Digital Marketing for Small Businesses

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Running a business is tough, and having the time and readily available information for new ventures is often times not a reality. In this presentation, we are going to answer the what, why and how questions. We will define digital marketing and why digital marketing may be important for your company. We will then talk about how you can practically implement these strategies into your current marketing mix, and then talk about the cost and optimization options that are presented with social media marketing.

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Digital Marketing for Small Businesses

  1. 1. Digital Marketing forSmall Businesses
  2. 2. Agenda  What is Digital Marketing?  Do I Need Digital Marketing?  Benefits of Digital Marketing  How to Implement Digital Marketing
  3. 3. Digital Marketing Defined Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
  4. 4. Digital Marketing Defined Search Engine Optimization Web Design Social Media Marketing Pay-Per-Click Advertising Mobile Marketing Link Building Email Marketing Press Releases
  5. 5. Do I Need Digital Marketing? Yes… If Being Found Online is Important to Your Business/Brand If Building Brand Online is Important If You Want to Create Buzz About Products & Services If You Want to Generate New Leads If You Want to Gain Exposure Amongst Target Market
  6. 6. Digital Marketing Benefits Cost Efficient Measurable Broadens Advertising Scope Creates Credibility and Brand Authority Aids in Improving Conversion Rate
  7. 7. Digital Marketing: Social Media Find Relevant Networks Engage Audience Provide Relevant Content Automate Updates Make Content Sharable Monitor Measure Analytics
  8. 8. Digital Marketing: SEO Title Tags Meta Tags Body Tags Keyword Strategy Optimized Content Analytics
  9. 9. Digital Marketing: SEO Organic vs. Paid
  10. 10. Digital Marketing: SEO Keyword Tools
  11. 11. Digital Marketing: Web Design Pulled Through Branding Connected to Social Networks Easily Navigable No Broken Links or Un-Linked Pages Value Added Content
  12. 12. Digital Marketing: Pay-Per-Advertising Pay-Per-Click Pay-Per-Impression Bid on Advertising Price Changes Frequently Buy Advertising for Specific Keywords
  13. 13. Digital Marketing: Mobile Make Website Mobile Friendly Google Testing Mobile Friendly Search Notification Smartphone Users Browse Internet Often from Phone
  14. 14. Digital Marketing: Mobile
  15. 15. “Don’t have time? Sleep an hour less… It’s that simple. You own a business. Get it done.” - Gary Vaynerchuk
  16. 16. iMi Associates: What We Do Organic Search Engine Optimization Web Design Social Media Marketing Link Building Pay-Per-Click Management Corporate Blog Consulting SEO Consulting Press Releases
  17. 17. Free Competitive Intelligence Report Name Company Company URL List of Keywords List of Competitors Phone Number Email: mdoherty@imiassociates.com
  18. 18. www.imiassociates.com

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