A plead for geekness - personal branding & digital reputation
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A plead for geekness - personal branding & digital reputation

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A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations ...

A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations or be ignored by conversations. The presentation is a warm plead for passionate geekness

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  • Het gaat niet om doelgroepen, maar om verhaal Gegeven de zware klap in 2005 (doorlichtingsrapport), moet de focus op een engagerend verhaal des te harder zijn) Niet imago Alle touchpoints zijn interessant om onder handen te nemen. De hogeschool is het medium!

A plead for geekness - personal branding & digital reputation A plead for geekness - personal branding & digital reputation Presentation Transcript

  • About geeks and being ungoogleable Personal Branding in the Reputation Economy Tom De Bruyne – managing director
  • The web is a conversation medium
  • Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation View slide
  • Victim of the conversation A little fairytale about a drunk minister View slide
    • Aftoetsen van strategische uitgangspunten
    • Aftoetsen van eerste concepten
    • Afspraken over oplevering
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  • Nathalie Lubbe Bakker writes article
  • Belgian Newspaper picks up the story via a few blogposts that pointed at this story
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  • De Crem warns against this dangerous blogosphere trend
  • Blogosphere and Twitter.com conversations explode
  • Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
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  • De Crem apologiges in public
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  • Fueling the conversation A (very) little fairytale about a popstar
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  • Participating in the conversation A fairytale about 4 geeks
  • BART DE WAELE – AN ENTREPRENEURIAL GEEK
  • SHARING
  • NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …
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  • MAXIME VERHAGEN– A POLITICAL GEEK
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  • ROBERT SCOBLE – A CORPORATE GEEK
  • DAVID ARMANO– A FREELANCE GEEK
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  • LINKBAIT MASTER
  • KEVIN WERBACH – BUSINESS SCHOOL GEEK
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  • IGNORING / IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO
  • <GEEN FOTO GEVONDEN> ERIC BRAND– CEO SKYNET
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  • THE MORAL OF THESE FAIRYTALES
  • The internet is a conversation ecosystem in which “stuff that matters” floats around
  • Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
  • From “knowledge is power” to “ sharing knowledge is power ”
  • In a hyper transparent world, you are what you contributed … and Google filters it for everyone
  • In a hyper transparent world, you are what others tell about you, … and Google filters it for everyone
  • Being remarkable = being worth talking about . That’s the marketing challenge for the networked generation
  • It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
  • PERSONAL BRANDING IS A KEY ASSET FOR AN MBA,… OR ISN’T IT?
  • Be more geek!
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    • Read me on blog.boondoggle.eu and Frankwatching.com
    • Download my presentations at slideshare.net
    • Connect with me on Facebook or Linkedin
    • Join my cause for more films containing people with worn off shoes
    • Browse through my bookmarks on del.icio.us/imerge
    • Vote for someone else on Cutest Male Geek Competition