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How Signals Are Trumping Demographics
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How Signals Are Trumping Demographics

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Transcript

  • 1. How SignalsAreTrumpingDemographics
  • 2. GoodMorning
  • 3. What DoWomenWant?
  • 4. I HaveNo Idea
  • 5. I Don’t ThinkAny Person OrAny CompanyDoes Though
  • 6. We Don’t UseThe RightSignalsThe RightWay
  • 7. 25Single60KDog37Married100K2 Kids32Engaged80K
  • 8. You AreBecomingData
  • 9. InsightsCome FromSignals
  • 10. InsightsInformDecisions
  • 11. It’s What YouDo WithThose SignalsThat Matters
  • 12. We AreData Rich &Insight Poor
  • 13. Not A Signal
  • 14. WhenFilteredA PowerfulSignal
  • 15. The StrengthOf SignalsHas Changed
  • 16. BaconCategoryTheirShare
  • 17. A ChangeWasNeeded
  • 18. BaconCategoryTheirShare
  • 19. The Plan Your SignalsPlatforms & Tools KPIs
  • 20. Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
  • 21. Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
  • 22. Set Yourself Up ForSuccess• Recognize We Are Living In A World OfQuantified Lives• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut
  • 23. Don’t ForgetThe HumanElement
  • 24. This IsIterative