Insight Presentation: "Leveraging Moments from the Mobile Home Screen "
The Home Screen is Full of Mobile Moments
Brian Wong @ The First iMedia Canada, Hyatt Regency Montreal
rewards moments in
Our evolution: what other moments were in a consumer’s day?
Soon, we found moments everywhere.
500 million of them per month.
2,100 apps integrated.
75 million devices each month.
39 million rewards delivered per month.
$15.4 mm in VC Capital raised from Verizon, AmEx, True Ventures
The Mobile Home Screen, Translated for Marketers
A Sampling of Homescreen Moments
985,000people 594,689people 353,342people 346,142people
Our mobile life is a series of moments.
Twitter is a series of ‘now’ moments, while there are
other platforms that are about yesterday's moments.
Marketing is all about owning the ‘now’ moment.“
- Adam Bain, CRO, Twitter
Mobile searches drive valuable
outcomes for businesses
Actions triggered by mobile search
also happen very quickly
Mobile search is always on, happening
on the go, at home and at work
Shopping queries are 2x more likelyto be in store
Mobile Search Ads
We live in moments. We consume in moments. We want things now.
A wasn’t about just the reward. It was about happiness.
There is Scale. But Not in Reach and Frequency.
In 2013, we saw 4,609,313,592 moments.
moments per day
That’s 525,829 moments
That’s 8,764 moments per
That’s 146 moments per
That’s 3,123,197 moments
That’s 130,133 moments
That’s 2,687 moments per
That’s 36 moments
Billions of moments, billions of opportunities to delight.
Next Steps: My Challenge to You
What’s your moment?