How Signals Are Trumping Demographics

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How Signals Are Trumping Demographics

  1. 1. How SignalsAreTrumpingDemographics
  2. 2. GoodMorning
  3. 3. What DoWomenWant?
  4. 4. I HaveNo Idea
  5. 5. I Don’t ThinkAny Person OrAny CompanyDoes Though
  6. 6. We Don’t UseThe RightSignalsThe RightWay
  7. 7. 25Single60KDog37Married100K2 Kids32Engaged80K
  8. 8. You AreBecomingData
  9. 9. InsightsCome FromSignals
  10. 10. InsightsInformDecisions
  11. 11. It’s What YouDo WithThose SignalsThat Matters
  12. 12. We AreData Rich &Insight Poor
  13. 13. Not A Signal
  14. 14. WhenFilteredA PowerfulSignal
  15. 15. The StrengthOf SignalsHas Changed
  16. 16. BaconCategoryTheirShare
  17. 17. A ChangeWasNeeded
  18. 18. BaconCategoryTheirShare
  19. 19. The Plan Your SignalsPlatforms & Tools KPIs
  20. 20. Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
  21. 21. Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
  22. 22. Set Yourself Up ForSuccess• Recognize We Are Living In A World OfQuantified Lives• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut
  23. 23. Don’t ForgetThe HumanElement
  24. 24. This IsIterative

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