•Internet Links•Social Media•Web Design•Search Engine Optimization•Video Streaming Powerpoint Templates Page 5
  6. 6. Digital Marketing Mediums Pros Cons•Cost Efficient •Need a Relatively Strong•Able to Engage Audience Technological Knowledge•Often Non-Invasive •Very Time Consuming•Creates Buzz in a RelatableManner •Not Able to Personalize•Creates Online Optimization MessagesSolutions Powerpoint Templates Page 6
  7. 7. Digital Marketing Mediums Push Methods•Banner Ads•Pay-Per-Click Advertising•Email•Mobile SMS•Voice Broadcast•RSS Powerpoint Templates Page 7
  8. 8. Digital Marketing Mediums Pros Cons•Personalized Message •More Expensive than Pull•Cost Efficient Methods•Large amount of exposure •Invasive•Creates Online Optimization •Tracking Impressions is MoreSolutions Time Consuming •Must be Familiar with More Platforms Powerpoint Templates Page 8
  9. 9. The Digital Marketing Revolution Powerpoint Templates Page 9
  10. 10. The Digital Marketing Revolution Powerpoint Templates Page 10
  11. 11. Building a Digital Marketing Plan Analysis Strategy •Situational •Targeting •Benchmarking •Brand positioning Implementation Objectives •Do it! •Vision and Mission Setting Maintenance •Monitor and Maintain Digital Tactics Campaign •Optimize •Social Media Marketing Measurement Vehicles •How Successful was My Campaign? Powerpoint Templates Page 11
  12. 12. Digital Marketing & Business Powerpoint Templates Page 12
  13. 13. Digital Marketing: iMi Associates What We DoSEO Services•Organic Search Engine Optimization Social Media •Social Media Integration•Pay-Per-Click Management •Corporate Blog Marketing•Inbound Link Building•SEO ConsultingWebsite Design & Other ServicesManagement •Competitive Intelligence•Web Design Reporting•Web Programming •Email Marketing•Website Development Services •Press Releases Powerpoint Templates Page 13
  14. 14. Free Competitive Intelligence ReportNamePhone NumberAddressCityStateZIPEmail: mdoherty@imiassociates.comPhone: (919) 900-8130 ext. 2226 Powerpoint Templates Page 14
  15. 15. Thank Powerpoint Templates Page 15