• Save
How Signals Are Trumping Demographics
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
517
On Slideshare
466
From Embeds
51
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 51

http://www.imediaconnection.com 37
http://content.imediaconnection.com 13
http://translate.googleusercontent.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How SignalsAreTrumpingDemographics
  • 2. GoodMorning
  • 3. What DoWomenWant?
  • 4. I HaveNo Idea
  • 5. I Don’t ThinkAny Person OrAny CompanyDoes Though
  • 6. We Don’t UseThe RightSignalsThe RightWay
  • 7. 25Single60KDog37Married100K2 Kids32Engaged80K
  • 8. You AreBecomingData
  • 9. InsightsCome FromSignals
  • 10. InsightsInformDecisions
  • 11. It’s What YouDo WithThose SignalsThat Matters
  • 12. We AreData Rich &Insight Poor
  • 13. Not A Signal
  • 14. WhenFilteredA PowerfulSignal
  • 15. The StrengthOf SignalsHas Changed
  • 16. BaconCategoryTheirShare
  • 17. A ChangeWasNeeded
  • 18. BaconCategoryTheirShare
  • 19. The Plan Your SignalsPlatforms & Tools KPIs
  • 20. Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
  • 21. Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
  • 22. Set Yourself Up ForSuccess• Recognize We Are Living In A World OfQuantified Lives• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut
  • 23. Don’t ForgetThe HumanElement
  • 24. This IsIterative