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Opening Remarks by Summit Host


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  • 1. #iMediaSummit
  • 2. Welcome by Summit Host Katharine Panessidi Content Director iMedia Communications, Inc. @katpan “iMedia Content Summit: TV, Video & Social”
  • 3. Welcome by Summit Host “iMedia Content Summit: TV, Video & Social” Jennifer Marlo Content Manager iMedia Communications, Inc. @iMediaJenny Franchesca Nguyen Communication Coordinator iMedia Communications, Inc. @Franny_Pants #iMediaSummit
  • 4. Summit Advisory Board Adam Gerber ABC Television Networks AJ Vernet Republic Project Amanda Mahan The Clorox Company Angela Courtin Aegis Media Allie Kline AOL Networks Chris Cox The Hershey Company Chris Murphy Adidas US Chip Russo ZEFR Ginny McCormick Hasbro Jamie Byrne YouTube Dina Marovich Paramount Jyoti Menon Starcom Katrina Craigwell GE Joshua Brandau Pereira & O’Dell Paul Kontonis Centridium Sharon Boddie Moxie Interactive Kent Speakman ENGAGEIA Tom Barrish Maker Studios Stacey Shepatin Hill Holiday
  • 5. Summit Wi-Fi t Network: Hyatt Meetings
  • 6. Get Featured on: Live @ iMedia 1. Tweet using #iMediaSummit 2. See yourself at:
  • 7. Video Content Marketing: 20 Best Practices for Deeper Engagement See workbook page 52 The report addresses these key questions: • How does video content marketing differ from video advertising? • Why is the investment in video content marketing worth it? • Which best practices are unfailing tools for all brands?
  • 8. Are you registered yet? #iMediaSummit
  • 9. “iMedia Content Summit: TV, Video & Social” DID YOU KNOW? $118 billion spent on content marketing video marketing social media
  • 10. B2C Marketers in North America Who Use Content Marketing 2012 & 2013 % of Respondents
  • 11. Content Marketing Investment Changes for 2014 According to US Marketing Professionals % of Respondents
  • 12. Percent of Marketing Budget Allocate to Content Marketing According to B2C Content Marketers in North America % of Respondents
  • 13. Content Marketing Tactics Used by B2C Content Marketers in North America, 2012 & 2013 Social media Articles on your website E-newsletters Videos Blogs In-person events Articles on other websites Mobile content Microsites Case studies Infographics Mobile apps Online presentations Print magazines Branded content tools White papers Digital magazines Webinars/webcasts Annual reports Print newsletters Research reports Licensed/syndicated content Books Ebooks Podcasts Virtual conference Games/gamification
  • 14. Leading Trends in Content Marketing According to US Marketers % of Respondents
  • 15. Leading Content Sources Among Marketing Professionals in North America % of Respondents
  • 16. Challenging Obstacles to Achieving Content Marketing Objectives According to Marketing Professionals Worldwide % of Respondents
  • 17. TV, Video & Social • Is your marketing team appropriately structured and prepared to bridge the gaps between TV, video, and social media? • What does it means for buying models? • Where does marketing and agency leadership need to focus for real insight across media platforms?
  • 18. Master Track A An Unbiased Approach: “How to Measure the Effectiveness of Online Marketing Campaigns in Driving Offline Success” Lindsay Dye Jackie Stasi Digital Media Manager Universal Pictures Founder, President Nuance Digital Marketing @UniversalPics @NuanceDigiMktg Moderator: Erika Lamoreaux Samantha Skey Sr. Group Manager of Digital Media The Clorox Company CRO & CMO SheKnows, LLC @ealamoreaux @samskey7
  • 19. Master Track B “Creating & Disseminating Content” Chris Schreiber Neda Stoll VP of Marketing & Communications Sharethrough Sr. Marketing Manager Digital & Mobile Intel Corporation @CousinChris @NedaPS James Del Matt Johnson Executive Director Studio@Gawker Head of Digital Media State Farm Insurance @JDel @johnson_matt
  • 20. Master Track C “The Art of Storytelling & the Science of Engagement” Bernie Su Executive Producer, Writer, Director “The Lizzie Bennet Diaries” @BernieSu Rebecca Coleman Founder Something Massive @CookingWithKid
  • 21. Case Study Katrina Craigwell Global Manager, Digital Marketing GE James Veraldi SVP – Business Development & Strategy Fullscreen, Inc. “How GE & Fullscreen Cemented Brand Success in Online Video”
  • 22. MODERATOR Panel “The Future of the Consumer Experience on Social Media” Travis Freeman Director, Social Media Strategy Aegis Media / The Story Lab AJ Vernet Amanda Mahan Creative Director, Digital / Social / Content The Clorox Company @travisWfreeman @amandamahan CEO Republic Project Sara Morton Director, Interactive Media. Search, Social, Digital Strategy. New Technology. Saatchi & Saatchi @AJVernet37 Jeff Ragovin Chief Strategy Officer Salesforce Marketing Cloud @sara_morton @JeffRagovin
  • 23. Opening Keynote Chris Cox Senior Manager Global Digital Marketing The Hershey Company @ChristopherCox1 “The Keys to Developing a FundamentallyStrong Content Strategy”