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How Signals Are Trumping Demographics
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How Signals Are Trumping Demographics

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How Signals Are Trumping Demographics How Signals Are Trumping Demographics Presentation Transcript

  • How SignalsAreTrumpingDemographics
  • GoodMorning
  • What DoWomenWant?
  • I HaveNo Idea
  • I Don’t ThinkAny Person OrAny CompanyDoes Though
  • We Don’t UseThe RightSignalsThe RightWay
  • 25Single60KDog37Married100K2 Kids32Engaged80K
  • You AreBecomingData
  • InsightsCome FromSignals
  • InsightsInformDecisions
  • It’s What YouDo WithThose SignalsThat Matters
  • We AreData Rich &Insight Poor
  • Not A Signal
  • WhenFilteredA PowerfulSignal
  • The StrengthOf SignalsHas Changed
  • BaconCategoryTheirShare
  • A ChangeWasNeeded
  • BaconCategoryTheirShare
  • The Plan Your SignalsPlatforms & Tools KPIs
  • Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
  • Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
  • Set Yourself Up ForSuccess• Recognize We Are Living In A World OfQuantified Lives• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut
  • Don’t ForgetThe HumanElement
  • This IsIterative