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iMedia December Agency Summit: Kevin Doohan Introduction
 

iMedia December Agency Summit: Kevin Doohan Introduction

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Summit Host, Kevin Doohan Introduction presentation

Summit Host, Kevin Doohan Introduction presentation

Kevin Doohan, Director, Digital Marketing, Red Bull

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    iMedia December Agency Summit: Kevin Doohan Introduction iMedia December Agency Summit: Kevin Doohan Introduction Presentation Transcript

    • iMEDIA AGENCY SUMMITKEVIN DOOHAN, December 2010
    • KEVIN DOOHAN?
    • MY PASSIONS – WHAT TO TALK ABOUT AT THE BAR
      3
    • MY BRANDS BEFORE RED BULL
      4
    • I’VE BEEN DOING THIS FOR A LONG TIME
      5
    • CONSTANT CHANGE KEEPS DIGITAL MARKETING FUN
      6
    • BUT ENOUGH ABOUT ME...WHO IS RED BULL?
    • RED BULL IS AN ENERGY DRINK
      8
    • RED BULL ENERGY DRINK IS IN 160 COUNTRIES & GROWING
      9
    • 3.8 BILLION CANS CONSUMED IN 2009
      10
      # of Red Bull cans sold worldwide per year (in mio. cans)
      2009 figure is based on CRE for total year as of Sept 09
    • RED BULL IS CONSUMER OUTREACH
      11
    • RED BULL IS EVENTS
      12
    • RED BULL IS WORLD CLASS ATHLETES & OPINION LEADERS
      13
    • WHAT WORLD TITLE DOES TRAVIS PASTRANA OWN THAT IS NOT IN MOTOTRSPORTS?
    • MULTI-TALENTED TRAVIS PASTRANA
      BIG BUCK HUNTER WORLD CHAMPIONSHIP
      8TH PLACE
    • TRAVIS PASTRANA - BIGGEST. RED BULL GAME. EVER.
      Over 30,000 plays per day, even after being out for 10 months
      14MM total plays since launch
      No paid media. None.
      16
    • RED BULL IS ATHLETE PROJECTS – RED BULL PROJECT X
      17
    • RED BULL IS ATHLETE PROJECTS – RED BULL OFF THE PLANET
    • RED BULL IS MOTORSPORTS – TIMES SQUARE PIT STOP
      19
    • RED BULL IS A MEDIA COMPANY.
    • RED BULL MEDIA HOUSE
    • THE RED BULLETIN – USA EDITION COMING IN 2011
    • RED BULL MOBILE
    • RED BULL RECORDS
    • RED BULL WEB TV
    • RED BULL TV
      PLAY VIDEO TRAILER FOR RED BULL TV HERE – DELETE THIS TEXT
    • NEED CONTENT? - RED BULL CONTENT POOL
    • Captain, I’m detecting large quantities of awesome in this sector.
    • A GOOD LISTENER IS NOT ONLY POPULAR EVERYWHERE, BUT AFTER A WHILE HE GETS TO KNOW SOMETHING.- Wilson Mizner
      THE GREAT THING IN THE WORLD IS NOT SO MUCH WHERE WE STAND AS IN WHAT DIRECTION WE ARE MOVING.- Oliver Wendell Holmes