REPOSITIONING AN ICON                        2
A BrandHistory
Chapter 4begins...
All aboutKHAKIS
OurVision
A clearPURPOSE
Ourpurpose
Focus on theconsumer
OurConsumer
EngagethroughDigital
Ourplatform
Recognized asthe #1 Men’sStyle Brandand BestCollaborationof 2011
Chapter 4Continues
Man ofaction
Our realmanof action:bear grylls
Digital,)PR,)Events) Emphasize in Digital&)more)
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
The Dockers Khaki Pant Revival: It's Entirely Digitial
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The Dockers Khaki Pant Revival: It's Entirely Digitial

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The Dockers Khaki Pant Revival: It's Entirely Digitial

  1. 1. REPOSITIONING AN ICON 2
  2. 2. A BrandHistory
  3. 3. Chapter 4begins...
  4. 4. All aboutKHAKIS
  5. 5. OurVision
  6. 6. A clearPURPOSE
  7. 7. Ourpurpose
  8. 8. Focus on theconsumer
  9. 9. OurConsumer
  10. 10. EngagethroughDigital
  11. 11. Ourplatform
  12. 12. Recognized asthe #1 Men’sStyle Brandand BestCollaborationof 2011
  13. 13. Chapter 4Continues
  14. 14. Man ofaction
  15. 15. Our realmanof action:bear grylls
  16. 16. Digital,)PR,)Events) Emphasize in Digital&)more)

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