iMedia October Breakthrough Summit New Frontiers A: “The Death of Touch” Marc Ruxin, EVP and Chief Innovation Officer, Universal McCann

1. The Death of Touch … and
the End of Physicality
Marc Ruxin
Chief Innovation Officer, UM

3. People used to search for things with
their hands (and eyes and noses)

4. …. LIKE MUSIC:
RECORDS AND TAPES,
AND EVENTUALLY
CDS

5. “CD/Game Exchange,
Cleveland Heights, Ohio
(former location of, and
formerly The Record
Exchange)
Formerly the Record
Exchange on Coventry
Road, Cleveland Heights,
Ohio. I worked here as
much as possible between
1984-1990.”

8. (Still there .. )

9. THEY’RE NO LONGER A CAPTIVE
AUDIENCE. THEY’RE A MOVING TARGET

15. … AND BOOKSTORES,
USED AND NEW

19. Environment and Backgrounds
Very early stage of development!BRAND GRAPHICS
Consumers are now open 24/7,
So brands must follow.

20. Tivo/DVR
VOD
Podcasting
RSS
News Feeds
Apps
Mobile Video

25. ... AND VIDEO
STORES

26. One in four household watch TV programming on
the Internet
PC replacing the need for Premium Cable
Netflix delivering TV programming directly to console/PC;
10 million subscribers today
Online video viewership continues to increase year
over year

27. Need video store clerk slide
Watching video on a ipad
Netflix queue

31. In-Stat expects US shipments of Web-
enabled devices that support TV to increase
from 14.6 million this year to 83.4 million by
2014.
Panasonic, Sharp and Samsung are shipping
HD TVs that access services eg. YouTube,
Picasa photo albums, online weather and
stock tickers
Netflix deal with LG Electronics
Yahoo and Intel working with TV
manufacturers on sets that come with
widgets

34. … YOU USED TO BE
ABLE TO LEARN A LOT
ABOUT PEOPLE BY
STANDING IN FRONT OF
GREAT WALLS

35. Tivo/DVR
VOD
Podcasting
RSS
News Feeds
Apps
Mobile Video

36. Need wall fo DVDs

43. … BUT ON THE WEB YOU
DON’T MAKE MISTAKES

49. ... A LESSER KNOWN CASE
STUDY ABOUT IT SOMETIMES
WORKS THESE DAYS

55. … LOTS OF EARNED STUFF

56. 1. Time spent listening to the radio is down
150 hours (6 days) from 2003 levels
2. Newspaper reading is down about 2 days
from 2003
3. Watching digital video is the fastest
growing consumer activity, +16% YOY
4. Fifty-five minutes a day on Facebook
5. 20 hours of video uploaded to YouTube each
minute
6. 50 million Tweets per day, 600 per second
… JUST FOR CONTEXT