True or False?
A company that attracts top talent?
70% of affluent consumers have a favorable view of the brand?
#2 in Fortune’s World’s Most Admired insurance companies?
The industry pioneer in variable annuities?
64 on Fortune 500 and climbing?
One of the top-performing financial stocks of the decade?
One of the world’s largest asset managers?
Moving in the right direction.
3.50 4.50 5.50
Been Around a Long Time
Strong Brand Name
Wide Range of Products
Strong and Stable
Strong Investment Research
My Clients Can Trust
Provides Guarantees Clients Appreciate
Disciplined Investment Process
Consistent Investment Performance
Helps Clients Face Future With…
Highest Ethical Standards
Understands Client Needs
Has My Best Interests In Mind
Continues to Develop New Products
Superior Performance Across Asset…
An Essential Partner to My Business
A dynamic and iconic brand.
Content creation and
Share of voice Share of choice
Persuasive messages Casual interactions