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iMedia October Breakthrough Summit - Launch Pad Day:  Case Study: "Shades of Success: How Oakley Leveraged the iPad to Bring Personalized Sunglass Shopping to its Consumers"
 

iMedia October Breakthrough Summit - Launch Pad Day: Case Study: "Shades of Success: How Oakley Leveraged the iPad to Bring Personalized Sunglass Shopping to its Consumers"

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iMedia October Breakthrough Summit - Launch Pad Day ...

iMedia October Breakthrough Summit - Launch Pad Day

Case Study: "Shades of Success: How Oakley Leveraged the iPad to Bring Personalized Sunglass Shopping to its Consumers"

Jonathan Hull, Managing Director, Emerging Experiences, Razorfish

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    iMedia October Breakthrough Summit - Launch Pad Day:  Case Study: "Shades of Success: How Oakley Leveraged the iPad to Bring Personalized Sunglass Shopping to its Consumers" iMedia October Breakthrough Summit - Launch Pad Day: Case Study: "Shades of Success: How Oakley Leveraged the iPad to Bring Personalized Sunglass Shopping to its Consumers" Presentation Transcript

    • OakleyView LENS GUIDE Jonathan Hull! Managing Director, Razorfish Emerging Experiences! http://emergingexperiences.com! ! + emerging experiences
    • why? ! + emerging experiences
    • the consumer Has many choices Has to gauge performance at point of purchase Makes a leap of faith purchase ! + emerging experiences
    • Oakley Differentiates itself through style & technology Features HDPolarized lenses “The cornerstone of optical superiority” ! + emerging experiences
    • What is HDPolarized? ! + emerging experiences
    • How do you show that in store? ! + emerging experiences
    • the solution An immersive digital retail experience based on the iPad A tool to simplify the buying decision For retail sales associates and consumers ! + emerging experiences
    • deployment iTunes App Store Oakley Fans Sales Associates ! + emerging experiences
    • the app ! + emerging experiences
    • experience ! + emerging experiences
    • by activitiy ! + emerging experiences
    • by condition ! + emerging experiences
    • navigation ! + emerging experiences
    • menus ! + emerging experiences
    • details ! + emerging experiences
    • video ! + emerging experiences
    • parting shots Do you want to be in the app factory business? Most brands should utilize it as part of a connected experience Great for high-touch, assisted selling Consider B2B & B2E possibilities ! + emerging experiences
    • questions? ! + emerging experiences
    • For questions please contact: Jonathan Hull Razorfish Emerging Experiences jonathan.hull@razorfish.com office: 954-202-3718 thank you twitter: @hulljon http://emergingexperiences.com ! + emerging experiences