Finding Your Way Through Location-Based Media: Case Study+ ++ +4 7 4q5 + q ++ + David Staas SVP, Marketing [email_address] @davidstaas Alix Hart Sr. Director, Digital Marketing @trahla Finding Your Way Through Location-Based Media: Case Study
Proliferation of Devices W orldwide smartphone sales will stretch 468 million units in 2011, a 57.7% boost from 2010 Source: Gartner, April 2011. Source: JiWire, Q2 2011 Source: Gartner, April 2011 Source: JiWire, Q2 2011 Average devices owned by the mobile audience 2.4
What location-based services are you most interested in? Source: JiWire, Q1 2011.
Mobile Driving In-Store Purchasing 31 % Purchased In-Store +5 % Researched on Mobile
COMPASS: Locationize Your Brand A rich media, app-like location experience to connect consumers Engage consumers when they are near Your Brand’s Locations
Best Buy and JiWire Compass Location-Based Advertising on Any Device