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About geeks and being ungoogleable Personal Branding in the Reputation Economy Tom De Bruyne – managing director
The web is a conversation medium
Victim  of the conversation Fueling  the conversation Participating  in the conversation Ignoring  or ignored by the conve...
Victim  of the conversation A little fairytale about a drunk minister
<ul><li>Aftoetsen van strategische uitgangspunten </li></ul><ul><li>Aftoetsen van eerste concepten </li></ul><ul><li>Afspr...
 
Nathalie Lubbe Bakker writes article
Belgian Newspaper picks up the story via a few blogposts that pointed at this story
 
De Crem warns against this dangerous blogosphere trend
Blogosphere and Twitter.com conversations explode
Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
 
De Crem apologiges in public
 
Fueling  the conversation A (very) little fairytale about a popstar
 
Participating  in the conversation A fairytale about 4 geeks
BART DE WAELE – AN ENTREPRENEURIAL GEEK
SHARING
NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUT...
 
MAXIME VERHAGEN– A POLITICAL GEEK
 
 
ROBERT SCOBLE – A CORPORATE GEEK
DAVID ARMANO– A FREELANCE GEEK
 
LINKBAIT MASTER
KEVIN WERBACH – BUSINESS SCHOOL GEEK
 
 
IGNORING  /  IGNORED BY  THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO
<GEEN FOTO GEVONDEN> ERIC BRAND– CEO SKYNET
 
THE MORAL OF THESE FAIRYTALES
The internet is a  conversation ecosystem  in which “stuff that matters” floats around
Personal branding is all about  reaping network effects  through sharing… which is counterintuitive to what business peopl...
From “knowledge is power” to  “ sharing  knowledge is  power ”
In a hyper transparent world,  you are what you contributed … and Google filters it for everyone
In a hyper transparent world, you are  what others tell about you, … and Google filters it for everyone
Being remarkable = being  worth talking about . That’s the marketing challenge for the networked generation
It’s not about having a LinkedIN profile, it’s about leaving  traces of your professional passion  in the public space
PERSONAL BRANDING IS A KEY ASSET FOR AN MBA,… OR ISN’T IT?
Be more geek! <ul><li>Follow me on Twitter: twitter.com/imerged </li></ul><ul><li>Read me on blog.boondoggle.eu and Frankw...
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A plead for geekness - personal branding & digital reputation

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A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations or be ignored by conversations. The presentation is a warm plead for passionate geekness

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  • Het gaat niet om doelgroepen, maar om verhaal Gegeven de zware klap in 2005 (doorlichtingsrapport), moet de focus op een engagerend verhaal des te harder zijn) Niet imago Alle touchpoints zijn interessant om onder handen te nemen. De hogeschool is het medium!
  • Transcript of "A plead for geekness - personal branding & digital reputation"

    1. 1. About geeks and being ungoogleable Personal Branding in the Reputation Economy Tom De Bruyne – managing director
    2. 2. The web is a conversation medium
    3. 3. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
    4. 4. Victim of the conversation A little fairytale about a drunk minister
    5. 5. <ul><li>Aftoetsen van strategische uitgangspunten </li></ul><ul><li>Aftoetsen van eerste concepten </li></ul><ul><li>Afspraken over oplevering </li></ul>
    6. 7. Nathalie Lubbe Bakker writes article
    7. 8. Belgian Newspaper picks up the story via a few blogposts that pointed at this story
    8. 10. De Crem warns against this dangerous blogosphere trend
    9. 11. Blogosphere and Twitter.com conversations explode
    10. 12. Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
    11. 14. De Crem apologiges in public
    12. 16. Fueling the conversation A (very) little fairytale about a popstar
    13. 18. Participating in the conversation A fairytale about 4 geeks
    14. 19. BART DE WAELE – AN ENTREPRENEURIAL GEEK
    15. 20. SHARING
    16. 21. NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …
    17. 23. MAXIME VERHAGEN– A POLITICAL GEEK
    18. 26. ROBERT SCOBLE – A CORPORATE GEEK
    19. 27. DAVID ARMANO– A FREELANCE GEEK
    20. 29. LINKBAIT MASTER
    21. 30. KEVIN WERBACH – BUSINESS SCHOOL GEEK
    22. 33. IGNORING / IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO
    23. 34. <GEEN FOTO GEVONDEN> ERIC BRAND– CEO SKYNET
    24. 36. THE MORAL OF THESE FAIRYTALES
    25. 37. The internet is a conversation ecosystem in which “stuff that matters” floats around
    26. 38. Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
    27. 39. From “knowledge is power” to “ sharing knowledge is power ”
    28. 40. In a hyper transparent world, you are what you contributed … and Google filters it for everyone
    29. 41. In a hyper transparent world, you are what others tell about you, … and Google filters it for everyone
    30. 42. Being remarkable = being worth talking about . That’s the marketing challenge for the networked generation
    31. 43. It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
    32. 44. PERSONAL BRANDING IS A KEY ASSET FOR AN MBA,… OR ISN’T IT?
    33. 45. Be more geek! <ul><li>Follow me on Twitter: twitter.com/imerged </li></ul><ul><li>Read me on blog.boondoggle.eu and Frankwatching.com </li></ul><ul><li>Download my presentations at slideshare.net </li></ul><ul><li>Connect with me on Facebook or Linkedin </li></ul><ul><li>Join my cause for more films containing people with worn off shoes </li></ul><ul><li>Browse through my bookmarks on del.icio.us/imerge </li></ul><ul><li>Vote for someone else on Cutest Male Geek Competition </li></ul>
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