A SMARTER PLANET<br />INSTRUMENTED<br />INTERCONNECTED<br />INTELLIGENT<br />PEOPLE<br />COMPANIES, INSTITUTIONS, INDUSTRI...
By 2050, 70% of the world will live in cities<br />
The leverage points towards building an Ecosystem<br /><ul><li>Creating Presence / Piquing Interest</li></ul>MEDIA DRIVERS...
Driving Engagement in environments that contextually align with SP</li></ul>SPONSORSHIPS/<br />PARTNERSHIPS<br />Strategic...
JFK Airport Unit Results Summary<br /><ul><li>18,864 touch sessions
Video plays:  2 per touch session
43% of the time a video was user activated, it was played all the way through
48 mobile submissions</li></li></ul><li>
iMedia October Breakthrough Summit - Launch Pad Day:  Case Study: "IBM’s SmarterCity iPad App"
iMedia October Breakthrough Summit - Launch Pad Day:  Case Study: "IBM’s SmarterCity iPad App"
iMedia October Breakthrough Summit - Launch Pad Day:  Case Study: "IBM’s SmarterCity iPad App"
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iMedia October Breakthrough Summit - Launch Pad Day: Case Study: "IBM’s SmarterCity iPad App"

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iMedia October Breakthrough Summit - Launch Pad Day

Case Study: "IBM’s SmarterCity iPad App"

Michael Dobak, Senior Partner, Managing Director, Ogilvy

Published in: Technology, Business
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iMedia October Breakthrough Summit - Launch Pad Day: Case Study: "IBM’s SmarterCity iPad App"

  1. 1.
  2. 2. A SMARTER PLANET<br />INSTRUMENTED<br />INTERCONNECTED<br />INTELLIGENT<br />PEOPLE<br />COMPANIES, INSTITUTIONS, INDUSTRIES<br />MAN-MADE SYSTEMS<br />NATURE’S SYSTEMS<br />
  3. 3.
  4. 4. By 2050, 70% of the world will live in cities<br />
  5. 5.
  6. 6. The leverage points towards building an Ecosystem<br /><ul><li>Creating Presence / Piquing Interest</li></ul>MEDIA DRIVERS<br />Investment based vehicles like TV, Print, Digital Display and Video, Search, PR, Events, etc.<br />BRAND HOMES<br />Digital destinations. IBM owns and manages the content.<br /><ul><li>Providing Deeper Information/ Highlighting expertise
  7. 7. Driving Engagement in environments that contextually align with SP</li></ul>SPONSORSHIPS/<br />PARTNERSHIPS<br />Strategic engagements with preferred and relevant partners.<br />STIMULATED <br />MEDIA<br />IBMer/user generated content focused on Smarter Planet<br /><ul><li>Inspiring Constituents to Converse and Create Content around SP </li></li></ul><li>
  8. 8. JFK Airport Unit Results Summary<br /><ul><li>18,864 touch sessions
  9. 9. Video plays: 2 per touch session
  10. 10. 43% of the time a video was user activated, it was played all the way through
  11. 11. 48 mobile submissions</li></li></ul><li>
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