About geeks and being ungoogleable Personal Branding in the Reputation Economy Tom De Bruyne – managing director

The web is a conversation medium

Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation

Victim of the conversation A little fairytale about a drunk minister

Aftoetsen van strategische uitgangspunten Aftoetsen van eerste concepten Afspraken over oplevering

Aftoetsen van strategische uitgangspunten

Aftoetsen van eerste concepten

Afspraken over oplevering

Nathalie Lubbe Bakker writes article

Belgian Newspaper picks up the story via a few blogposts that pointed at this story

De Crem warns against this dangerous blogosphere trend

Blogosphere and Twitter.com conversations explode

Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable

De Crem apologiges in public

Fueling the conversation A (very) little fairytale about a popstar

Participating in the conversation A fairytale about 4 geeks

BART DE WAELE – AN ENTREPRENEURIAL GEEK

SHARING

NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …

MAXIME VERHAGEN– A POLITICAL GEEK

ROBERT SCOBLE – A CORPORATE GEEK

DAVID ARMANO– A FREELANCE GEEK

LINKBAIT MASTER

KEVIN WERBACH – BUSINESS SCHOOL GEEK

IGNORING / IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO

<GEEN FOTO GEVONDEN> ERIC BRAND– CEO SKYNET

THE MORAL OF THESE FAIRYTALES

The internet is a conversation ecosystem in which “stuff that matters” floats around

Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think

From “knowledge is power” to “ sharing knowledge is power ”

In a hyper transparent world, you are what you contributed … and Google filters it for everyone

In a hyper transparent world, you are what others tell about you, … and Google filters it for everyone

Being remarkable = being worth talking about . That’s the marketing challenge for the networked generation

It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space

PERSONAL BRANDING IS A KEY ASSET FOR AN MBA,… OR ISN’T IT?

Be more geek! Follow me on Twitter: twitter.com/imerged Read me on blog.boondoggle.eu and Frankwatching.com Download my presentations at slideshare.net Connect with me on Facebook or Linkedin Join my cause for more films containing people with worn off shoes Browse through my bookmarks on del.icio.us/imerge Vote for someone else on Cutest Male Geek Competition

Follow me on Twitter: twitter.com/imerged

Read me on blog.boondoggle.eu and Frankwatching.com

Download my presentations at slideshare.net

Connect with me on Facebook or Linkedin

Join my cause for more films containing people with worn off shoes

Browse through my bookmarks on del.icio.us/imerge

Vote for someone else on Cutest Male Geek Competition