PPC Training [Basic]
Objective        To understand the fundamental    elements and best practices involved in         pay per click marketing ...
What is PPC? Pay Per Click (PPC) allows advertisers to deliver traffic to their website(s) by bidding on their selected ke...
Why is PPC Necessary?                     Quickest and                    most consistent                      way to driv...
Where are PPC Ads Shown?         (c) imFORZA, LLC. All Rights Reserved. Confidential
What are the Key Elements?      Campaigns                                       Ad Groups        Ads                      ...
How Does PPC Work?         (c) imFORZA, LLC. All Rights Reserved. Confidential
Whats Involved in PPC?    Keyword Research                        Landing Page Creation      Ad Creation                  ...
Whats Included in....?  Keyword Research   •   Keyword discovery   •   Keyword analysis   •   Keyword competition   •   Ke...
Whats Included in....?  Landing Page Creation   •   Placing strong, clear calls to action   •   Creating a user-friendly e...
Whats Included in....?  Ad Creation   •   Tying in landing page calls to action   •   Using clear, concise verbiage   •   ...
Whats Included in....?  Campaign Setup   •   Proper ad group structuring   •   Setting the necessary network settings   • ...
Whats Included in....?  Testing   • A/B testing of ads and landing pages   • Multivariate testing of ads and landing pages...
Whats Included in....?  Optimization   •   Adding / pausing key phrases   •   Adding / pausing ads   •   Implementing land...
Whats in the Future for PPC?   • Ads will need to be more creative to stand out   • Quality score will hold importance   •...
Stay Connected         Where to find imFORZA Online:       Blog - http://www.imforza.com/blog   Facebook - http://www.face...
Upcoming SlideShare
Loading in …5
×

PPC Training [Basic]

1,502 views
1,417 views

Published on

Published in: Technology, Design
1 Comment
0 Likes
Statistics
Notes
  • I called John at 256-398-3835 and got a free audit of my Adwords campaign. It was super helpful, I recommend you call him too while he's still helping for free.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,502
On SlideShare
0
From Embeds
0
Number of Embeds
634
Actions
Shares
0
Downloads
22
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

PPC Training [Basic]

  1. 1. PPC Training [Basic]
  2. 2. Objective To understand the fundamental elements and best practices involved in pay per click marketing (PPC). (c) imFORZA, LLC. All Rights Reserved. Confidential
  3. 3. What is PPC? Pay Per Click (PPC) allows advertisers to deliver traffic to their website(s) by bidding on their selected key phrases. Ads (known as Sponsored Results) appear in the major search engines based on ad spend / budget and quality score. Some metrics to follow to determine PPC campaign success are high click through rates and high conversion rates. [BONUS] How to explain PPC to your parents? Its like the Yellow Pages, but online. Companies pay to serve advertisements to people doing searches for keywords that are relevant to the advertisers business. (c) imFORZA, LLC. All Rights Reserved. Confidential
  4. 4. Why is PPC Necessary? Quickest and most consistent way to drive targeted traffic. Creates brand exposure Allows for valuable campaign testing (c) imFORZA, LLC. All Rights Reserved. Confidential
  5. 5. Where are PPC Ads Shown? (c) imFORZA, LLC. All Rights Reserved. Confidential
  6. 6. What are the Key Elements? Campaigns Ad Groups Ads Key Phrases (c) imFORZA, LLC. All Rights Reserved. Confidential
  7. 7. How Does PPC Work? (c) imFORZA, LLC. All Rights Reserved. Confidential
  8. 8. Whats Involved in PPC? Keyword Research Landing Page Creation Ad Creation Campaign Setup Testing Optimization (c) imFORZA, LLC. All Rights Reserved. Confidential
  9. 9. Whats Included in....? Keyword Research • Keyword discovery • Keyword analysis • Keyword competition • Keyword selection • Keyword click cost budgeting (c) imFORZA, LLC. All Rights Reserved. Confidential
  10. 10. Whats Included in....? Landing Page Creation • Placing strong, clear calls to action • Creating a user-friendly experience • Including relevant content • Incorporating privacy and trust support (c) imFORZA, LLC. All Rights Reserved. Confidential
  11. 11. Whats Included in....? Ad Creation • Tying in landing page calls to action • Using clear, concise verbiage • Making the ad stand out • Working in the right key phrases (c) imFORZA, LLC. All Rights Reserved. Confidential
  12. 12. Whats Included in....? Campaign Setup • Proper ad group structuring • Setting the necessary network settings • Setting the desired budget / delivery settings • Using geo-targeting • Using conversion tracking • Preparing reports and alerts (c) imFORZA, LLC. All Rights Reserved. Confidential
  13. 13. Whats Included in....? Testing • A/B testing of ads and landing pages • Multivariate testing of ads and landing pages (c) imFORZA, LLC. All Rights Reserved. Confidential
  14. 14. Whats Included in....? Optimization • Adding / pausing key phrases • Adding / pausing ads • Implementing landing page improvements • Creating new campaigns and ad groups • Incorporating new calls to action and landing pages (c) imFORZA, LLC. All Rights Reserved. Confidential
  15. 15. Whats in the Future for PPC? • Ads will need to be more creative to stand out • Quality score will hold importance • Effective landing pages will become mandatory, not suggested • Per click / per impression costs will continue to rise • Sponsored results will continue the most prominent positions in SERPs (c) imFORZA, LLC. All Rights Reserved. Confidential
  16. 16. Stay Connected Where to find imFORZA Online: Blog - http://www.imforza.com/blog Facebook - http://www.facebook.com/imforza Twitter - http://www.twitter.com/imforzaLinkedIn - http://www.linkedin.com/company/imforza Google+ - http://gplus.to/imforza Pinterest - http://www.pinterest.com/imforza (c) imFORZA, LLC. All Rights Reserved. Confidential

×