The indians of the internet… fight back (original title in Dutch: Dindianen van Tinternet slaan terug)

GIMMICK – MIRROR - ART

1997-2004: USERS AS PASSIVE CONSUMERES

MIRROR STAGE: GAMERS STARE ASS, NOT ADS

THEY START MAKING AWESOME CONTENT

THEY START TO ORGANISE

THEY STARTED TO EXERCISE POWER

THE TEN DRIVERS OF THE WEB2.0 REVOLUTION

PERVASIVENESS OF REPORTING TOOLS 1. UBIQUITY OF REPORTING TOOLS

UBIQUITY OF REPORTING TOOLS

AND MARKETERS KNOW

AND MEDIA KNOW

THE LONG TAIL 2. FILTERS & AGGREGATORS

FILTERING BASED ON SOCIAL CRITERIA ( link )

LEADING TO BIZAR TRAVELING STORIES ( mp4 , youtube )

ALL SONGS IN ITUNES WERE SOLD AT LEAST ONCE

3. SOCIAL SOFTWARE: CONNECTING PEOPLE & DATA

SOCIAL SOFTWARE: CONNECTING PEOPLE & DATA

SOCIAL SOFTWARE: CONNECTING PEOPLE & DATA

4. PERVASIVENESS: WHEN THE WEB GETS MOBILE

4. PERVASIVENESS: WHEN THE WEB GETS MOBILE Link

5. THE MASHABLE WEB

MASHUP MOBILE & WEBSITE ( Hamstercam )

HACKERS SHOW WHERE TECHNOLOGY WANTS TO GO

6. THE POWER OF NETWORKED PEOPLE

6. THE POWER OF NETWORKED PEOPLE

KILLER APPS DRIVES ADOPTION 7. KILLER APPS DRIVE ADOPTION

7. KILLER APP: SENIORENNET

7. KILLER APP: EMBEDDED VIDEO

8. TAPPING INTO THE WEALTH OF NETWORKS

SOCIAL CAPITAL

CREATIVE CAPITAL

FINANCIAL CAPITAL

TREASURY CAPITAL OF NETWORKS

9. REPUTATION ECONOMY Matt Drudge Seth Godin Robert Scoble 9. REPUTATION ECONOMY

9. REPUTATION ECONOMY

10. INDIANS IN A FLAT WORLD

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