THE MEDIA   Surviving	  	              in	  the	  	  BERMUDA     New	  Media	  TRIANGLE    Universe	              Terence	...
Agency	  and	  Media	  Disintermedia;on	    Data	  and	  technology	  are	  changing	  tradi;onal	  rela;onships	         ...
Media	  From	  Evolu;on	  to	  Revolu;on	  Phase	                    Tradi;onal	                 “New”	                   ...
It’s	  a	  Mixed	  Up	  World	                                          is	  an	  ad	  network	                           ...
Display	  Adver;sing	  Technology	  Landscape	                                                              ©	  LUMA	  Par...
Landscape	  Revisited	                  DSP	                                       SSP	                                 DM...
The	  Landscape	  is	  Already	  Consolida;ng	                                                                ©	  LUMA	  P...
Digital	  Compe;;on:	  Clash	  of	  the	  Titans	                                                              ©	  LUMA	  ...
Thank	  You	                     Terence	  Kawaja	                     President	  and	  CEO	                     tkawaja@...
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iMedia December Agency Summit: Surviving in the New Media Universe

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Surviving in the new media universe

Opening Keynote:
Terry Kawaja, President & CEO, LUMA Partners
Cathleen Ryan, Chief Results Officer, MEA Digital
Brendan Moorcroft, CEO, Cadreon

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iMedia December Agency Summit: Surviving in the New Media Universe

  1. 1. THE MEDIA Surviving     in  the    BERMUDA New  Media  TRIANGLE Universe   Terence  Kawaja   LUMA  Partners   December  13,  2010   ©  LUMA  Partners  LLC  2010  
  2. 2. Agency  and  Media  Disintermedia;on   Data  and  technology  are  changing  tradi;onal  rela;onships   Media  Marketer   Consumer   Agency   ©  LUMA  Partners  LLC  2010  
  3. 3. Media  From  Evolu;on  to  Revolu;on  Phase   Tradi;onal   “New”   Online   Science-­‐ified  Time  Period   Prior  to  1990   1990  to  present   1995  to  present   2008  to  present  Gauge   Broadcast   Narrowcast   Targeted   Personalized  Channels   TV,  Radio,  Print   Cable,  Satellite  Radio,   Internet   Social,  Mobile,   Specialty  Magazines   Local,  Real  Time  Example  Companies  Business  Model   SubscripOon,       SubscripOon   ROI-­‐based   Data  Driven   Brand  AdverOsing   AdverOsing   Adver;sing  -­‐   Ecommerce  Content  Delivery   Push   Push   Pull   Real  Time  Push  Consumer  Choice   Few   Many   Infinite   Personalized  Pace  of  Growth   Slow   Accelerated   Rapid   Very  Rapid  Capital  Required   $$$$$$$$   $$$$$$   $$$   $   ©  LUMA  Partners  LLC  2010   tkawaja@lumapartners.com  
  4. 4. It’s  a  Mixed  Up  World   is  an  ad  network   is  a  tech  plaWorm   is  an  agency   is  an  ad  analy;cs  company   is  a  data  company   is  all  of  the  above   ©  LUMA  Partners  LLC  2010  
  5. 5. Display  Adver;sing  Technology  Landscape   ©  LUMA  Partners  LLC  2010   tkawaja@lumapartners.com  
  6. 6. Landscape  Revisited   DSP   SSP   DMP   INF   ©  LUMA  Partners  LLC  2010   tkawaja@lumapartners.com  
  7. 7. The  Landscape  is  Already  Consolida;ng   ©  LUMA  Partners  LLC  2010   tkawaja@lumapartners.com  
  8. 8. Digital  Compe;;on:  Clash  of  the  Titans   ©  LUMA  Partners  LLC  2010  
  9. 9. Thank  You   Terence  Kawaja   President  and  CEO   tkawaja@lumapartners.com   tkawaja   ©  LUMA  Partners  LLC  2010  
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