Insight Address: "The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions"
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Insight Address: "The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions"

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Insight Address: "The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions" Presentation Transcript

  • 1. @philsimon Phil Simon Thought Leader, Technology Expert, & Author Insight Address “The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions” “The Visual Organization”
  • 2. Hi. I’m Phil.
  • 3. Who am I? @philsimon 3 • Award-winning author of six books, most recently The Visual Organization • Speaker, consultant, and technology expert • Huge Breaking Bad fan (more on that later) @philsimon 3
  • 4. @philsimon 4
  • 5. Netflix Stats • Roughly 40M customers • Nearly $20B market cap • Responsible for nearly one- third of all US weeknight Internet traffic @philsimon 5 Data as of April 16, 2014
  • 6. Netflix Facts • Single biggest AWS customer – 2012 Christmas day outage • In September of 2013, Netflix became the first non-TV network to win an Emmy for House of Cards @philsimon 6
  • 7. @philsimon 7
  • 8. The Netflix Data Credo - 1 • Data should be accessible, easy to discover, and easy to process for everyone. @philsimon 8 Source: Netflix - tinyurl.com/tvo-netflix
  • 9. Computers and Algorithms only get you so far… @philsimon 9
  • 10. Augmenting Existing Data @philsimon 10
  • 11. @philsimon 11 • Comedies • Dramas • Westerns • Documentaries Move Far Beyond Simple Genres
  • 12. 77,000 Subgenres of Movies • Dark Suspenseful Sci-Fi Horror Movies • Gritty Suspenseful Revenge Westerns • Romantic Indian Crime Dramas • Evil Kid Horror Movies • Visually-Striking Goofy Action & Adventure • Violent Suspenseful Action & Adventure from the 1980s @philsimon 12 Source: The Hollywood Reporter
  • 13. The Netflix Data Credo - 2 • The longer you take to find the data, the less valuable it becomes. @philsimon 13
  • 14. Example @philsimon 14
  • 15. Stats 50,000 Netflix subscribers watched all 13 episodes of Season 4 of Breaking Bad the day before Season 5 premiered. @philsimon 15 Source: The Hollywood Reporter
  • 16. The Netflix Data Credo - 3 • Whether a dataset is large or small, being able to visualize it makes it easier to explain. @philsimon 16
  • 17. @philsimon 17
  • 18. @philsimon 18
  • 19. @philsimon 19
  • 20. @philsimon 20
  • 21. What does Netflix know about each of its 40M streaming customers? • What they watch • When they watch • The device on which they’re watching • When they pause and/or resume watching @philsimon 21
  • 22. • He with the most data doesn’t win. • In an era of Big Data, success hinges on what an organization does with that information. @philsimon 22
  • 23. Characteristics of a Visual Organization • Eschew “set it and forget it” • Encourage data exploration and discovery • Augment creativity with troves of relevant information • Buy and build new tools as necessary @philsimon 23
  • 24. 5 Lessons from the Book • Big Data can augment and refine creativity • Experimentation is paramount • Walk before you run • Avoid the “quarterly visualization mentality” • All data is not required to begin @philsimon 24
  • 25. @philsimon 25
  • 26. Connect with me www.philsimon.com @philsimon @philsimon 26
  • 27. Questions @philsimon 27