Keynote: "The Contextual Agency"
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Keynote: "The Contextual Agency"

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Keynote: "The Contextual Agency" Keynote: "The Contextual Agency" Presentation Transcript

  • Mobile, Sensors, Data, and the Future of Privacy The Age of Context Robert Scoble and Shel Israel
  • Mobile. Social. Sensors. Location. Data. The 5 Forces
  • Mobile: More than phones.
  • Social Media Mature & Exponential
  • Sensors Everywhere
  • Mountains & Spoonfuls. Text Data:
  • Uber-personal. Intent-aware. ! Text Context:
  • Health. Text Felix. Tattoos. Hackers. Asthma
  • Cars as Mobile Devices Black box. Keyless. Thief-stopping. Self-driving. Safer.
  • Pinpoint Marketing 2%. Fans. Cheerios. Wine. Uber.
  • The Free Ice Cream Tradeoff
  • Cleaner. Younger. Safer. Richer. Collaborative. Cities:
  • Privacy Right to Review, Correct & Turn Off
  • TRUST is the New currency. ! google.com/policies/ privacy
  • Resurrecting Trust Marketing’s Future in the Age of Context
  • shelisrael forbes.com/sites/shelisrael/ ShelIsrael1@gmail.com