Your SlideShare is downloading. ×
0
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
How Signals Are Trumping Demographics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How Signals Are Trumping Demographics

267

Published on

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
267
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How SignalsAreTrumpingDemographics
  • 2. GoodMorning
  • 3. What DoWomenWant?
  • 4. I HaveNo Idea
  • 5. I Don’t ThinkAny Person OrAny CompanyDoes Though
  • 6. We Don’t UseThe RightSignalsThe RightWay
  • 7. 25Single60KDog37Married100K2 Kids32Engaged80K
  • 8. You AreBecomingData
  • 9. InsightsCome FromSignals
  • 10. InsightsInformDecisions
  • 11. It’s What YouDo WithThose SignalsThat Matters
  • 12. We AreData Rich &Insight Poor
  • 13. Not A Signal
  • 14. WhenFilteredA PowerfulSignal
  • 15. The StrengthOf SignalsHas Changed
  • 16. BaconCategoryTheirShare
  • 17. A ChangeWasNeeded
  • 18. BaconCategoryTheirShare
  • 19. The Plan Your SignalsPlatforms & Tools KPIs
  • 20. Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
  • 21. Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
  • 22. Set Yourself Up ForSuccess• Recognize We Are Living In A World OfQuantified Lives• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut
  • 23. Don’t ForgetThe HumanElement
  • 24. This IsIterative

×