Verizon Wireless 4G Spotlight Video Case Study

HIJACKING EYEBALLS• using online video to get the attention your product deserves• (I totally know this slide is ass, it needs to be written. Just trying to et the thought down at this point)

OK WE HAVE A PLAN• but how do you keep from being repetitive?

Package the same poison differently for different people. Know your audience.

A screen is a screen• + Movie on plane• + Friend’s kid video on phone• + Commercials in taxi cabs• + Daily show clips on laptop

If it’s entertaining, it’s right.

How did we do it in 8 months?

How Did We do it?The staggered production approach

How did we do it?•Quick type stuff

How did we do it?•Quick type stuff•Then more animation

How did we do it?•Quick type stuff•Then more animation•Simple acting

How did we do it?•Quick type stuff•Then more animation•Simple acting•More advanced acting

How did we do it?•Quick type stuff•Then more animation•Simple acting•More advanced acting•Advanced post production

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Verizon Wireless 4G Spotlight Video Case Study

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