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Mobile, Sensors, Data, and the Future of Privacy
The Age of Context
Robert Scoble and Shel Israel
Mobile. Social. Sensors. Location. Data.
The 5 Forces
Mobile: More than phones.
Social Media
Mature & Exponential
Sensors Everywhere
Mountains & Spoonfuls.
Text
Data:
Uber-personal. Intent-aware.
!
Text
Context:
Health.
Text
Felix. Tattoos.
Hackers. Asthma
Cars as Mobile Devices
Black box. Keyless. Thief-stopping. Self-driving. Safer.
Pinpoint Marketing
2%. Fans. Cheerios. Wine. Uber.
The Free Ice Cream Tradeoff
Cleaner. Younger. Safer. Richer.
Collaborative.
Cities:
Privacy
Right to Review, Correct & Turn Off
TRUST is the New currency.
!
google.com/policies/
privacy
Resurrecting Trust
Marketing’s Future in the Age of Context
shelisrael
forbes.com/sites/shelisrael/
ShelIsrael1@gmail.com
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Keynote: "The Contextual Agency"

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Transcript of "Keynote: "The Contextual Agency""

  1. 1. Mobile, Sensors, Data, and the Future of Privacy The Age of Context Robert Scoble and Shel Israel
  2. 2. Mobile. Social. Sensors. Location. Data. The 5 Forces
  3. 3. Mobile: More than phones.
  4. 4. Social Media Mature & Exponential
  5. 5. Sensors Everywhere
  6. 6. Mountains & Spoonfuls. Text Data:
  7. 7. Uber-personal. Intent-aware. ! Text Context:
  8. 8. Health. Text Felix. Tattoos. Hackers. Asthma
  9. 9. Cars as Mobile Devices Black box. Keyless. Thief-stopping. Self-driving. Safer.
  10. 10. Pinpoint Marketing 2%. Fans. Cheerios. Wine. Uber.
  11. 11. The Free Ice Cream Tradeoff
  12. 12. Cleaner. Younger. Safer. Richer. Collaborative. Cities:
  13. 13. Privacy Right to Review, Correct & Turn Off
  14. 14. TRUST is the New currency. ! google.com/policies/ privacy
  15. 15. Resurrecting Trust Marketing’s Future in the Age of Context
  16. 16. shelisrael forbes.com/sites/shelisrael/ ShelIsrael1@gmail.com
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