AR – Mobile’s Next Best Thing 2011 iMedia Entertainment Marketing Summit Scott Wellwood VP Business Development
Total Immersion  | <ul><li>Total Immersion  is the global leader in augmented reality since 1999 </li></ul>
Augmented Reality Goes Mainstream (video)  Prompt video
AR Mobile Entertainment Marketing - Today Tron Legacy Cowboys and Aliens
Mobile - Game Changer for AR
<ul><li>It was meant to  augment ,  not   fully immerse </li></ul><ul><li>+ </li></ul><ul><li>1B smartphones </li></ul><ul...
Disclaimer
<ul><li>Campaign Marketing -  Discovery </li></ul>Mobile AR Trends in Digital Entertainment Marketing
<ul><li>Campaign Marketing –  Social Engagement  </li></ul>Mobile AR Trends in Digital Entertainment Marketing
<ul><li>Sustain Marketing –  Enhancement </li></ul>Mobile AR Trends in Digital Entertainment Marketing
Thank you facebook.com/pages/Total-Immersion twitter.com/totalimmersion augmented-reality-news.com/feed <ul><ul><ul><li>ww...
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Mobile'sNextBestThing:AR

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Mobile'sNextBestThing:AR

  1. 1. AR – Mobile’s Next Best Thing 2011 iMedia Entertainment Marketing Summit Scott Wellwood VP Business Development
  2. 2. Total Immersion | <ul><li>Total Immersion is the global leader in augmented reality since 1999 </li></ul>
  3. 3. Augmented Reality Goes Mainstream (video) Prompt video
  4. 4. AR Mobile Entertainment Marketing - Today Tron Legacy Cowboys and Aliens
  5. 5. Mobile - Game Changer for AR
  6. 6. <ul><li>It was meant to augment , not fully immerse </li></ul><ul><li>+ </li></ul><ul><li>1B smartphones </li></ul><ul><li>+ </li></ul><ul><li>+ </li></ul><ul><li>+ </li></ul>Mobile - Game Changer for AR
  7. 7. Disclaimer
  8. 8. <ul><li>Campaign Marketing - Discovery </li></ul>Mobile AR Trends in Digital Entertainment Marketing
  9. 9. <ul><li>Campaign Marketing – Social Engagement </li></ul>Mobile AR Trends in Digital Entertainment Marketing
  10. 10. <ul><li>Sustain Marketing – Enhancement </li></ul>Mobile AR Trends in Digital Entertainment Marketing
  11. 11. Thank you facebook.com/pages/Total-Immersion twitter.com/totalimmersion augmented-reality-news.com/feed <ul><ul><ul><li>www.arplus.t-immersion.com </li></ul></ul></ul>Scott Wellwood VP Business Development [email_address]

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